The Undergraduate Programme in Understanding a Digital Business Model provides a comprehensive exploration of how technology is reshaping modern commerce. This programme equips learners with insights into the strengths, weaknesses, and opportunities inherent in digital business models. Through interactive lectures, case studies, and project-based learning, students will gain hands-on experience in analysing and developing effective digital strategies.
The demand for individuals who understand digital business models is growing rapidly, as businesses across various sectors increasingly rely on technology to drive innovation and growth. According to market analysts, the number of UK learners interested in this subject is expected to rise from 120,000 in 2026 to 140,000 by 2027, reflecting a growing need for digital literacy among professionals.
Estimated UK learners
Estimated UK learners — Illustrative UK estimates — not official enrolment
Content updated: 20 August 2026
Upon completion of this programme, learners will be able to:
- Analyse the strengths and weaknesses of digital business models.
- Develop innovative business strategies for the digital economy.
- Understand the impact of technology on modern commerce.
- Evaluate opportunities in digital marketing and e-commerce.
- Engage with industry experts and apply practical insights.