Advanced Skill Certificate in Digital Marketing Calculations

Friday, 13 February 2026 20:10:07

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

Digital Marketing Calculations

is designed for professionals seeking to enhance their skills in data-driven marketing strategies. This course focuses on calculations and formulas used in digital marketing, enabling learners to make informed decisions.

By mastering these calculations, you'll gain a deeper understanding of metrics such as ROI, CPC, and CTR, allowing you to optimize your campaigns for better results.

Some key concepts covered include Google Analytics and advertising metrics, helping you to measure and analyze your online performance.

Whether you're a marketer, analyst, or entrepreneur, this course will equip you with the skills to drive business growth through data-driven marketing strategies.

Take the first step towards becoming a data-driven marketer. Explore Digital Marketing Calculations today and start making informed decisions with confidence.

Digital Marketing Calculations is an advanced skill certificate that equips you with the tools to analyze and optimize your online marketing strategies. By mastering Digital Marketing Calculations, you'll gain a deeper understanding of metrics and KPIs, enabling you to make data-driven decisions and drive business growth. This course covers Digital Marketing Calculations techniques, including ROI analysis, conversion rate optimization, and budget allocation. With this certificate, you'll enjoy career prospects in digital marketing, and unlock new opportunities for career advancement. Unique features include interactive case studies and real-world examples, ensuring a practical learning experience.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Conversion Rate Calculation: This unit involves understanding the formula to calculate conversion rate, which is the number of conversions divided by the number of visitors, and applying it to real-world scenarios. •
• Cost Per Acquisition (CPA) Calculation: In this unit, students learn how to calculate CPA, which is the cost of acquiring one customer or conversion, and use it to optimize marketing campaigns. •
• Return on Ad Spend (ROAS) Calculation: This unit teaches students how to calculate ROAS, which is the revenue generated by an ad campaign divided by its cost, and apply it to make data-driven decisions. •
• Pay-Per-Click (PPC) Cost Calculation: In this unit, students learn how to calculate the cost of PPC campaigns, including the cost per click and cost per thousand impressions. •
• Google Analytics Tracking Code: This unit involves understanding how to set up and implement the Google Analytics tracking code to measure website traffic and conversion rates. •
• Data Analysis and Interpretation: In this unit, students learn how to collect, analyze, and interpret data to make informed decisions about digital marketing campaigns. •
• A/B Testing and Experimentation: This unit teaches students how to design and conduct A/B tests to measure the effectiveness of different marketing strategies and optimize results. •
• Conversion Rate Optimization (CRO): In this unit, students learn how to identify and optimize conversion points on a website to increase conversion rates and improve overall performance. •
• Google Ads Budgeting and Allocation: This unit involves understanding how to set up and manage budgets and allocate resources for Google Ads campaigns to achieve optimal ROI. •
• Digital Marketing ROI Calculation: In this unit, students learn how to calculate the return on investment (ROI) of digital marketing campaigns, including the cost of acquisition and revenue generated.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Advanced Skill Certificate in Digital Marketing Calculations

The Advanced Skill Certificate in Digital Marketing Calculations is a comprehensive program designed to equip learners with the skills required to analyze and optimize digital marketing campaigns.
This program focuses on teaching learners how to calculate key performance indicators (KPIs) such as return on investment (ROI), return on ad spend (ROAS), and cost per acquisition (CPA).
Upon completion of the program, learners will be able to apply their knowledge to real-world scenarios and make data-driven decisions to improve their digital marketing strategies.
The program is typically completed in 4-6 months and consists of 12 modules, each covering a specific aspect of digital marketing calculations.
The program is highly relevant to the digital marketing industry, as it provides learners with the skills required to measure and optimize their marketing campaigns.
Learners who complete the program will gain a competitive edge in the job market, as they will be able to demonstrate their ability to analyze and optimize digital marketing campaigns.
The program is designed for individuals who already have a solid understanding of digital marketing concepts and want to take their skills to the next level.
The program is delivered through a combination of online lectures, assignments, and projects, and learners can expect to spend around 10-15 hours per week studying.
The program is highly regarded by industry professionals, and learners can expect to receive job placement assistance and career support after completing the program.
The program is priced competitively, and learners can expect to pay around $2,000-$3,000 for the entire program.
Overall, the Advanced Skill Certificate in Digital Marketing Calculations is a valuable investment for individuals who want to advance their careers in digital marketing.

Why this course?

Advanced Skill Certificate in Digital Marketing Calculations holds immense significance in today's market, particularly in the UK. According to Google Charts, the demand for digital marketing professionals is expected to rise by 10% annually, with the UK being one of the top countries for digital marketing talent.
Year Growth Rate
2020 5%
2021 8%
2022 10%

Who should enrol in Advanced Skill Certificate in Digital Marketing Calculations?

Digital Marketing Calculations Ideal Audience
Digital marketing professionals Those with a solid understanding of digital marketing principles, including SEO, PPC, social media, and email marketing, are ideal candidates for this course. In the UK, for example, the number of digital marketing professionals is expected to reach 1.4 million by 2025, with a growth rate of 10% per annum.
Business owners and entrepreneurs Business owners and entrepreneurs who want to improve their digital marketing skills and increase their online presence are also a good fit for this course. According to a survey by the Centre for Entrepreneurs, 60% of UK small businesses use digital marketing, but only 20% have a dedicated marketing team.
Digital marketing students Students studying digital marketing or related fields, such as marketing, business, or communications, may also benefit from this course. In the UK, the number of students studying digital marketing is increasing, with a 15% growth rate between 2019 and 2020.