Professional Certificate in Customer Relationship Management (CRM) Basics

Professional Certificate in Customer Relationship Management (CRM) Basics

Thursday, 10 September 2026 15:31:23

International applicants and their qualifications are accepted

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Quick answer

This course covers the essentials of Customer Relationship Management (CRM) basics for professionals looking to enhance their customer engagement skills. Delivered 100% online by LSIB, it takes just one month in fast-track mode and equips you with practical tools to boost client relationships and sales effectiveness immediately.

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Overview

Overview

The Professional Certificate in Customer Relationship Management (CRM) Basics is designed to provide students with a comprehensive understanding of CRM fundamentals. This course equips professionals with essential skills to manage customer interactions effectively using CRM software tools and techniques. You'll learn how to analyze customer data, develop targeted marketing strategies, and improve overall customer satisfaction.

Estimated Demand for CRM Basics Courses
Estimated UK learners — Illustrative UK estimates — not official enrolment

Content updated: 27 August 2026

By completing the Professional Certificate in CRM Basics, you will gain a competitive edge in the job market. You'll learn how to use CRM software to analyze sales data and develop effective customer engagement strategies. This course covers key areas such as lead management, customer segmentation, and sales pipeline analysis.

Learners will be able to:
Improve customer satisfaction and retention through targeted interactions
Analyze sales trends and patterns using CRM tools
Develop strategic marketing campaigns for better client acquisition
Enhance project management skills in a digital environment
Optimize sales performance with data-driven insights

Entry requirements

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

  • Customer Relationship Management (CRM) Basics
  • Understanding the Importance of CRM in Business
  • Defining Key CRM Concepts: Sales, Marketing, and Service
  • CRM Software and Tools: Overview and Selection
  • Data Management and Integration in CRM Systems
  • Contact and Account Management in CRM
  • Sales Force Automation and Performance Management
  • Marketing Automation and Lead Management
  • Customer Service and Support in CRM
  • Measuring CRM Success: Key Performance Indicators (KPIs)

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:

1 month (Fast-track mode): £140
2 months (Standard mode): £90

1 month (Fast-track mode) - £140

2 months (Standard mode) - £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

The Professional Certificate in CRM Basics opens up numerous career opportunities within the sales and marketing sectors. Graduates will be well-equipped to take on roles such as Sales Manager, Marketing Coordinator, or Customer Success Specialist.

Businesses increasingly rely on CRM systems to enhance customer interactions and drive business growth. By mastering the fundamentals of CRM management, you'll be able to excel in various industries including finance, retail, technology, and healthcare.

CRM Role Share
Industry share (%)

Key facts about Professional Certificate in Customer Relationship Management (CRM) Basics

The Professional Certificate in Customer Relationship Management (CRM) Basics is a short course offered by the London School of International Business. The programme consists of one module and can be completed in either a fast-track mode over 1 month or a standard mode over 2 months.

This diploma-based course costs £140 for fast-track mode and £90 for standard mode study options. Learners benefit from flexible online learning, making it ideal for those with busy schedules or career aspirations in sales, marketing, and customer service.

Why this course?

In today’s competitive business environment, mastering the basics of Customer Relationship Management (CRM) is essential for success. The Chartered Institute of Marketing reports that over 85% of UK businesses use CRM software to manage customer interactions effectively (Source: CIM, 2020). This statistic highlights the growing demand for professionals who can leverage CRM tools to improve sales and marketing strategies.

Estimated Demand for CRM Basics Courses
Illustrative UK estimates for this subject — not official enrolment
YearEstimated UK learners
2026120,000
2027140,000

Who should enrol in Professional Certificate in Customer Relationship Management (CRM) Basics?

The Professional Certificate in Customer Relationship Management (CRM) Basics is tailored for professionals looking to enhance their skills and knowledge in sales, marketing, and customer service. This course is ideal for those who want to improve their ability to manage customer interactions using CRM software tools.

  • Sales representatives seeking career advancement
  • Marketing coordinators aiming to expand their skill set
  • Customer support specialists wanting to develop new strategies
  • Entrepreneurs looking to optimize business operations
  • Individuals interested in a comprehensive understanding of CRM fundamentals

Insights

Read important articles written by our experts

◎ Professional Certificate in Customer Relationship Management (CRM) Basics: Maximizing Customer Lifetime Value

◎ Professional Certificate in Customer Relationship Management (CRM) Basics: Implementing CRM Strategies in Your Business

◎ Professional Certificate in Customer Relationship Management (CRM) Basics: Enhancing Customer Satisfaction through CRM Systems

◎ Professional Certificate in Customer Relationship Management (CRM) Basics: Building Strong Customer Relationships

◎ Professional Certificate in Customer Relationship Management (CRM) Basics: Understanding Customer Data Analysis

Ready to advance your career? Join thousands of learners on Professional Certificate in Customer Relationship Management (CRM) Basics. Enrol today and take the next step.
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