Advanced Skill Certificate in Leveraging CRM for Strategic Sales and Marketing

Saturday, 13 September 2025 12:45:57

International applicants and their qualifications are accepted

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Overview

Overview

CRM

is the backbone of any successful sales and marketing strategy. This Advanced Skill Certificate program teaches you how to leverage CRM to drive business growth and revenue.

Learn how to use CRM to streamline sales processes, analyze customer behavior, and personalize marketing campaigns.

Gain hands-on experience with popular CRM tools and develop the skills to make data-driven decisions that drive business results.

Perfect for sales professionals, marketers, and business leaders looking to upskill and reskill in the ever-evolving CRM landscape.

Take the first step towards becoming a CRM expert and explore this comprehensive program to learn more.

Leveraging CRM for Strategic Sales and Marketing is a comprehensive course that equips professionals with the skills to maximize sales and marketing efforts through effective CRM utilization. By mastering this advanced skill, participants can enhance customer engagement and drive business growth. The course offers unique features such as real-world case studies, interactive simulations, and expert-led workshops. Upon completion, participants can expect improved sales performance and increased marketing efficiency. With a strong focus on strategic sales and marketing, this certificate program is ideal for professionals seeking to advance their careers in the field.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Understanding CRM Fundamentals •
• Setting Up and Configuring CRM •
• CRM Data Management and Integration •
• Sales and Marketing Automation •
• Lead Scoring and Qualification •
• Sales Forecasting and Analysis •
• Marketing Campaign Management •
• Sales Performance Tracking and Reporting •
• CRM Security and Compliance •
• Advanced CRM Features and Customization

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Advanced Skill Certificate in Leveraging CRM for Strategic Sales and Marketing

The Advanced Skill Certificate in Leveraging CRM for Strategic Sales and Marketing is a comprehensive program designed to equip learners with the skills required to effectively utilize Customer Relationship Management (CRM) systems in sales and marketing strategies. This program focuses on teaching learners how to leverage CRM to drive business growth, improve sales performance, and enhance customer engagement. By the end of the course, learners will be able to analyze customer data, identify sales opportunities, and develop targeted marketing campaigns to achieve business objectives. The duration of the Advanced Skill Certificate in Leveraging CRM for Strategic Sales and Marketing is typically 12 weeks, with learners required to complete a series of modules and assignments to demonstrate their understanding of the subject matter. Throughout the program, learners will gain hands-on experience with popular CRM software, including Salesforce, Microsoft Dynamics, and Zoho CRM. This practical experience will enable learners to apply their knowledge in real-world scenarios and develop the skills required to succeed in sales and marketing roles. The industry relevance of this program is high, as more and more businesses are adopting CRM systems to streamline their sales and marketing processes. By completing this Advanced Skill Certificate, learners will be able to demonstrate their expertise in leveraging CRM for strategic sales and marketing, making them highly sought after by employers in the industry. Upon completion of the program, learners will receive an Advanced Skill Certificate in Leveraging CRM for Strategic Sales and Marketing, which can be added to their resume or LinkedIn profile to enhance their credibility and job prospects.

Why this course?

Advanced Skill Certificate in Leveraging CRM for Strategic Sales and Marketing holds immense significance in today's market, particularly in the UK. According to a recent survey by the Chartered Institute of Marketing, 70% of marketers in the UK use CRM systems to manage customer interactions and sales data.
UK CRM Adoption Rate Number of Users
Small Businesses 40%
Medium-Sized Enterprises 60%
Large Corporations 80%

Who should enrol in Advanced Skill Certificate in Leveraging CRM for Strategic Sales and Marketing?

Ideal Audience for Advanced Skill Certificate in Leveraging CRM for Strategic Sales and Marketing This course is designed for ambitious sales and marketing professionals in the UK, particularly those in the B2B sector, who want to boost their productivity and close more deals by leveraging CRM systems.
Key Characteristics: - Sales and marketing teams with 2+ years of experience in the UK B2B market, with a focus on technology and software sales.
Job Roles: - Sales Managers, Account Managers, Business Development Managers, Marketing Managers, and Sales Enablement Specialists.
Industry Focus: - Technology, software, and IT sales, as well as marketing teams in the B2B sector, with a focus on CRM implementation and optimization.
Career Benefits: - Enhanced sales and marketing skills, leading to increased productivity and revenue growth, with a focus on strategic CRM implementation and optimization.