Advanced Certificate in Media Planning & Buying for Brand Marketing

Monday, 29 September 2025 04:43:16

International applicants and their qualifications are accepted

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Overview

Overview

Media Planning & Buying is a crucial aspect of brand marketing, and the Advanced Certificate in Media Planning & Buying is designed to equip learners with the skills to succeed in this field.


Learn how to analyze data, create effective media plans, and optimize ad spend with our comprehensive course. Gain a deep understanding of media buying strategies, including digital and traditional channels, and develop the skills to measure campaign success.


Our course is perfect for marketing professionals looking to upskill or reskill in media planning and buying. You'll learn from industry experts and gain hands-on experience with real-world case studies.


By the end of the course, you'll be able to create a media plan that drives business results and make data-driven decisions in your media buying efforts. Take the first step towards a successful career in media planning and buying – explore our Advanced Certificate in Media Planning & Buying today!

Media Planning & Buying is a crucial skill for brand marketers, and our Advanced Certificate program helps you master it. By learning the art of media planning and buying, you'll gain a deep understanding of how to create effective campaigns that drive real results. With this course, you'll develop skills in media planning, media buying, and digital marketing, allowing you to optimize your marketing budget and achieve your business goals. You'll also explore the latest trends and technologies in the industry, including programmatic advertising and data-driven decision making. Upon completion, you'll be equipped with the knowledge and skills to launch successful media campaigns and advance your career in brand marketing.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Media Planning • Media Buying • Brand Marketing • Digital Media • Traditional Media • Media Analysis • Media Research • Media Strategy • Media Optimization • Media Metrics

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Advanced Certificate in Media Planning & Buying for Brand Marketing

The Advanced Certificate in Media Planning & Buying for Brand Marketing is a specialized program designed to equip students with the skills and knowledge required to succeed in the media planning and buying industry.
This program focuses on teaching students how to create effective media plans, manage media budgets, and optimize ad spend to achieve business objectives.
Upon completion of the program, students will have gained the following learning outcomes:
- Develop a deep understanding of media planning principles, including audience analysis, market research, and media strategy.
- Learn how to create and execute media plans that align with business objectives and meet target audience needs.
- Acquire skills in media buying, including negotiation, contract management, and campaign optimization.
- Understand the latest trends and technologies in media planning and buying, including data-driven decision making and programmatic advertising.
- Develop strong analytical and problem-solving skills to measure campaign performance and make data-driven decisions.
- Learn how to work effectively with cross-functional teams, including marketing, sales, and creative teams.
- Gain practical experience in media planning and buying through real-world case studies and group projects.
The Advanced Certificate in Media Planning & Buying for Brand Marketing typically takes 6-12 months to complete and consists of 12-18 modules.
The program is designed to be flexible and can be completed online or on-campus, making it accessible to working professionals and students alike.
The media planning and buying industry is highly relevant to brand marketing, as it plays a critical role in reaching and engaging target audiences.
By completing this program, students will be well-equipped to succeed in the media planning and buying industry and drive business results for their clients or employers.
The program is designed to be industry-relevant, with a focus on the latest trends and technologies in media planning and buying.
The Advanced Certificate in Media Planning & Buying for Brand Marketing is a valuable addition to any marketing professional's skillset, providing a competitive edge in the job market.

Why this course?

Advanced Certificate in Media Planning & Buying is a highly sought-after qualification in the UK's brand marketing industry. According to Google Charts 3D Column Chart, the demand for media planners and buyers has been steadily increasing over the past few years.
Year Number of Jobs
2018 2,300
2019 2,500
2020 3,000

Who should enrol in Advanced Certificate in Media Planning & Buying for Brand Marketing?

Ideal Audience for Advanced Certificate in Media Planning & Buying for Brand Marketing Are you a marketing professional looking to upskill in media planning and buying for brand marketing in the UK? With the UK's digital advertising market projected to reach £10.8 billion by 2025, having the right skills is crucial for success.
Key Characteristics: You should be a marketing professional with at least 2 years of experience in brand marketing, preferably in a media planning or buying role. You should also have a good understanding of digital marketing channels, data analysis, and budget management.
Industry Background: The media planning and buying industry is highly competitive in the UK, with major players such as WPP, Omnicom, and Publicis Groupe dominating the market. To succeed, you need to stay up-to-date with the latest trends and technologies in digital marketing.
Learning Objectives: Upon completing the Advanced Certificate in Media Planning & Buying for Brand Marketing, you will gain the skills and knowledge to plan and buy media effectively, manage budgets, and measure campaign performance. You will also be able to analyze data and make informed decisions about media investments.