The Professional Undergraduate Programme in Translating the Business Model into a Digital Business Model is designed for students and professionals who wish to bridge the gap between traditional business models and digital transformation. This course equips learners with essential skills to identify opportunities within the digital economy and develop innovative strategies to drive growth through digital technologies. With an emphasis on practical application, participants will learn how to leverage e-commerce platforms, data analytics tools, and digital marketing techniques to transform businesses for the future.
Estimated Demand for Digital Business Model Courses
Estimated UK learners — Illustrative UK estimates — not official enrolment
Content updated: 17 August 2026
Upon completing this programme, you will be able to:
Apply digital technologies to enhance traditional business models.
Leverage data analytics for strategic decision-making in business operations.
Develop comprehensive marketing strategies using digital channels.
Navigate regulatory and ethical challenges associated with digital transformation.
Implement e-commerce solutions effectively to drive revenue growth.