Advanced Certificate in Extended Marketing Mix for FMCG Products

Monday, 16 February 2026 21:27:30

International applicants and their qualifications are accepted

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Overview

Overview

Extended Marketing Mix for FMCG Products


This advanced certificate program is designed for marketing professionals and entrepreneurs who want to master the art of creating effective marketing strategies for Fast-Moving Consumer Goods (FMCG) products.


Some of the key topics covered in this program include:

Market research, segmentation, targeting, and positioning; brand management and positioning; product life cycle management; pricing strategies; and promotional mix design.


By the end of this program, learners will be able to:

Develop a comprehensive marketing plan that aligns with the company's overall business objectives; create a unique brand identity that resonates with the target audience; and measure the effectiveness of marketing campaigns.


Whether you're looking to launch a new product or revamp an existing one, this program will equip you with the knowledge and skills needed to succeed in the competitive FMCG market.


So why wait? Explore the Extended Marketing Mix for FMCG Products program today and take your marketing skills to the next level!

Extended Marketing Mix for FMCG Products is a comprehensive course that equips students with the skills to develop and implement effective marketing strategies. By mastering the Extended Marketing Mix, learners will gain a deeper understanding of how to analyze consumer behavior, create targeted campaigns, and measure campaign effectiveness. This course offers key benefits such as enhanced career prospects, improved marketing skills, and increased earning potential. Unique features include interactive case studies, real-world examples, and expert guest lectures. With a focus on Extended Marketing Mix principles, learners will be well-equipped to succeed in the FMCG industry.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Market Research and Analysis for FMCG Products
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• Brand Management and Positioning in FMCG Industry
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• Product Life Cycle Management for FMCG Products
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• Pricing Strategies for FMCG Products and Services
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• Advertising and Promotional Mix for FMCG Products
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• Sales Promotion Techniques for FMCG Products
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• Distribution Channels for FMCG Products
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• Consumer Behavior and Buying Decision Making
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• Market Segmentation and Targeting in FMCG Industry
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• Brand Loyalty and Retention Strategies for FMCG Products

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Advanced Certificate in Extended Marketing Mix for FMCG Products

The Advanced Certificate in Extended Marketing Mix for FMCG Products is a specialized course designed to equip learners with the knowledge and skills required to succeed in the fast-moving consumer goods (FMCG) industry.
This course focuses on the application of the extended marketing mix, which includes the 4 Ps of marketing (product, price, place, and promotion), as well as other key elements such as packaging, branding, and distribution.
Through a combination of lectures, case studies, and group discussions, learners will gain a deep understanding of how to develop and implement effective marketing strategies for FMCG products.
The learning outcomes of this course include the ability to analyze market trends and consumer behavior, develop targeted marketing campaigns, and measure the effectiveness of marketing strategies.
The duration of the course is typically 6-8 weeks, with learners expected to commit to attending classes regularly and completing assignments and projects on time.
The industry relevance of this course is high, as the FMCG industry is a significant contributor to many economies around the world.
By completing this course, learners can enhance their careers in marketing, sales, or management, and gain a competitive edge in the job market.
The course is also relevant to entrepreneurs and small business owners who want to learn how to market their FMCG products effectively.
Overall, the Advanced Certificate in Extended Marketing Mix for FMCG Products is a valuable course that can help learners achieve their career goals and succeed in the FMCG industry.

Why this course?

Advanced Certificate in Extended Marketing Mix for FMCG Products holds significant importance in today's market, particularly in the UK. According to a report by the Food and Drink Federation, the UK's food and drink industry is worth £185 billion, with the FMCG sector accounting for approximately 70% of this value.
Category Value (£ billion)
Food and Drink Industry £185
FMCG Sector £129
Extended Marketing Mix £45

Who should enrol in Advanced Certificate in Extended Marketing Mix for FMCG Products ?

Ideal Audience for Advanced Certificate in Extended Marketing Mix for FMCG Products Are you a marketing professional looking to enhance your skills in the fast-moving consumer goods (FMCG) industry? Do you want to stay ahead of the competition and drive business growth? Our Advanced Certificate in Extended Marketing Mix for FMCG Products is designed for you.
Demographics Our ideal learners are typically marketing professionals with at least 2 years of experience in the FMCG industry, working for companies such as Unilever, Procter & Gamble, or Nestle. They are based in the UK, where the FMCG market is worth £140 billion (Source: Kantar Worldpanel).
Job Roles Our learners come from various job roles, including Brand Manager, Marketing Manager, Product Manager, and Category Manager. They are responsible for developing and executing marketing strategies that drive sales growth and customer engagement.
Skills and Knowledge Our learners possess a strong understanding of the extended marketing mix, including segmentation, targeting, positioning, branding, and pricing. They are also familiar with digital marketing channels, such as social media, email, and search engine optimization.
Career Benefits Upon completion of our Advanced Certificate in Extended Marketing Mix for FMCG Products, learners can expect to enhance their career prospects and take on more senior roles. They will also gain a competitive edge in the job market, with a salary increase of up to 15% (Source: Institute of Marketing).