Advanced Certificate in Digital Marketing Performance Measurement and KPIs

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International applicants and their qualifications are accepted

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Overview

Overview

Digital Marketing Performance Measurement and KPIs


Unlock the secrets to measuring and optimizing your digital marketing campaigns with our Advanced Certificate in Digital Marketing Performance Measurement and KPIs.


Gain a deeper understanding of how to track and analyze key performance indicators (KPIs) to make data-driven decisions.

Designed for marketing professionals and enthusiasts alike, this course covers the fundamentals of digital marketing performance measurement, including metrics, benchmarks, and reporting.


Develop your skills in setting up and tracking KPIs, analyzing data, and creating actionable insights to drive business growth.

Whether you're looking to boost your career or enhance your existing skills, this course is perfect for anyone seeking to master digital marketing performance measurement and KPIs.


Explore our Advanced Certificate in Digital Marketing Performance Measurement and KPIs today and start measuring up to your goals!

Digital Marketing Performance Measurement and KPIs is a comprehensive course that equips you with the skills to measure and analyze the success of your online campaigns. By mastering key performance indicators (KPIs) and metrics, you'll gain a deeper understanding of your audience, website traffic, and conversion rates. This advanced certificate program offers career prospects in digital marketing, allowing you to take on leadership roles or start your own agency. Unique features include hands-on projects, expert guidance, and access to industry tools. With Digital Marketing Performance Measurement and KPIs, you'll be able to track your progress, optimize your strategies, and drive business growth.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Data Analysis and Interpretation •
• Key Performance Indicators (KPIs) and Metrics •
• Web Analytics Tools (Google Analytics) •
• Conversion Rate Optimization (CRO) •
• Return on Investment (ROI) and Return on Ad Spend (ROAS) •
• Attribution Modeling and Modeling Techniques •
• Data Visualization and Reporting •
• Marketing Mix Modeling (MMM) •
• Customer Journey Mapping and Analysis

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Advanced Certificate in Digital Marketing Performance Measurement and KPIs

The Advanced Certificate in Digital Marketing Performance Measurement and KPIs is a specialized course designed to equip learners with the skills and knowledge required to measure and analyze digital marketing performance effectively. This course is typically offered over a period of 3-6 months, depending on the institution and the learner's prior experience. During this time, learners will gain a deep understanding of digital marketing performance measurement and KPIs, including metrics such as website traffic, conversion rates, and return on investment (ROI). The learning outcomes of this course include the ability to set up and track digital marketing campaigns, analyze data to inform marketing decisions, and develop a data-driven approach to marketing strategy. Learners will also gain expertise in using tools such as Google Analytics and other digital marketing software to measure and optimize performance. The industry relevance of this course is high, as digital marketing performance measurement and KPIs are critical components of any successful digital marketing strategy. By acquiring these skills, learners can drive business growth, improve marketing efficiency, and stay ahead of the competition. The course covers a range of topics, including digital marketing metrics, data analysis, and performance reporting. Learners will also explore the use of data visualization tools and techniques to communicate insights and recommendations to stakeholders. Upon completion of the course, learners can expect to earn an Advanced Certificate in Digital Marketing Performance Measurement and KPIs, which can be a valuable addition to their resume and a stepping stone to more senior roles in digital marketing.

Why this course?

Advanced Certificate in Digital Marketing Performance Measurement and KPIs holds immense significance in today's market, where businesses are constantly seeking to optimize their online presence and drive growth. According to a recent survey by the Digital Marketing Association, 75% of UK marketers believe that measuring the effectiveness of their digital marketing campaigns is crucial to their success.
Year Percentage of Marketers Measuring Digital Marketing Performance
2018 60%
2019 65%
2020 70%
2021 75%

Who should enrol in Advanced Certificate in Digital Marketing Performance Measurement and KPIs?

Ideal Audience for Advanced Certificate in Digital Marketing Performance Measurement and KPIs Digital marketers in the UK, particularly those in the e-commerce, finance, and healthcare sectors, who want to improve their online performance and drive business growth through data-driven decision making.
Key Characteristics: Professionals with at least 2 years of experience in digital marketing, familiar with Google Analytics and other performance measurement tools, and looking to enhance their skills in data analysis, KPI tracking, and reporting.
Industry Insights: In the UK, digital marketing spend is projected to reach £12.4 billion by 2025, with e-commerce and mobile commerce driving significant growth. Professionals who can effectively measure and optimize their digital marketing performance will be in high demand.
Learning Objectives: Gain a comprehensive understanding of digital marketing performance measurement and KPIs, develop skills in data analysis and reporting, and learn how to drive business growth through data-driven decision making.