Postgraduate Programme in Digital Marketing Essentials for Small Businesses

Monday, 16 February 2026 03:17:46

International applicants and their qualifications are accepted

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Overview

Overview

Digital marketing

is a vital component for small businesses to thrive in today's digital landscape. This postgraduate programme in digital marketing essentials is designed specifically for entrepreneurs and business owners who want to enhance their online presence and drive sales.

By learning the fundamentals of digital marketing, participants will gain a deeper understanding of how to create and execute effective online marketing strategies, including social media marketing, email marketing, and search engine optimization (SEO).

Through a combination of lectures, workshops, and case studies, participants will develop the skills and knowledge needed to measure and analyze the success of their digital marketing efforts, making data-driven decisions to optimize their campaigns.

Our programme is perfect for those looking to upskill and reskill in digital marketing, and is ideal for those who want to take their business to the next level.

Don't miss out on this opportunity to transform your business with digital marketing. Explore our postgraduate programme in digital marketing essentials today and discover how you can drive growth and success in the digital age.

Digital Marketing Essentials is the perfect foundation for small businesses looking to boost their online presence. This postgraduate programme provides digital marketing skills and knowledge to help you create and execute effective marketing strategies. You'll learn about digital marketing fundamentals, including social media marketing, search engine optimization, and email marketing. With this course, you'll gain a competitive edge and enhance your career prospects in the industry. Our unique features include expert guest lectures, project-based learning, and a supportive community of like-minded entrepreneurs. Upon completion, you'll be equipped to drive business growth and succeed in the digital landscape.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Digital Marketing Fundamentals for Small Businesses
• Search Engine Optimization (SEO) Strategies
• Pay-Per-Click (PPC) Advertising for Small Businesses
• Social Media Marketing for Small Business Growth
• Email Marketing for Small Business Success
• Content Marketing for Small Business Visibility
• Data Analysis and Interpretation in Digital Marketing
• Measuring Return on Investment (ROI) in Digital Marketing
• Building a Strong Online Presence for Small Businesses
• Creating a Digital Marketing Budget for Small Businesses

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £200
2 months (Standard mode): £175

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Programme in Digital Marketing Essentials for Small Businesses

The Postgraduate Programme in Digital Marketing Essentials for Small Businesses is designed to equip entrepreneurs with the necessary skills to navigate the ever-evolving digital landscape.
This comprehensive course focuses on providing learners with a solid understanding of digital marketing principles, including search engine optimization, pay-per-click advertising, social media marketing, and email marketing.
Upon completion of the programme, learners can expect to gain the following learning outcomes:
- Develop a deep understanding of digital marketing strategies and tactics
- Learn how to create and implement effective digital marketing campaigns
- Acquire skills in data analysis and interpretation to measure campaign success
- Understand the importance of content creation and copywriting in digital marketing
- Develop a network of industry professionals and peers through online communities and networking events
The programme is designed to be completed within 6 months, with learners having the flexibility to study at their own pace.
The course is highly relevant to the current digital marketing landscape, with a focus on the latest trends and best practices.
Learners will gain access to industry-standard tools and software, including Google Analytics and AdWords, to apply their knowledge in real-world scenarios.
Upon completion of the programme, learners will be equipped with the skills and knowledge necessary to drive business growth and success in the digital age.
The programme is ideal for small business owners, marketing managers, and entrepreneurs looking to upskill and reskill in digital marketing.
By the end of the programme, learners will have a solid understanding of digital marketing essentials and be able to apply their knowledge to drive business success.

Why this course?

Postgraduate Programme in Digital Marketing Essentials is highly significant for small businesses in today's market, where digital marketing plays a crucial role in reaching and engaging with target audiences. According to a survey by the Centre for Retail Research, 75% of UK consumers use digital channels to research products before making a purchase, highlighting the importance of having a solid online presence.
Channel Usage Rate (%)
Search Engines 71.4
Social Media 63.2
Email Marketing 55.6
Content Marketing 51.4

Who should enrol in Postgraduate Programme in Digital Marketing Essentials for Small Businesses?

Digital Marketing Essentials is ideal for small business owners and managers in the UK who want to boost their online presence and drive sales.
Key characteristics of our target audience include: - Small business owners with 1-10 employees, operating in various industries such as retail, services, and hospitality.
- Those with limited experience in digital marketing, seeking to upskill and reskill. - Individuals who have already invested in digital marketing training but require a refresher or advanced knowledge.
- UK-based small businesses, with a focus on those in London, Manchester, and other major cities. - Those who have a basic understanding of digital marketing concepts, such as SEO, social media, and email marketing.
- Our target audience is eager to learn and apply digital marketing strategies to improve their online visibility, increase website traffic, and drive sales. - They are looking for a comprehensive and engaging programme that provides practical skills and knowledge to help them succeed in the digital marketing landscape.

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