The Extended Undergraduate Programme in Sports Management is designed to address the growing demand for skilled professionals in the rapidly expanding field of sports business. The global sports market continues to see significant growth, with an increasing number of organisations looking for individuals who can manage sports-related activities effectively. According to a report by Deloitte Insights, the UK sports industry alone saw a 5% increase in revenue from 2019 to 2020.
This programme equips learners with the practical and theoretical knowledge needed to excel in this competitive field. The curriculum is designed to help students understand the intricacies of managing sports events, financial planning, and marketing campaigns specific to the industry.
Growth in UK Sports Management Learners
Illustrative UK estimates for this subject — not official enrolment
| Year | Estimated UK learners |
|---|
| 2026 | 120,000 |
| 2027 | 140,000 |