Why this course?
Statistics |
Importance |
70% |
of businesses that face a crisis without a proper communication strategy go out of business within 2 years. |
£1.5 million |
average cost of a crisis for a UK business. |
82% |
of consumers expect companies to respond to a crisis within 24 hours. |
50% |
increase in demand for crisis communication professionals in the UK in the last 5 years. |
With the increasing frequency and impact of crises on businesses, the demand for professionals with advanced skills in crisis communication is on the rise. Statistics show that businesses without a proper communication strategy during a crisis are at a high risk of going out of business. The average cost of a crisis for a UK business is £1.5 million, highlighting the financial impact of ineffective crisis communication.
Consumers also expect quick responses from companies during a crisis, with 82% expecting a response within 24 hours. This emphasizes the importance of having trained professionals who can effectively manage communication during a crisis. The 50% increase in demand for crisis communication professionals in the UK in the last 5 years further underscores the relevance and importance of obtaining an Advanced Skill Certificate in Crisis Communication in Business.