Professional Certificate in Pay-Per-Click (PPC) Advertising

Sunday, 15 February 2026 14:21:50

International applicants and their qualifications are accepted

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Overview

Overview

Pay-Per-Click (PPC) Advertising

is a vital digital marketing strategy for businesses seeking to increase online visibility and drive sales. This Professional Certificate program teaches you how to create and manage effective PPC campaigns, targeting specific audiences and achieving desired results. Learn the fundamentals of PPC advertising, including keyword research, ad copywriting, and bidding strategies. You'll also discover how to analyze campaign performance, optimize for conversions, and scale your campaigns for maximum ROI. By the end of this program, you'll be equipped with the skills to launch and manage successful PPC campaigns, driving real results for your business. Explore this program further to take your digital marketing skills to the next level.

Pay-Per-Click Advertising is a highly effective digital marketing strategy that can drive significant revenue for businesses. This Professional Certificate course teaches you the skills to create and manage successful PPC campaigns, increasing your online visibility and conversion rates. You'll learn how to analyze data, optimize ad groups, and create targeted campaigns that drive real results. With this course, you'll gain a competitive edge in the job market, with career prospects in digital marketing, advertising, and e-commerce. Unique features include hands-on training, real-world case studies, and access to industry experts.

Entry requirements

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Keyword Research: Understanding the importance of identifying relevant keywords for effective PPC campaigns. • Ad Copywriting: Crafting compelling ad copy that resonates with target audiences and drives conversions. • Landing Page Optimization: Designing and optimizing landing pages to maximize user engagement and conversion rates. • Ad Targeting: Understanding how to target specific demographics, interests, and behaviors to reach desired audiences. • Bidding Strategies: Implementing various bidding strategies, such as cost-per-click (CPC) and cost-per-conversion (CPA), to optimize campaign performance. • Ad Extensions: Utilizing ad extensions, such as site links and callouts, to enhance ad visibility and click-through rates. • Conversion Tracking: Setting up and tracking conversions to measure campaign success and identify areas for improvement. • Negative Keywords: Identifying and using negative keywords to prevent irrelevant traffic and improve campaign efficiency. • Mobile-First Optimization: Ensuring PPC campaigns are optimized for mobile devices to cater to the growing mobile audience. • ROI Analysis: Analyzing return on investment (ROI) to evaluate campaign performance and make data-driven decisions.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Pay-Per-Click (PPC) Advertising

The Professional Certificate in Pay-Per-Click (PPC) Advertising is a comprehensive online course designed to equip learners with the skills and knowledge required to succeed in the digital marketing industry.
Through this program, learners will gain a deep understanding of the fundamentals of PPC advertising, including campaign setup, keyword research, ad copywriting, and bidding strategies.
Upon completion of the course, learners can expect to achieve the following learning outcomes:
- Develop a solid understanding of PPC advertising principles and best practices
- Learn how to create and manage effective PPC campaigns
- Understand how to optimize and analyze PPC campaigns for improved performance
- Gain hands-on experience with popular PPC advertising tools and platforms
- Develop a professional network of peers and industry experts
The duration of the Professional Certificate in PPC Advertising is typically 4-6 months, with learners completing a series of online modules and assignments.
Throughout the program, learners will have access to expert instructors and industry professionals who will provide guidance and support.
The Professional Certificate in PPC Advertising is highly relevant to the digital marketing industry, with many employers requiring or preferring candidates with PPC expertise.
Learners can expect to see a significant increase in their earning potential after completing the program, with median salaries ranging from $60,000 to over $100,000 per year.
By investing in the Professional Certificate in PPC Advertising, learners can take the first step towards a successful career in digital marketing and stay ahead of the competition in a rapidly evolving industry.
The program is designed to be flexible and accessible, with learners able to complete the coursework on their own schedule and at their own pace.
Overall, the Professional Certificate in PPC Advertising is an excellent choice for anyone looking to launch or advance their career in digital marketing.

Why this course?

Pay-Per-Click (PPC) Advertising has become a crucial aspect of digital marketing in the UK, with the market expected to reach £10.8 billion by 2025, growing at a CAGR of 13.4% (Source: Statista). To stay ahead in this competitive landscape, professionals need to possess in-depth knowledge of PPC advertising strategies and best practices.
Year Market Size (£m)
2020 £8.4
2021 £9.3
2022 £10.2
2023 £10.8

Who should enrol in Professional Certificate in Pay-Per-Click (PPC) Advertising?

Ideal Audience for Professional Certificate in Pay-Per-Click (PPC) Advertising Are you a digital marketing professional looking to boost your skills in PPC advertising? Do you want to increase your online visibility and drive more sales for your business? Look no further!
Demographics: Our ideal candidate is a UK-based digital marketing professional with at least 2 years of experience in PPC advertising. They have a solid understanding of Google Ads and are looking to enhance their skills in areas such as campaign management, keyword research, and conversion optimization.
Job Roles: Our ideal candidate is a UK-based digital marketing professional working in roles such as PPC Specialist, Digital Marketing Manager, or SEO Specialist. They have a strong understanding of the digital marketing landscape and are looking to stay up-to-date with the latest trends and best practices in PPC advertising.
Skills and Knowledge: Our ideal candidate has a solid understanding of Google Ads, including features such as keyword matching types, ad extensions, and conversion tracking. They are also familiar with other digital marketing channels, such as social media and email marketing, and have a basic understanding of data analysis and reporting.
Career Goals: Our ideal candidate is looking to advance their career in digital marketing and take on more senior roles, such as PPC Manager or Digital Marketing Director. They are also looking to increase their earning potential and stay competitive in the job market.