The Extended Undergraduate Programme in Social Media for Business Use is designed to equip learners with comprehensive knowledge and practical skills necessary to leverage social media platforms effectively in today’s digital age. The programme focuses on strategic planning, content creation, engagement tactics, and data-driven analytics to help businesses thrive in the competitive online marketplace.
Estimated Demand for Social Media Courses
Estimated UK learners — Illustrative UK estimates — not official enrolment
Content updated: 15 August 2026
Learners will be able to develop and implement social media marketing strategies that drive engagement and revenue growth.
They will learn how to use various social media tools to build a personal brand and establish credibility in the industry.
The programme provides insights into measuring campaign success through analytics and data-driven decision-making.
Upon completion, learners can confidently pursue roles such as digital marketer or social media manager.
Students gain expertise in creating compelling content that resonates with target audiences.