Advanced Certificate in Extended Marketing Mix for Event Planning and Management

Monday, 22 September 2025 02:23:20

International applicants and their qualifications are accepted

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Overview

Overview

Extended Marketing Mix for Event Planning and Management


This advanced certificate program is designed for event planners and event managers who want to enhance their skills in creating successful events. The program focuses on the extended marketing mix to develop a comprehensive marketing strategy for events.


Through this program, learners will gain knowledge on how to analyze target audiences, create effective promotional materials, and measure event success. They will also learn about event management techniques, including budgeting, logistics, and risk management.


By the end of the program, learners will be able to develop a customized marketing plan for events, increase event attendance, and improve overall event outcomes.


Are you ready to take your event planning skills to the next level? Explore our Advanced Certificate in Extended Marketing Mix for Event Planning and Management today and discover how to create unforgettable events!

Extended Marketing Mix is a game-changing approach to event planning and management, offering a comprehensive Advanced Certificate program. This course equips you with the skills to create unforgettable experiences, leveraging the extended marketing mix to drive business growth. By mastering the art of event planning, you'll gain a competitive edge in the industry, unlocking career prospects in event management, marketing, and more. Unique features include hands-on training, industry connections, and a focus on data-driven decision making. With this certificate, you'll be equipped to analyze market trends, develop targeted strategies, and deliver results-driven events that exceed expectations.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Event Marketing Mix: Understanding the Role of Events in Marketing Strategies •
• Branding and Identity: Developing a Unique Image for Events •
• Venue Selection and Management: Ensuring Optimal Event Spaces •
• Event Promotion and Publicity: Leveraging Social Media and Traditional Channels •
• Event Logistics and Operations: Coordinating Catering, Audiovisual, and Security •
• Event Management Software: Streamlining Operations and Enhancing Efficiency •
• Budgeting and Financial Management: Controlling Event Expenses and Revenue •
• Risk Management and Crisis Communication: Mitigating Potential Issues •
• Sustainability and Environmental Impact: Minimizing Event Footprints •
• Event Evaluation and Measurement: Assessing Success and Informing Future Strategies

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Advanced Certificate in Extended Marketing Mix for Event Planning and Management

The Advanced Certificate in Extended Marketing Mix for Event Planning and Management is a specialized program designed to equip students with the skills and knowledge required to succeed in the event planning industry.
This program focuses on the application of the extended marketing mix, which includes the 4 Ps of marketing (product, price, place, and promotion), as well as other key elements such as people, process, and physical evidence.
Through a combination of theoretical and practical learning, students will gain a deep understanding of how to analyze market trends, develop effective marketing strategies, and execute successful event plans.
The program is typically completed over a period of several months, with a duration of around 6-12 months, depending on the institution and the student's prior experience.
The Advanced Certificate in Extended Marketing Mix for Event Planning and Management is highly relevant to the event planning industry, as it provides students with the skills and knowledge required to stay ahead of the competition and deliver high-quality events that meet the needs of clients and attendees alike.
By completing this program, students can expect to gain a range of skills and knowledge, including event planning and management, marketing and promotion, and financial management.
The program is designed to be flexible and accessible, with many institutions offering online or part-time options to suit the needs of working professionals and students.
Overall, the Advanced Certificate in Extended Marketing Mix for Event Planning and Management is an excellent choice for anyone looking to launch or advance a career in event planning and management.

Why this course?

Advanced Certificate in Extended Marketing Mix for Event Planning and Management is highly significant in today's market, particularly in the UK. According to a survey by the International Live Events Association (ILEA), the events industry in the UK is expected to grow by 4.5% annually from 2023 to 2025, with a projected value of £43.6 billion by 2025.
Year Growth Rate
2023 4.5%
2024 5.1%
2025 4.8%

Who should enrol in Advanced Certificate in Extended Marketing Mix for Event Planning and Management?

Ideal Audience for Advanced Certificate in Extended Marketing Mix for Event Planning and Management Are you a marketing professional looking to expand your skill set in event planning and management? Do you want to stay ahead of the competition in the UK's £24.9 billion events industry?
Demographics Our ideal learners are typically marketing professionals, event coordinators, or project managers with at least 2 years of experience in the events industry. They are likely to be based in the UK, with 71% of events taking place in England, and 21% in Scotland.
Job Roles Learners can expect to benefit from this course if they are in roles such as marketing manager, event manager, conference organizer, or festival coordinator. They will gain the skills and knowledge to apply the extended marketing mix in their current or future roles.
Career Goals By completing this course, learners can expect to achieve career goals such as increased job satisfaction, improved career prospects, and higher earning potential. The UK's events industry is expected to grow by 4.5% annually, with marketing professionals in high demand.