Advanced Skill Certificate in Extended Marketing Mix for Luxury Goods

Monday, 16 February 2026 18:39:19

International applicants and their qualifications are accepted

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Overview

Overview

Extended Marketing Mix for Luxury Goods


This Advanced Skill Certificate program is designed for marketing professionals who want to master the art of promoting luxury goods.


Learn how to create a comprehensive marketing strategy that incorporates the extended marketing mix, including segmentation, targeting, and positioning.


Some of the key topics covered in this program include:

Market research and analysis, brand management, pricing strategies, and distribution channels.


Develop your skills in creating effective marketing campaigns that appeal to high-end consumers and drive business growth.


Take the first step towards becoming a luxury marketing expert and explore this program further to learn more about the extended marketing mix for luxury goods.

Extended Marketing Mix for luxury goods is a comprehensive course that equips students with the skills to create and execute successful marketing strategies. By mastering the Extended Marketing Mix, learners will gain a deeper understanding of how to effectively target high-end consumers and differentiate their products in a competitive market. This course offers key benefits such as enhanced brand awareness, increased sales, and improved customer engagement. With a focus on luxury goods, students will learn about high-end product positioning, premium pricing strategies, and exclusive customer experiences. Career prospects are excellent, with opportunities in luxury marketing, brand management, and product development.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Brand Identity Management in Luxury Goods Marketing •
Advanced Product Positioning Strategies for High-End Products •
Digital Marketing for Luxury Brands: E-commerce and Social Media •
Influencer Marketing for Luxury Goods: Building Relationships and Trust •
Pricing Strategies for Luxury Goods: Premium Pricing and Value Perception •
Experiential Marketing for Luxury Brands: Creating Unforgettable Experiences •
Sustainable Luxury Marketing: Environmental and Social Responsibility •
Data-Driven Decision Making in Luxury Marketing: Analytics and Metrics •
Global Luxury Marketing: Cultural and Regional Considerations •
Luxury Brand Revitalization: Rebuilding and Repositioning a Luxury Brand

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Advanced Skill Certificate in Extended Marketing Mix for Luxury Goods

The Advanced Skill Certificate in Extended Marketing Mix for Luxury Goods is a comprehensive program designed to equip learners with the skills required to succeed in the luxury marketing industry.
This program focuses on the extended marketing mix, which includes the 4 Ps of marketing (product, price, place, and promotion) as well as people, process, and physical evidence.
Through this certificate, learners will gain a deeper understanding of how to create and execute a successful luxury marketing strategy, including how to target high-end customers and create brand awareness.
The program covers topics such as luxury branding, product positioning, and pricing strategies, as well as how to leverage digital marketing channels to reach luxury consumers.
Learners will also develop skills in data analysis and interpretation, which is critical for making informed marketing decisions in the luxury industry.
The duration of the program is typically 6-12 months, depending on the learner's prior experience and the pace at which they complete the coursework.
The industry relevance of this certificate is high, as luxury brands are increasingly looking for professionals who can help them navigate the complex and competitive luxury marketing landscape.
By completing this certificate, learners can demonstrate their expertise in extended marketing mix and luxury marketing, which can lead to career advancement opportunities in the industry.
The program is designed to be flexible, with online coursework and flexible scheduling options available to accommodate learners' busy schedules.
Overall, the Advanced Skill Certificate in Extended Marketing Mix for Luxury Goods is a valuable investment for anyone looking to launch or advance their career in luxury marketing.

Why this course?

Advanced Skill Certificate in Extended Marketing Mix for Luxury Goods holds significant importance in today's market, particularly in the UK. According to a survey by the Luxury Institute, 70% of luxury consumers in the UK consider the brand's marketing efforts when making purchasing decisions.
Marketing Channels Percentage
Digital Marketing 45%
Influencer Marketing 25%
Experiential Marketing 30%

Who should enrol in Advanced Skill Certificate in Extended Marketing Mix for Luxury Goods?

Ideal Audience for Advanced Skill Certificate in Extended Marketing Mix for Luxury Goods Are you a marketing professional looking to elevate your skills in the luxury goods industry? Do you want to stay ahead of the competition and drive sales growth in the UK luxury market, where the sector is projected to reach £43.6 billion by 2025?
Demographics Our ideal learner is a marketing professional with at least 2 years of experience in the luxury goods industry, preferably with a background in brand management, product development, or digital marketing. They are likely to be based in the UK, where the luxury market is a significant contributor to the country's GDP.
Job Roles Learners may be from various job roles, including marketing manager, brand manager, product manager, digital marketing specialist, or e-commerce manager. They are likely to be working for luxury brands such as Harrods, Selfridges, or Burberry, or for smaller, niche players in the industry.
Skills and Knowledge To succeed in this course, learners should have a solid understanding of the extended marketing mix, including segmentation, targeting, positioning, branding, product development, pricing, promotion, and distribution. They should also be familiar with digital marketing channels, such as social media, email marketing, and search engine optimization.