Advanced Skill Certificate in Marketing Metrics and ROI Measurement

Sunday, 15 February 2026 18:46:28

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Metrics and ROI Measurement


Gain a deeper understanding of how to measure and analyze marketing performance with our Advanced Skill Certificate.


Designed for marketing professionals, this course helps you develop the skills to track key metrics, analyze data, and make informed decisions.


Some of the key topics covered include:

Marketing metrics and KPIs, data analysis and visualization, ROI calculation, and more.


By the end of this course, you'll be able to measure the effectiveness of your marketing campaigns and optimize your strategies for better results.


Take the first step towards becoming a data-driven marketer and explore our Advanced Skill Certificate in Marketing Metrics and ROI Measurement today!

Marketing Metrics are crucial for businesses to make informed decisions. Our Advanced Skill Certificate in Marketing Metrics and ROI Measurement equips you with the skills to measure and analyze marketing performance, ensuring data-driven decision-making. You'll learn to track key performance indicators (KPIs), calculate return on investment (ROI), and optimize marketing strategies. With this course, you'll gain a competitive edge in the job market, with career prospects in marketing analytics, data science, and business development. Unique features include hands-on projects, industry expert guest lectures, and access to a community of like-minded professionals.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Data Analysis for Marketing Metrics •
• ROI Calculation and Interpretation •
• Key Performance Indicators (KPIs) in Marketing •
• Return on Ad Spend (ROAS) Analysis •
• Customer Lifetime Value (CLV) Calculation •
• Marketing Mix Modeling (MMM) •
• Attribution Modeling for Marketing Attribution •
• Data Visualization for Marketing Insights •
• Measuring Marketing Effectiveness with Metrics

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Advanced Skill Certificate in Marketing Metrics and ROI Measurement

The Advanced Skill Certificate in Marketing Metrics and ROI Measurement is a comprehensive program designed to equip professionals with the skills necessary to measure and analyze marketing performance, making data-driven decisions to drive business growth and ROI.
Upon completion of this program, learners will be able to analyze and interpret marketing metrics, identify areas for improvement, and develop strategies to optimize marketing campaigns for maximum ROI. This is particularly relevant in today's digital landscape where data-driven decision-making is crucial for businesses to stay competitive.
The program covers a range of topics including marketing metrics, data analysis, ROI calculation, and campaign optimization. It also delves into the use of tools such as Google Analytics, Excel, and SQL to extract insights from large datasets. This hands-on approach ensures that learners gain practical experience in measuring and analyzing marketing performance.
The duration of the program is typically 6-8 weeks, with learners expected to dedicate around 10-15 hours per week to complete the coursework. This allows learners to balance their studies with their existing work commitments, making it an ideal option for working professionals looking to upskill.
The industry relevance of this program is high, with many businesses recognizing the importance of measuring and analyzing marketing performance to drive ROI. As a result, this program is highly sought after by professionals looking to advance their careers in marketing and analytics.
Upon completion of the program, learners will receive an Advanced Skill Certificate in Marketing Metrics and ROI Measurement, which can be added to their resume or LinkedIn profile to demonstrate their expertise in this area. This is particularly useful for professionals looking to transition into roles such as marketing analyst, data analyst, or business intelligence analyst.

Why this course?

Advanced Skill Certificate in Marketing Metrics and ROI Measurement is a highly sought-after credential in today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK consider data analysis to be a key skill for success. Moreover, a report by the Institute of Practitioners in Advertising (IPA) states that 60% of advertisers in the UK believe that measuring ROI is crucial for making informed marketing decisions.
Marketing Metrics UK Statistics
Website Traffic 34.6 million unique visitors to UK websites in 2020 (Source: comScore)
Conversion Rate 2.5% average conversion rate for e-commerce websites in the UK (Source: Econsultancy)
Return on Ad Spend (ROAS) Average ROAS of 147% for advertisers in the UK (Source: Google)

Who should enrol in Advanced Skill Certificate in Marketing Metrics and ROI Measurement?

Ideal Audience for Advanced Skill Certificate in Marketing Metrics and ROI Measurement Marketing professionals, particularly those in the UK, who want to measure and optimize their marketing campaigns for better results, are the primary target audience for this certificate.
Key Characteristics: Professionals with at least 2 years of experience in marketing, familiar with digital marketing tools and analytics software, and looking to enhance their skills in data-driven decision making.
UK-Specific Statistics: According to a report by the Institute of Direct Marketing, 75% of UK marketers believe that measuring ROI is crucial for their business success. With the increasing use of data analytics in marketing, professionals in the UK can benefit from this certificate to stay ahead in their careers.
Learning Objectives: Upon completing this certificate, learners will be able to measure and analyze marketing metrics, calculate ROI, and make data-driven decisions to optimize marketing campaigns.