Advanced Certificate in Market Segmentation and Positioning

Thursday, 12 February 2026 06:38:31

International applicants and their qualifications are accepted

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Overview

Overview

Market Segmentation and Positioning

is a crucial concept in business strategy that helps organizations understand and cater to specific customer groups. This advanced certificate program is designed for marketing professionals who want to develop a deeper understanding of how to segment and position their products or services effectively.

By learning about market segmentation and positioning, you'll gain the skills to analyze customer needs, identify target audiences, and create tailored marketing strategies that drive results.

Some key topics covered in this program include: market research, customer profiling, competitor analysis, and positioning frameworks.

Whether you're looking to launch a new product or improve your existing marketing efforts, this advanced certificate in Market Segmentation and Positioning can help you achieve your goals.

Take the first step towards becoming a marketing expert in market segmentation and positioning. Explore this program further to learn more about how to effectively segment and position your products or services.

Market Segmentation and Positioning is a crucial skill for any business professional. This advanced certificate course helps you master the art of identifying and catering to specific customer groups, thereby increasing sales and revenue. By learning how to analyze market trends, create buyer personas, and develop effective positioning strategies, you'll gain a competitive edge in the market. With this course, you'll benefit from data-driven insights and real-world examples to apply in your current or future role. Career prospects are bright, with opportunities in marketing, sales, and business development.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Target Market Analysis
• Market Research Methods
• Demographic Analysis
• Psychographic Analysis
• Geographic Segmentation
• Market Sizing and Estimation
• Competitive Analysis
• Positioning Strategies
• Branding and Identity
• Pricing Strategies
• Market Testing and Validation

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Advanced Certificate in Market Segmentation and Positioning

The Advanced Certificate in Market Segmentation and Positioning is a specialized program designed to equip students with the knowledge and skills required to effectively identify and target specific market segments, and create a unique positioning strategy that sets them apart from competitors.
This program is typically offered over a period of 6-12 months, depending on the institution and the student's prior experience and background. Students can expect to spend around 12-18 hours per week studying and completing coursework, with the option to accelerate their studies to complete the program in a shorter timeframe.
Upon completion of the program, students can expect to gain a deep understanding of market segmentation and positioning principles, including how to analyze customer data, identify market trends, and develop effective marketing strategies that resonate with target audiences. They will also learn how to use data analytics tools to measure the effectiveness of their marketing efforts and make data-driven decisions.
The Advanced Certificate in Market Segmentation and Positioning is highly relevant to professionals working in marketing, sales, and business development, particularly those in industries such as consumer goods, finance, and healthcare. It is also an excellent choice for entrepreneurs and small business owners who want to develop a competitive edge in their market.
Some of the key learning outcomes of this program include:
- Understanding of market segmentation principles and techniques - Ability to analyze customer data and identify market trends - Knowledge of how to develop effective marketing strategies that resonate with target audiences - Skills in using data analytics tools to measure marketing effectiveness - Ability to create a unique positioning strategy that sets a company apart from competitors
By completing the Advanced Certificate in Market Segmentation and Positioning, students can expect to gain a competitive edge in their careers, increase their earning potential, and develop the skills and knowledge required to drive business growth and success.

Why this course?

Market Segmentation and Positioning is a crucial aspect of business strategy, particularly in today's competitive market landscape. According to a report by the Centre for Retail Research, the UK retail industry is expected to reach £3.9 trillion by 2025, with market segmentation playing a vital role in this growth. By understanding customer needs and preferences, businesses can effectively position themselves in the market, increasing their chances of success.
Market Segmentation UK Retail Industry Growth
Demographic Segmentation £3.9 trillion by 2025
Psychographic Segmentation £2.5 billion in online sales growth
Geographic Segmentation £1.2 billion in regional sales growth

Who should enrol in Advanced Certificate in Market Segmentation and Positioning ?

Market Segmentation and Positioning Ideal Audience
Professionals seeking to enhance their skills in market analysis and strategy development Individuals working in marketing, business development, or management roles, particularly those in the UK, who want to gain a deeper understanding of market segmentation and positioning techniques.
Business owners and entrepreneurs looking to improve their product or service offerings Those with a keen interest in market research, customer insights, and competitive analysis, with a focus on the UK market, where 70% of businesses report that market research is crucial to their decision-making process.
Marketing professionals seeking to stay ahead of the curve in terms of market trends and consumer behavior Those with a background in marketing, who want to develop a more nuanced understanding of market segmentation and positioning, and how to apply these skills to drive business growth and revenue in the UK, where the average marketing budget is £3.2 million.