The Extended Undergraduate Certificate in Marketing in Business is designed for individuals with an undergraduate degree who wish to specialise in marketing. This course provides a comprehensive understanding of the latest marketing principles, strategies, and techniques necessary for driving business success. Students will learn about market research, brand management, digital marketing, and more through engaging lectures, workshops, and projects.
Estimated demand for marketing qualifications in the UK
Estimated UK learners — Illustrative UK estimates — not official enrolment
Content updated: 16 August 2026
Upon completion of this certificate course, students will be able to:
Apply advanced marketing principles and strategies in real-world business contexts.
Conduct effective market research to inform strategic decisions.
Develop and implement comprehensive brand management plans.
Utilise digital marketing techniques to reach target audiences effectively.
Evaluate the impact of marketing campaigns on business objectives.