Advanced Skill Certificate in Market Segmentation for 12 Month MBA

Thursday, 12 February 2026 07:58:28

International applicants and their qualifications are accepted

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Overview

Overview

Market Segmentation

is a crucial tool for businesses to identify and cater to specific customer groups. This Advanced Skill Certificate in Market Segmentation for 12 Month MBA helps you develop the skills to analyze and understand customer needs, preferences, and behaviors.
Some key concepts covered in this program include target market identification, customer profiling, and segmentation strategies. You will learn how to analyze data, identify trends, and develop effective marketing plans to reach your target audience.
By the end of this program, you will be able to apply market segmentation techniques to drive business growth and increase customer engagement.
Are you ready to take your business to the next level? Explore our Market Segmentation program and discover how you can use data-driven insights to drive business success.

Market Segmentation is a crucial skill for MBA students to master, and our Advanced Skill Certificate program is designed to equip you with the knowledge and expertise to excel in this field. By the end of this 12-month program, you will gain a deep understanding of market segmentation techniques, including demographic, psychographic, and behavioral segmentation. You will also learn how to analyze market data, identify target audiences, and develop effective marketing strategies. With this certificate, you can expect improved career prospects in marketing, business development, and management roles. Unique features of the program include interactive case studies and industry expert guest lectures.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Demographic Segmentation
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Psychographic Segmentation
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Geographic Segmentation
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Factual Segmentation
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Market Basket Analysis
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Customer Profiling
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Market Sizing and Tracking
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Competitor Analysis
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Market Penetration and Market Share
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Target Market Selection

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Advanced Skill Certificate in Market Segmentation for 12 Month MBA

The Advanced Skill Certificate in Market Segmentation for 12 Month MBA is a specialized program designed to equip students with the knowledge and skills required to effectively identify and target specific market segments. This program is designed to be completed within 12 months, allowing students to gain a comprehensive understanding of market segmentation strategies and their application in real-world business scenarios. Through this program, students will learn how to analyze market data, identify key trends and patterns, and develop targeted marketing campaigns that resonate with specific customer groups. The learning outcomes of this program include the ability to apply market segmentation techniques to drive business growth, develop effective marketing strategies, and analyze market data to inform business decisions. The program is highly relevant to the industry, as market segmentation is a critical component of business strategy in today's competitive marketplace. By completing this program, students will gain a competitive edge in the job market and be well-equipped to take on leadership roles in marketing and business development. The program is designed to be flexible and can be completed online, making it accessible to students from all over the world. The Advanced Skill Certificate in Market Segmentation for 12 Month MBA is a valuable addition to any MBA program, providing students with a specialized skill set that is in high demand by employers. This program is ideal for students who want to specialize in market segmentation and develop a deeper understanding of how to apply this skill to drive business success. The program is taught by experienced industry professionals who bring real-world expertise to the classroom, providing students with a unique learning experience. By completing this program, students will gain a comprehensive understanding of market segmentation and its application in business, as well as the skills and knowledge required to succeed in this field.

Why this course?

Market segmentation is a crucial aspect of business strategy, allowing companies to tailor their offerings to specific customer groups. In the UK, the market segmentation industry is expected to grow by 4.5% annually from 2023 to 2025, reaching a value of £12.6 billion (Source: Grand View Research). To stay competitive, businesses must develop advanced skills in market segmentation. | Industry | Market Size (2023) | Growth Rate (2023-2025) | | --- | --- | --- | | Retail | £1.2 trillion | 3.8% | | Healthcare | £2.5 trillion | 4.2% | | Finance | £1.3 trillion | 2.5% | In today's market, businesses must be able to analyze customer data, identify trends, and develop targeted marketing strategies. The Advanced Skill Certificate in Market Segmentation is designed to equip learners with the skills and knowledge needed to succeed in this field. By understanding market segmentation, businesses can increase customer engagement, improve sales, and gain a competitive edge.

Who should enrol in Advanced Skill Certificate in Market Segmentation for 12 Month MBA?

Market Segmentation Ideal Audience
For a 12 Month MBA, the ideal audience for Advanced Skill Certificate in Market Segmentation is ambitious professionals seeking to enhance their business acumen. Demographically, this includes UK-based marketing and business professionals aged 25-45, with a minimum of 2 years of work experience, holding a bachelor's degree in a relevant field.
Psychographically, the ideal candidate is driven, results-oriented, and eager to stay ahead of the curve in the ever-evolving market landscape. Professionals interested in market research, consumer behaviour, and data analysis will benefit from this certification, as will those looking to transition into roles such as market analyst or business development manager.
In terms of career progression, the Advanced Skill Certificate in Market Segmentation can lead to increased earning potential, with UK-based graduates able to command salaries ranging from £40,000 to £70,000 per annum. By acquiring this skill, individuals can also enhance their employability and open up new opportunities in the UK job market, where market segmentation is a highly valued skill.