Professional Certificate in Competitor Analysis Basics

Saturday, 14 February 2026 10:39:41

International applicants and their qualifications are accepted

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Overview

Overview

Competitor Analysis Basics

is designed for marketing professionals and entrepreneurs who want to gain a deeper understanding of their industry's landscape.
Some key players in the market are constantly evolving, and staying ahead of the competition is crucial for success. This course helps you develop the skills to analyze your competitors, identify market gaps, and create effective strategies to gain a competitive edge.
Through a combination of lectures, case studies, and practical exercises, you'll learn how to conduct a thorough competitor analysis, analyze market trends, and develop a winning marketing plan.
By the end of this course, you'll be equipped with the knowledge to make informed decisions and drive business growth. So why wait? Explore Competitor Analysis Basics today and start gaining a competitive advantage in your industry!

Competitor Analysis is a crucial skill for businesses to stay ahead in the market. Our Professional Certificate in Competitor Analysis Basics teaches you how to analyze and understand your competitors, identify market gaps, and develop effective strategies. By taking this course, you'll gain key insights into your competitors' strengths, weaknesses, and market positioning. You'll also learn how to analyze market trends and develop a competitive advantage. With this certificate, you'll be equipped to make data-driven decisions and drive business growth. Career prospects are bright, with opportunities in marketing, sales, and business development.

Entry requirements

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Competitor Analysis Fundamentals • Identifying Competitors • Competitor Profiling • Competitor Analysis Tools • Market Research Methods • Data Analysis Techniques • Competitor Landscape Analysis • Social Media Competitor Analysis • Competitor Intelligence Gathering • Competitor Strategy Development

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Competitor Analysis Basics

The Professional Certificate in Competitor Analysis Basics is a comprehensive online course designed to equip learners with the essential skills to analyze competitors effectively in the digital marketing landscape.
This course is offered by reputable institutions such as HubSpot Academy, Google Analytics Academy, and Coursera, ensuring learners gain knowledge from industry experts and stay updated on the latest trends and best practices in competitor analysis.
Upon completion of the course, learners can expect to achieve the following learning outcomes:
- Understand the importance of competitor analysis in digital marketing strategy development and execution.
- Learn how to conduct a competitor analysis using various tools and techniques, including social media listening, keyword research, and website analysis.
- Develop skills in data analysis and interpretation to inform marketing decisions and optimize campaigns.
- Apply competitor analysis to improve brand awareness, drive website traffic, and boost conversion rates.
The duration of the course varies depending on the institution and the learner's pace, but most courses can be completed within 4-6 weeks.
The Professional Certificate in Competitor Analysis Basics is highly relevant to professionals working in digital marketing, e-commerce, and business development, as it provides a solid foundation for analyzing competitors and developing effective marketing strategies.
By acquiring these skills, learners can enhance their career prospects, increase their earning potential, and contribute to the success of their organizations in the competitive digital landscape.
Moreover, the course is also beneficial for entrepreneurs and small business owners who want to gain a competitive edge in their respective markets and develop a data-driven approach to marketing.
Overall, the Professional Certificate in Competitor Analysis Basics is an excellent choice for anyone looking to improve their marketing skills, stay ahead of the competition, and drive business growth in the digital age.

Why this course?

Competitor Analysis Basics is a crucial skill in today's market, with 71% of businesses using data-driven insights to inform their marketing strategies (Source: CMO Council, 2020). In the UK, a recent survey found that 62% of marketers believe that competitor analysis is essential for their business success (Source: Econsultancy, 2019).
Year Percentage of Businesses Using Competitor Analysis
2018 45%
2019 55%
2020 71%

Who should enrol in Professional Certificate in Competitor Analysis Basics?

Competitor Analysis Basics is ideal for
digital marketers in the UK, with 71% of businesses using digital marketing channels, this course helps you stay ahead of the competition.
e-commerce professionals can benefit from understanding competitor analysis, with 63% of UK e-commerce businesses reporting an increase in online sales in the past year.
small business owners who want to improve their online presence and drive more sales, this course provides the tools and knowledge needed to conduct effective competitor analysis.
analysts and researchers can apply the skills and techniques learned in this course to their work, helping them to gain a deeper understanding of the competitive landscape.