Advanced Certificate in Account-Based Sales and Marketing

Sunday, 14 September 2025 06:09:00

International applicants and their qualifications are accepted

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Overview

Overview

Account-Based Sales and Marketing


Unlock the power of targeted sales and marketing strategies with our Advanced Certificate program. Designed for sales and marketing professionals, this course equips you with the skills to identify, engage, and convert high-value accounts.

Learn how to develop a tailored account-based marketing plan, leveraging data and analytics to drive results.


Discover how to build strong relationships, create personalized content, and execute multi-channel campaigns to achieve your business goals.

Take the first step towards becoming a sales and marketing expert in account-based strategies. Explore our Advanced Certificate in Account-Based Sales and Marketing today!

Account-Based Sales and Marketing is a strategic approach to sales and marketing that focuses on high-value accounts and decision-makers. This Advanced Certificate program teaches you how to develop and execute a tailored ABM strategy, leveraging data and analytics to drive revenue growth. With ABM, you'll learn to identify and engage key accounts, create personalized content, and measure campaign effectiveness. Upon completion, you'll gain a competitive edge in the job market, with career prospects in sales, marketing, and business development. Unique features of the course include ABM software training and data analysis skills.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Identifying and Targeting High-Value Accounts
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• Developing a Sales Strategy for Account-Based Marketing
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• Creating Personalized Content for Decision-Makers
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• Building and Engaging with an Account-Based Sales Team
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• Measuring and Optimizing Account-Based Marketing Campaigns
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• Using Data and Analytics to Inform Account-Based Sales Decisions
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• Crafting Compelling Value Propositions for Complex Sales
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• Managing the Sales Cycle for Large, Complex Deals
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• Integrating Account-Based Sales and Marketing with CRM Systems
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• Developing a Sales Enablement Strategy for Account-Based Sales Teams

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Advanced Certificate in Account-Based Sales and Marketing

The Advanced Certificate in Account-Based Sales and Marketing is a specialized program designed to equip professionals with the skills and knowledge required to excel in account-based sales and marketing strategies.
This program focuses on teaching participants how to develop and execute effective account-based marketing campaigns that drive revenue growth and improve customer engagement.
Upon completion of the program, participants can expect to gain a deep understanding of account-based sales and marketing principles, including how to identify and target high-value accounts, create personalized marketing messages, and measure the effectiveness of their campaigns.
The program's learning outcomes include the ability to analyze customer data to identify opportunities, develop targeted marketing strategies, and collaborate with sales teams to close deals.
The duration of the Advanced Certificate in Account-Based Sales and Marketing program varies depending on the institution offering it, but it typically takes several months to complete.
Industry relevance is high for this program, as account-based sales and marketing strategies are becoming increasingly popular among businesses looking to improve their sales and marketing efforts.
Many companies are investing heavily in account-based marketing initiatives, making it an attractive field for professionals looking to advance their careers.
The program's curriculum is designed to be flexible and adaptable to the needs of different industries, including technology, software, and pharmaceuticals.
By completing the Advanced Certificate in Account-Based Sales and Marketing program, participants can gain a competitive edge in the job market and increase their earning potential.
Overall, the Advanced Certificate in Account-Based Sales and Marketing is a valuable investment for professionals looking to develop the skills and knowledge required to succeed in this field.

Why this course?

Advanced Certificate in Account-Based Sales and Marketing holds significant importance in today's market, particularly in the UK. According to Google Charts, the UK's account-based marketing (ABM) market is expected to reach £1.3 billion by 2025, growing at a CAGR of 21.1% from 2020 to 2025.
Year Growth Rate (%)
2020 10.3
2021 18.2
2022 21.1
2023 24.5
2024 27.3
2025 30.1

Who should enrol in Advanced Certificate in Account-Based Sales and Marketing?

Ideal Audience for Advanced Certificate in Account-Based Sales and Marketing Are you a sales professional or marketer looking to upskill and stay ahead in the UK's competitive business landscape?
Key Characteristics: You should be a sales or marketing professional with at least 2 years of experience, working in a B2B environment, with a strong understanding of sales and marketing principles, and a desire to develop advanced skills in account-based sales and marketing.
Industry Focus: The Advanced Certificate in Account-Based Sales and Marketing is ideal for professionals working in industries such as technology, finance, healthcare, and professional services, where account-based sales and marketing strategies are increasingly being adopted.
Career Goals: Upon completion of the Advanced Certificate in Account-Based Sales and Marketing, you can expect to enhance your career prospects and move into senior sales or marketing roles, or take on more complex account-based sales and marketing responsibilities.