Advanced Skill Certificate in Brand Equity and Marketing Mix Decisions

Wednesday, 18 February 2026 07:03:27

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

Brand Equity

is a crucial concept in marketing that helps businesses build and maintain a strong reputation. This Advanced Skill Certificate in Brand Equity and Marketing Mix Decisions is designed for marketing professionals who want to enhance their skills in creating effective brand strategies.

By understanding the principles of brand equity, learners will be able to analyze and optimize their marketing mix decisions, leading to increased brand awareness and customer loyalty.

Some key topics covered in this certificate include brand positioning, segmentation, targeting, and positioning (STP), as well as the role of social media and digital marketing in building brand equity.

Through a combination of theoretical knowledge and practical applications, learners will gain the skills and confidence to make informed marketing decisions that drive business results.

Whether you're looking to advance your career or start your own business, this Advanced Skill Certificate in Brand Equity and Marketing Mix Decisions is an excellent way to develop the skills and expertise you need to succeed in the competitive world of marketing.

So why wait? Explore this certificate today and take the first step towards building a strong brand that drives business success.

Brand Equity is the foundation of a successful marketing strategy, and this Advanced Skill Certificate course will help you master it. By learning how to analyze and manage brand equity, you'll gain a competitive edge in the market. This course covers the key aspects of brand equity, including brand positioning, brand awareness, and brand loyalty. You'll also explore the marketing mix decisions, including segmentation, targeting, and positioning. With this knowledge, you'll be able to make informed decisions that drive business growth and improve brand performance. Upon completion, you'll have a solid understanding of brand equity and marketing mix decisions, opening doors to new career opportunities.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Brand Positioning • Brand Identity • Brand Architecture • Brand Equity Measurement • Brand Portfolio Management • Marketing Mix Decisions • Brand Strategy Development • Brand Life Cycle Management • Brand Performance Analysis • Brand Reputation Management

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Advanced Skill Certificate in Brand Equity and Marketing Mix Decisions

The Advanced Skill Certificate in Brand Equity and Marketing Mix Decisions is a comprehensive program designed to equip learners with the knowledge and skills required to make informed marketing decisions in today's competitive marketplace.
This program focuses on the strategic management of brand equity, which is critical for businesses looking to establish a strong market presence and differentiate themselves from competitors.
Through a combination of theoretical foundations and practical applications, learners will gain a deep understanding of the marketing mix, including product, price, promotion, and place, and how these elements interact to create a successful marketing strategy.
The program covers topics such as brand positioning, brand management, and brand valuation, as well as the latest trends and best practices in marketing mix decisions.
Learners will also develop skills in data analysis, market research, and competitive intelligence, enabling them to make data-driven decisions and stay ahead of the competition.
The program is designed to be completed in a short duration of 3-6 months, depending on the learner's prior experience and commitment level.
The Advanced Skill Certificate in Brand Equity and Marketing Mix Decisions is highly relevant to professionals working in marketing, branding, and business development, as well as entrepreneurs and small business owners looking to establish a strong brand presence in their industry.
Upon completion of the program, learners will receive a recognized certification that demonstrates their expertise in brand equity and marketing mix decisions, enhancing their career prospects and business opportunities.
The program is delivered through a combination of online and offline learning modes, allowing learners to choose the format that best suits their needs and learning style.
The Advanced Skill Certificate in Brand Equity and Marketing Mix Decisions is offered by a leading educational institution, ensuring that learners receive high-quality instruction and support throughout their learning journey.
By investing in this program, learners can gain a competitive edge in their industry, improve their marketing skills, and achieve their business goals.
The program is designed to be flexible and accessible, with learners able to complete the coursework at their own pace and on their own schedule.
The Advanced Skill Certificate in Brand Equity and Marketing Mix Decisions is a valuable investment for anyone looking to enhance their marketing skills and advance their career in branding and business development.

Why this course?

Advanced Skill Certificate in Brand Equity and Marketing Mix Decisions holds immense significance in today's market, where businesses are constantly seeking innovative ways to differentiate themselves and stay ahead of the competition. According to a survey conducted by the Centre for Marketing Communications in the UK, 75% of marketers believe that brand equity is crucial for long-term success (Source: Centre for Marketing Communications, 2020).
Brand Equity Metrics UK Statistics
Brand Awareness 62% of UK consumers consider brand awareness when making purchasing decisions (Source: YouGov, 2019)
Brand Loyalty 71% of UK consumers are more likely to switch to a competitor if they perceive a brand as untrustworthy (Source: YouGov, 2019)
Brand Value The average brand value in the UK is £1.4 billion (Source: Brand Finance, 2020)

Who should enrol in Advanced Skill Certificate in Brand Equity and Marketing Mix Decisions ?

Brand Equity and Marketing Mix Decisions Ideal Audience
Professionals and entrepreneurs in the UK looking to enhance their marketing skills Key characteristics:
Marketers, brand managers, and business owners with 2+ years of experience Desired outcomes:
Ability to make informed marketing mix decisions and create effective brand strategies Industry-specific knowledge:
Consumer goods, retail, and service-based businesses in the UK Statistics:
According to a report by the Centre for Retail Research, the UK retail industry employs over 3.2 million people and generates £2.2 trillion in annual sales Learning objectives:
Gain a deeper understanding of brand equity and marketing mix decisions to drive business growth and success