Postgraduate Programme in Digital Marketing Business Principles

Thursday, 18 September 2025 06:46:51

International applicants and their qualifications are accepted

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Overview

Overview

Digital Marketing

is a rapidly evolving field that requires a deep understanding of business principles and strategies. This postgraduate programme is designed for professionals who want to enhance their skills in digital marketing and stay ahead of the curve.

Developing a strong foundation in digital marketing business principles is essential for success in this field. The programme covers topics such as market research, brand management, and campaign analysis, providing learners with a comprehensive understanding of how to drive business growth through digital channels.

Through a combination of lectures, workshops, and case studies, learners will gain practical experience in creating and implementing effective digital marketing strategies. The programme is ideal for those who want to transition into a career in digital marketing or take their existing skills to the next level.

By the end of the programme, learners will have a solid understanding of how to apply digital marketing business principles to drive business success. They will be equipped with the skills and knowledge needed to stay ahead of the competition and achieve their career goals.

So why wait? Explore our postgraduate programme in digital marketing business principles today and take the first step towards a successful career in this exciting field.

Digital Marketing Business Principles is the foundation of a successful online strategy. This postgraduate programme equips you with the skills to navigate the ever-evolving digital landscape, leveraging data-driven insights to drive business growth. By mastering key concepts such as SEO, social media marketing, and content creation, you'll be well-positioned to excel in a rapidly changing industry. With a strong focus on practical application, you'll gain hands-on experience in campaign analysis, team management, and industry trends. Upon completion, you'll enjoy career prospects in top-tier companies, with median salaries exceeding £50,000.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Digital Marketing Business Principles • Digital Marketing Strategy Development • Search Engine Optimization (SEO) Fundamentals • Pay-Per-Click (PPC) Advertising Principles • Social Media Marketing Business Models • Content Marketing Strategy and Planning • Data-Driven Decision Making in Digital Marketing • Measuring and Evaluating Digital Marketing Campaigns • Email Marketing Automation and Personalization • Mobile Marketing and Emerging Channels

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £200
2 months (Standard mode): £175

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

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Career path

Key facts about Postgraduate Programme in Digital Marketing Business Principles

The Postgraduate Programme in Digital Marketing Business Principles is designed to equip students with the knowledge and skills required to succeed in the digital marketing industry.
This programme focuses on teaching students the business principles of digital marketing, including market research, target audience analysis, and campaign measurement.
Upon completion of the programme, students will be able to apply digital marketing strategies to drive business growth and revenue.
The programme is typically completed over one year, with students attending classes on campus or online.
Industry relevance is a key aspect of this programme, as it provides students with the skills and knowledge required to succeed in the digital marketing industry.
The programme is designed to be flexible, allowing students to choose from a range of specializations, including digital marketing, e-commerce, and data analytics.
Graduates of this programme can expect to secure high-paying jobs in digital marketing, with median salaries ranging from $60,000 to over $100,000 per year.
The programme is taught by experienced industry professionals, providing students with a unique opportunity to learn from the best in the field.
Throughout the programme, students will have access to state-of-the-art facilities and equipment, including digital marketing software and tools.
The Postgraduate Programme in Digital Marketing Business Principles is ideal for individuals looking to transition into a career in digital marketing or advance their existing career.
By combining theoretical knowledge with practical skills, this programme provides students with a comprehensive education in digital marketing business principles.
Graduates of this programme will be equipped to drive business growth and revenue through effective digital marketing strategies.
The programme is accredited by a recognized accrediting agency, ensuring that students receive a high-quality education that meets industry standards.

Why this course?

Postgraduate Programme in Digital Marketing Business Principles is highly significant in today's market, where digital marketing has become an essential tool for businesses to reach their target audience effectively. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK consider digital marketing to be a key part of their overall marketing strategy.
Year Digital Marketing Spend as a Percentage of Total Marketing Spend
2015 34%
2016 37%
2017 40%
2018 42%
2019 45%

Who should enrol in Postgraduate Programme in Digital Marketing Business Principles?

Digital Marketing Business Principles is ideal for ambitious professionals seeking to upskill in the UK's thriving digital landscape.
Key characteristics of our target audience include: - Currently employed in a marketing or related role, with at least 2 years of experience.
- Possess a strong understanding of digital marketing fundamentals, including SEO, social media, and email marketing. - Demonstrate a desire to transition into a leadership or management role, or to start their own digital marketing business.
- In the UK, this demographic is estimated to be around 15,000 professionals, with a growth rate of 10% per annum. - Our programme is designed to equip them with the necessary skills and knowledge to succeed in the digital marketing industry.

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