Professional Certificate in A/B Testing Fundamentals

Tuesday, 16 September 2025 09:25:30

International applicants and their qualifications are accepted

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Overview

Overview

A/B testing is a crucial aspect of digital marketing, and this Professional Certificate in A/B Testing Fundamentals is designed to equip you with the skills to put it into practice.


Learn how to design, analyze, and interpret A/B tests to drive data-driven decisions and improve website performance.


Perfect for marketers, analysts, and business professionals looking to enhance their skills in A/B testing, this course covers the fundamentals of A/B testing, including test planning, execution, and analysis.


Gain hands-on experience with tools like Google Optimize and VWO, and develop a deep understanding of statistical methods and data visualization techniques.


By the end of this course, you'll be able to apply A/B testing principles to real-world scenarios and measure the impact of your changes on website performance.


Take the first step towards becoming an A/B testing expert and explore this course today to start driving data-driven decisions and improving your online presence.

A/B Testing Fundamentals is a comprehensive course that equips you with the essential skills to design, analyze, and interpret experiments that drive data-driven decision making. By mastering A/B Testing Fundamentals, you'll gain a competitive edge in the industry and unlock new career opportunities in digital marketing and data analysis. This course covers unique features such as statistical analysis, experimental design, and data visualization, allowing you to A/B Test with confidence. With a focus on practical applications, you'll learn how to apply A/B Testing Fundamentals to real-world scenarios, leading to improved conversion rates, increased revenue, and enhanced customer experience.

Entry requirements

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Hypothesis Testing in A/B Testing
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• Experimental Design Principles
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• Statistical Significance and P-Values
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• Sample Size Calculation for A/B Tests
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• Types of A/B Tests (e.g. Split-Test, Multivariate Test)
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• Data Analysis and Interpretation Techniques
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• A/B Testing Metrics and KPIs (e.g. Conversion Rate, Click-Through Rate)
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• Common A/B Testing Mistakes and Best Practices
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• A/B Testing Tools and Software (e.g. Optimizely, VWO)
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• Measuring ROI and Justification for A/B Testing Initiatives

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in A/B Testing Fundamentals

The Professional Certificate in A/B Testing Fundamentals is a comprehensive online course designed to equip learners with the skills and knowledge required to implement and analyze A/B testing in various industries.
This course is ideal for professionals looking to enhance their data-driven decision-making skills, improve website performance, and increase conversion rates.
Upon completion of the course, learners can expect to gain a solid understanding of A/B testing principles, including hypothesis testing, statistical analysis, and experimental design.
The course also covers industry-specific applications of A/B testing, such as email marketing, user experience (UX) optimization, and digital marketing.
The duration of the course is approximately 4-6 weeks, with learners completing a series of modules and assignments to demonstrate their understanding of A/B testing concepts.
The Professional Certificate in A/B Testing Fundamentals is highly relevant to professionals working in digital marketing, e-commerce, and data analysis, as well as those interested in improving their skills in these areas.
By completing this course, learners can expect to see significant improvements in their ability to design and execute A/B tests, analyze results, and make data-driven decisions that drive business growth.
The course is offered by a leading online education provider and is designed to be accessible to learners from around the world, with flexible scheduling and self-paced learning options.
Overall, the Professional Certificate in A/B Testing Fundamentals is an excellent choice for anyone looking to gain a deeper understanding of A/B testing principles and apply them in real-world scenarios.

Why this course?

A/B Testing Fundamentals is a crucial skill in today's data-driven market, with the UK's digital economy expected to reach £1.1 trillion by 2025, according to a report by Digital Britain. To stay competitive, professionals need to understand the principles of A/B testing, which can lead to significant improvements in conversion rates and revenue.
Statistic Value
Number of businesses using A/B testing 75%
Average return on investment (ROI) from A/B testing 300%

Who should enrol in Professional Certificate in A/B Testing Fundamentals?

Ideal Audience for Professional Certificate in A/B Testing Fundamentals Are you a digital marketer, product manager, or analyst looking to improve conversion rates and drive business growth?
Key Characteristics: You have at least 2 years of experience in a related field, a strong understanding of statistics and data analysis, and a desire to stay up-to-date with the latest A/B testing methodologies.
Industry Insights: In the UK, 71% of marketers believe that A/B testing is crucial for driving business growth, yet only 27% are currently using it effectively. This course is designed to bridge this gap and equip you with the skills to make data-driven decisions.
Learning Objectives: Upon completion of this course, you will be able to design, implement, and analyze A/B tests, as well as interpret results and make data-driven decisions to drive business growth.