Professional Certificate in Marketing KPIs and Metrics

Friday, 20 February 2026 22:47:01

International applicants and their qualifications are accepted

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Overview

Overview

Marketing KPIs and Metrics


Track your marketing efforts with confidence using this Professional Certificate in Marketing KPIs and Metrics.


Designed for marketing professionals, this course teaches you how to measure and analyze key performance indicators (KPIs) and metrics to optimize your marketing strategy.


Some of the key topics covered include data analysis, campaign measurement, and ROI calculation.

Gain a deeper understanding of how to use data to drive business decisions and stay ahead of the competition.


Take the first step towards becoming a data-driven marketer and explore this course today!

Marketing KPIs and Metrics are crucial for measuring the success of any marketing strategy. This Professional Certificate course helps you develop a solid understanding of key performance indicators and metrics, enabling you to make data-driven decisions and drive business growth. By mastering Marketing KPIs and Metrics, you'll gain a competitive edge in the job market, with career prospects in digital marketing, analytics, and business development. Unique features of the course include interactive case studies, real-world examples, and access to a community of like-minded professionals. Upon completion, you'll be equipped to measure and optimize marketing campaigns, leading to increased ROI and business success.

Entry requirements

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Customer Acquisition Cost (CAC)
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• Return on Ad Spend (ROAS)
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• Conversion Rate
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• Customer Lifetime Value (CLV)
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• Return on Investment (ROI)
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• Marketing Qualified Leads (MQLs)
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• Sales Qualified Leads (SQLs)
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• Customer Retention Rate
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• Average Order Value (AOV)
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• Customer Satisfaction (CSAT)

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Marketing KPIs and Metrics

The Professional Certificate in Marketing KPIs and Metrics is a comprehensive online course designed to equip marketing professionals with the skills to measure and analyze marketing performance using key performance indicators (KPIs) and metrics.
Upon completion of the course, learners can expect to gain a deep understanding of how to track and optimize marketing campaigns, set realistic goals, and make data-driven decisions to drive business growth.
The course covers a range of topics, including marketing metrics, data analysis, and performance reporting, providing learners with a solid foundation in marketing analytics and measurement.
Industry-relevant skills learned through this course include creating and tracking KPIs, analyzing campaign performance, and using data to inform marketing strategies.
With a duration of approximately 4-6 weeks, the course offers a flexible learning schedule that allows learners to balance their studies with work and other commitments.
As a result, professionals who complete the Professional Certificate in Marketing KPIs and Metrics can expect to see significant improvements in their ability to measure and optimize marketing performance, ultimately driving business success.
The course is highly relevant to the marketing industry, with applications in digital marketing, product marketing, and brand management.
By acquiring the skills and knowledge needed to measure and analyze marketing performance, learners can take their careers to the next level and become more effective marketing professionals.
The Professional Certificate in Marketing KPIs and Metrics is a valuable addition to any marketing professional's skillset, providing a competitive edge in the job market and opening up new opportunities for career advancement.

Why this course?

Professional Certificate in Marketing KPIs and Metrics is a highly sought-after credential in today's market, with the UK's marketing industry expected to grow by 3.5% annually, reaching £134.8 billion by 2025 (Source: CIPR). To stay ahead of the competition, marketers need to understand and effectively measure their performance using key performance indicators (KPIs) and metrics.
KPIs and Metrics Percentage of UK Marketing Budget
Website Traffic 12.1%
Social Media Engagement 8.5%
Conversion Rate 6.2%

Who should enrol in Professional Certificate in Marketing KPIs and Metrics?

Ideal Audience for Professional Certificate in Marketing KPIs and Metrics Marketing professionals, business owners, and entrepreneurs in the UK looking to measure and optimize their marketing performance, with a focus on those in the digital marketing sector, who want to stay ahead of the competition and drive business growth through data-driven decision making.
Key Characteristics: Professionals with 2+ years of experience in marketing, with a focus on digital marketing, seeking to enhance their skills in marketing analytics, data interpretation, and performance measurement.
Industry Insights: In the UK, the marketing industry is worth £2.8 billion, with digital marketing accounting for 75% of total marketing spend. Professionals with expertise in marketing KPIs and metrics can expect a salary range of £35,000-£60,000 per annum.
Learning Objectives: Upon completion of the Professional Certificate in Marketing KPIs and Metrics, learners can expect to gain skills in data analysis, performance measurement, and marketing strategy development, enabling them to drive business growth and stay competitive in the UK's digital marketing landscape.