The Extended Undergraduate Programme in Digital Marketing Essentials for Small Businesses is tailored for ambitious entrepreneurs and small business owners looking to master digital marketing principles. This programme equips learners with the skills necessary to create and implement effective digital strategies, encompassing SEO, social media management, PPC advertising, and data analysis techniques.
This course provides a robust foundation in modern digital marketing, enabling participants to enhance their online presence, engage with customers effectively, and drive sales growth through strategic digital campaigns. The programme is particularly valuable given the increasing importance of digital channels for consumer engagement and market penetration.
Estimated Learner Demand
Estimated UK learners — Illustrative UK estimates — not official enrolment
Content updated: 16 August 2026
Master the fundamentals of digital marketing with our Extended Undergraduate Programme. By the end of this course, you will be able to:
- Develop and implement effective SEO strategies for small businesses.
- Create engaging content and manage social media campaigns.
- Utilise PPC advertising techniques to increase online visibility.
- Analyse data to optimise marketing performance.
- Craft comprehensive digital marketing plans aligned with business goals.