Advanced Certificate in SEM and Display Advertising Strategy

Thursday, 12 February 2026 17:39:01

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

Search Engine Marketing (SEM) and display advertising strategy is a crucial aspect of digital marketing.


SEM and display advertising strategy is a vital component of digital marketing, helping businesses reach their target audience and drive conversions.


SEM is a key area of focus, allowing companies to create and publish online ads that appear on search engines and websites. This course will teach you how to develop a display advertising strategy that aligns with your business goals and objectives.

By the end of this course, you'll have a solid understanding of SEM and display advertising strategy, enabling you to create effective campaigns and improve your online marketing efforts.


Whether you're a marketing professional or looking to start a new career, this course is perfect for anyone looking to learn about SEM and display advertising strategy.


So why wait? Explore the world of SEM and display advertising strategy today and take the first step towards achieving your digital marketing goals.

SEM and display advertising strategy are crucial for businesses to reach their target audience effectively. Our Advanced Certificate program in SEM and display advertising strategy teaches you how to create and execute successful campaigns, leveraging data-driven insights to optimize results. You'll gain expertise in SEM platforms, including Google Ads, and develop a comprehensive understanding of display advertising strategies, including video and native ads. With this course, you'll enjoy SEM career prospects, including roles in digital marketing, and boost your earning potential. Unique features include personalized mentorship and access to industry experts.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Targeting Options in SEM
• Display Ad Creative Best Practices
• SEM Budget Allocation Strategies
• Ad Copywriting for SEM
• Display Ad Placement Strategies
• SEM Keyword Research Techniques
• Ad Serving and Delivery
• SEM Conversion Rate Optimization
• Display Ad Tracking and Measurement
• SEM Campaign Management

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Advanced Certificate in SEM and Display Advertising Strategy

The Advanced Certificate in SEM and Display Advertising Strategy is a comprehensive program designed to equip learners with the skills and knowledge required to succeed in the digital advertising landscape.
This program focuses on Search Engine Marketing (SEM) and display advertising, providing learners with a solid understanding of how to create and execute effective online advertising campaigns.
Upon completion of the program, learners will be able to analyze data, optimize campaigns, and measure the success of their advertising efforts.
The duration of the program is typically 12 weeks, with learners expected to dedicate around 10 hours per week to coursework and assignments.
Industry relevance is a key aspect of this program, as it covers the latest trends and best practices in SEM and display advertising.
Learners will gain hands-on experience with popular advertising platforms, including Google Ads and Facebook Ads, and develop a deep understanding of how to target specific audiences and create engaging ad content.
The program is designed to be flexible, with learners able to complete coursework on their own schedule and at their own pace.
Upon completion of the program, learners will receive an Advanced Certificate in SEM and Display Advertising Strategy, which can be added to their resume or LinkedIn profile.
This certification is highly valued by employers in the digital advertising industry, and can be a key differentiator for those looking to advance their careers.
Overall, the Advanced Certificate in SEM and Display Advertising Strategy is an excellent choice for anyone looking to gain the skills and knowledge required to succeed in this fast-paced and competitive industry.

Why this course?

Advanced Certificate in SEM and Display Advertising Strategy is highly significant in today's market, with the UK advertising market projected to reach £294.8 billion by 2025, growing at a CAGR of 4.8% (Source: Statista). To stay competitive, businesses need to understand the latest trends and strategies in search engine marketing (SEM) and display advertising.
SEM Trends Display Advertising Trends
Increased focus on voice search and natural language processing Growing importance of video content and influencer marketing
More emphasis on user experience and conversion rates Rise of mobile-first advertising and personalization

Who should enrol in Advanced Certificate in SEM and Display Advertising Strategy?

SEM and Display Advertising Strategy
Ideal Audience:
Digital marketing professionals seeking to enhance their skills in search engine marketing (SEM) and display advertising strategy, particularly those in the UK, where the digital advertising market is valued at £24.6 billion (Source: IAB UK).
Key characteristics:
- Experience in digital marketing, preferably in SEM and display advertising
- Strong understanding of online advertising platforms, including Google Ads and social media platforms
- Ability to analyze data and optimize advertising campaigns for better ROI