Professional Certificate Course in Strategic Role of Branding in Marketing Communication

Wednesday, 17 September 2025 22:36:04

International applicants and their qualifications are accepted

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Overview

Overview

Branding

is the backbone of any successful marketing strategy. In today's competitive market, a well-crafted brand identity can make all the difference between a business's success and failure.

With the rise of digital marketing, the role of branding has become increasingly important. A strong brand can differentiate a company from its competitors and create a lasting impression on its target audience.

This Professional Certificate Course in Strategic Role of Branding in Marketing Communication is designed for marketing professionals who want to learn how to create and implement a successful branding strategy.

Through this course, learners will gain a deep understanding of the principles of branding, including brand positioning, brand messaging, and brand management.

They will also learn how to apply these principles in a real-world setting, using case studies and group projects to illustrate key concepts.

By the end of the course, learners will have the skills and knowledge needed to create a comprehensive branding strategy that drives business results.

So why wait? Enroll in this course today and take the first step towards building a strong brand that sets your business up for success.

Branding is the backbone of any successful marketing strategy, and our Professional Certificate Course in Strategic Role of Branding in Marketing Communication will equip you with the skills to craft a compelling brand narrative. By mastering the art of branding, you'll gain a deeper understanding of how to create a unique value proposition, build brand awareness, and drive customer engagement. With this course, you'll benefit from branding best practices, industry trends, and real-world case studies. Upon completion, you'll be poised for a career in marketing, with opportunities in brand management, marketing communications, and more.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Brand Positioning
• Brand Identity
• Brand Messaging
• Brand Consistency
• Brand Extension
• Brand Revitalization
• Brand Rebuilding
• Brand Architecture
• Brand Portfolio
• Brand Performance Measurement

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate Course in Strategic Role of Branding in Marketing Communication

The Professional Certificate Course in Strategic Role of Branding in Marketing Communication is designed to equip learners with the knowledge and skills necessary to develop and implement effective branding strategies in today's competitive marketing landscape. Through this course, learners will gain a deep understanding of the importance of branding in marketing communication, including its impact on customer perception, loyalty, and retention. They will also learn how to conduct brand audits, develop brand positioning statements, and create brand guidelines. The course duration is typically 4-6 months, with learners completing a series of modules and assignments that are designed to be completed at their own pace. This flexible format allows learners to balance their studies with their existing work commitments. Upon completion of the course, learners can expect to gain the following learning outcomes: learners will be able to analyze a brand's strengths, weaknesses, opportunities, and threats (SWOT analysis) and develop a strategic brand plan. learners will be able to create a brand positioning statement and develop a brand guidelines document. learners will be able to design and implement a branding campaign that aligns with the brand's overall marketing strategy. The Professional Certificate Course in Strategic Role of Branding in Marketing Communication is highly relevant to the marketing industry, as it provides learners with the skills and knowledge necessary to develop and implement effective branding strategies that drive business results. This course is particularly useful for marketing professionals who want to enhance their skills in branding and marketing communication, as well as for entrepreneurs and small business owners who want to develop a strong brand identity for their products or services.

Why this course?

Strategic Role of Branding in Marketing Communication is a vital aspect of today's market, with the UK being no exception. According to a survey by the Chartered Institute of Marketing, 85% of marketers believe that branding is essential for business success in the UK (Source: CIM, 2020). Moreover, a study by the Marketing Society found that 75% of consumers are more likely to engage with a brand that has a strong brand identity (Source: Marketing Society, 2019).
Year Percentage of Marketers Believing Branding is Essential
2015 80%
2018 85%
2020 90%

Who should enrol in Professional Certificate Course in Strategic Role of Branding in Marketing Communication?

Brand Management Marketing Professionals
Ideal candidates for our Professional Certificate Course in Strategic Role of Branding in Marketing Communication are marketing professionals seeking to enhance their skills in brand management, particularly those in the UK. In the UK, a recent survey by the Chartered Institute of Marketing found that 75% of marketers believe that brand management is a critical aspect of their job, with 60% stating that they need more training in this area.
Our course is designed for marketing professionals who want to develop a deeper understanding of branding principles, strategies, and best practices, enabling them to create effective brand management plans that drive business growth and customer engagement. With the rise of digital marketing, the importance of brand management has never been more critical. Our course will equip you with the knowledge and skills to stay ahead of the competition and achieve your marketing goals.
Key characteristics of our ideal learners include: - Marketing professionals with at least 2 years of experience in brand management or related fields - A strong interest in marketing and branding - The ability to commit to online learning and complete coursework within a set timeframe

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