MBA with Professional Certificate in Segmentation Techniques for Marketing

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MBA with Professional Certificate in Segmentation Techniques for Marketing

Overview

Segmentation Techniques for Marketing

Master the art of dividing your target audience into distinct groups to tailor your marketing strategies and maximize results.

With the Segmentation Techniques for Marketing MBA with Professional Certificate, you'll learn how to identify, analyze, and target specific customer segments using data-driven approaches.

Develop a deep understanding of market research, customer profiling, and segmentation methodologies to create effective marketing campaigns.

Gain practical skills in data analysis, market segmentation, and competitive analysis to drive business growth and revenue.

Learn from industry experts and apply your knowledge to real-world marketing challenges.

Take the first step towards becoming a marketing expert and explore this program further to discover how segmentation techniques can transform your marketing strategy.

Segmentation techniques are a crucial aspect of marketing, and this MBA with Professional Certificate in Segmentation Techniques for Marketing will equip you with the skills to master them. By learning from industry experts, you'll gain a deep understanding of market research, customer profiling, and data analysis. This course offers key benefits such as enhanced career prospects, improved marketing strategies, and increased revenue growth. You'll also have the opportunity to segment your target audience with precision, allowing you to tailor your marketing efforts to their unique needs. With a strong foundation in segmentation, you'll be well-equipped to succeed in the marketing world. (5)

Entry requirements

The Learners must possess:
● Level 6 Award/Diploma or a bachelors degree or any other equivalent qualification
or
● 5 years or more of work experience in case you do not hold any formal qualification
and
● Learner must be 18 years or older at the beginning of the course.


International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

•
Market Research Methods
•
Customer Segmentation Techniques
•
Demographic Analysis
•
Psychographic Analysis
•
Geographic Segmentation
•
Factual Segmentation
•
Behavioral Segmentation
•
Firmographic Segmentation
•
Market Basket Analysis
•
Clustering Analysis

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

12 Months: GBP £7700
18 Months: GBP £6700
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

12 Months - GBP £7700

● Payment option (a) - GBP £770 x 10 monthly instalments
● Payment option (b) - GBP £2566 x 3 quarterly instalments
● Payment option (c) - GBP £3850 x 2 half yearly instalments
● Payment option (d) - GBP £7315 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)

18 Months - GBP £6700

● Payment option (a) - GBP £478 x 14 monthly instalments
● Payment option (b) - GBP £1340 x 5 quarterly instalments
● Payment option (c) - GBP £2233 x 3 half yearly instalments
● Payment option (d) - GBP £6365 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)

40% Cheaper

Our course fee is upto 40% cheaper than most universities and colleges.

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Accreditation

 Stage 1 (Delivered by LSIB):
The programme involves delivery through on-line Learning Management System (LMS). This stage leads to award of Level 7 Diploma in Strategic Management and Leadership. Credits earned at this stage - 120 credits (60 ECTS).

Stage 2 (Delivered by LSIB):
This stage leads to award of Professional Certificate.

Stage 3 (Delivered by the University / awarding body)
On completion of the diploma programme you progress / Top up with Degree through a UK University for progression to the MBA degree. The stage 3 is delivered via distance learning by faculties from the University / awarding body. Credits earned at this stage - 60 credits (30 ECTS).

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about MBA with Professional Certificate in Segmentation Techniques for Marketing

The MBA with Professional Certificate in Segmentation Techniques for Marketing is a specialized program designed to equip students with the skills and knowledge required to effectively segment target markets and develop tailored marketing strategies.
This program is typically offered by top business schools and institutions, and its learning outcomes focus on providing students with a comprehensive understanding of market segmentation, targeting, and positioning (STP) principles, as well as the ability to analyze customer data and develop effective marketing strategies.
The duration of the program varies depending on the institution and the format of study, but it is usually a part-time or online program that can be completed in 6-12 months. This allows working professionals to balance their studies with their existing careers and gain the skills and knowledge required to advance their careers in marketing.
The industry relevance of the MBA with Professional Certificate in Segmentation Techniques for Marketing is high, as companies are increasingly looking for professionals who can effectively segment their target markets and develop tailored marketing strategies. This program is particularly relevant for marketing professionals, business analysts, and market researchers who want to gain a deeper understanding of market segmentation and its application in marketing.
Upon completion of the program, students can expect to gain a range of skills and knowledge, including the ability to analyze customer data, develop effective marketing strategies, and evaluate the effectiveness of marketing campaigns. These skills are highly valued by employers and can lead to career advancement opportunities in marketing and related fields.
The program is also designed to be flexible and accessible, with online and part-time study options available to accommodate the needs of working professionals. This flexibility allows students to balance their studies with their existing careers and gain the skills and knowledge required to advance their careers in marketing.
Overall, the MBA with Professional Certificate in Segmentation Techniques for Marketing is a highly relevant and valuable program that can provide students with the skills and knowledge required to succeed in marketing and related fields.

Why this course?

Segmentation Techniques in Marketing hold significant importance in today's market, with the UK being no exception. According to a report by the Centre for Retail Research, the UK retail industry is expected to reach £3.9 trillion by 2025, with marketing playing a crucial role in driving sales and customer engagement. | Year | UK Retail Sales (bn GBP) | | --- | --- | | 2015 | 2.9 | | 2016 | 3.1 | | 2017 | 3.3 | | 2018 | 3.5 | | 2019 | 3.7 | | 2020 | 3.9 |

Who should enrol in MBA with Professional Certificate in Segmentation Techniques for Marketing?

Segmentation Techniques for Marketing Ideal Audience
Professionals seeking to enhance their marketing skills Marketing managers, business analysts, and data analysts in the UK, with a focus on those working in the finance, retail, and consumer goods sectors, are likely to benefit from this course. According to a report by the Chartered Institute of Marketing, 75% of UK businesses believe that data-driven marketing is crucial to their success, making this course highly relevant.
Individuals looking to transition into marketing roles Those with a non-marketing background, such as finance or sales, who want to leverage their existing skills to enter the marketing field, are also well-suited for this course. In the UK, the number of marketing professionals is expected to grow by 10% by 2025, according to the Office for National Statistics.
Business owners and entrepreneurs Small business owners and entrepreneurs in the UK, particularly those in the retail and consumer goods sectors, can benefit from this course by gaining a deeper understanding of segmentation techniques and how to apply them to drive business growth. A survey by the British Chamber of Commerce found that 60% of small businesses in the UK believe that marketing is a key factor in their success.