The Extended Postgraduate Programme in Digital Marketing Business Principles is a comprehensive course designed for digital marketing professionals and business leaders aiming to master the fundamentals of digital marketing. This programme equips learners with an understanding of digital marketing strategy, planning, and execution, providing them with practical insights into data-driven decision making and market trend analysis. The curriculum includes expert guest lectures, real-world case studies, and hands-on projects that ensure learners are well-prepared for a variety of roles in the digital marketing industry.
Estimated Demand for Digital Marketing Professionals
Estimated UK learners — Illustrative UK estimates — not official enrolment
Content updated: 14 August 2026
Learners will be able to develop effective digital marketing strategies that align with business goals.
They can create and execute targeted online campaigns that drive user engagement and conversion.
Analyze data to make informed decisions about budget allocation and resource deployment for marketing activities.
Understand the impact of emerging trends in technology on digital marketing practices.
Optimize website content and SEO to improve organic search rankings and visibility.