MBA with Professional Certificate in Marketing Performance Metrics

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International Students can apply

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MBA with Professional Certificate in Marketing Performance Metrics

Overview

Marketing Performance Metrics

Unlock the power of data-driven decision making with our MBA with Professional Certificate in Marketing Performance Metrics.

Designed for marketing professionals, this program equips you with the skills to measure, analyze, and optimize marketing performance.

Gain a deep understanding of key metrics, such as ROI, customer lifetime value, and return on ad spend.

Learn to apply data analytics tools, like Google Analytics and Excel, to drive business growth and competitiveness.

Develop a strategic mindset to stay ahead in the ever-evolving marketing landscape.

Take the first step towards becoming a marketing performance expert.

Explore our program today and discover how to drive business success with data-driven marketing.

MBA with Professional Certificate in Marketing Performance Metrics is an ideal program for aspiring business leaders seeking to drive data-driven decision making in marketing. This comprehensive course equips students with the skills to analyze and interpret complex marketing metrics, performance metrics, and develop strategic plans to optimize marketing campaigns. With a strong focus on marketing performance metrics, students learn to measure and evaluate marketing effectiveness, identify areas for improvement, and create data-driven recommendations. Upon completion, graduates can expect career prospects in marketing management, business analysis, and data science, with a competitive edge in the job market. (11)

Entry requirements

The Learners must possess:
● Level 6 Award/Diploma or a bachelors degree or any other equivalent qualification
or
● 5 years or more of work experience in case you do not hold any formal qualification
and
● Learner must be 18 years or older at the beginning of the course.


International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

•
• Marketing Performance Metrics: Defining Key Performance Indicators (KPIs)
•
• Data-Driven Decision Making: Using Metrics to Inform Marketing Strategy
•
• Web Analytics: Measuring Online Performance with Google Analytics
•
• Social Media Metrics: Understanding Engagement and Conversion
•
• Customer Lifetime Value (CLV) Analysis: Measuring Marketing ROI
•
• Return on Ad Spend (ROAS): Evaluating Marketing Campaign Effectiveness
•
• Conversion Rate Optimization (CRO): Improving Website Performance
•
• Marketing Mix Modeling: Analyzing the Impact of Marketing Channels
•
• Attribution Modeling: Assigning Credit to Marketing Channels
•
• Predictive Analytics: Using Machine Learning to Forecast Marketing Performance

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

12 Months: GBP £7700
18 Months: GBP £6700
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

12 Months - GBP £7700

● Payment option (a) - GBP £770 x 10 monthly instalments
● Payment option (b) - GBP £2566 x 3 quarterly instalments
● Payment option (c) - GBP £3850 x 2 half yearly instalments
● Payment option (d) - GBP £7315 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)

18 Months - GBP £6700

● Payment option (a) - GBP £478 x 14 monthly instalments
● Payment option (b) - GBP £1340 x 5 quarterly instalments
● Payment option (c) - GBP £2233 x 3 half yearly instalments
● Payment option (d) - GBP £6365 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)

40% Cheaper

Our course fee is upto 40% cheaper than most universities and colleges.

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Accreditation

 Stage 1 (Delivered by LSIB):
The programme involves delivery through on-line Learning Management System (LMS). This stage leads to award of Level 7 Diploma in Strategic Management and Leadership. Credits earned at this stage - 120 credits (60 ECTS).

Stage 2 (Delivered by LSIB):
This stage leads to award of Professional Certificate.

Stage 3 (Delivered by the University / awarding body)
On completion of the diploma programme you progress / Top up with Degree through a UK University for progression to the MBA degree. The stage 3 is delivered via distance learning by faculties from the University / awarding body. Credits earned at this stage - 60 credits (30 ECTS).

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about MBA with Professional Certificate in Marketing Performance Metrics

The MBA with Professional Certificate in Marketing Performance Metrics is a comprehensive program designed to equip students with the necessary skills to measure and analyze marketing performance in today's data-driven business landscape.
This program is ideal for marketing professionals who want to enhance their skills in marketing performance metrics, data analysis, and strategic decision-making.
Upon completion of the program, students can expect to gain a deeper understanding of marketing performance metrics, including key performance indicators (KPIs), return on investment (ROI), and customer lifetime value (CLV).
The program's learning outcomes include the ability to analyze and interpret marketing data, develop and implement data-driven marketing strategies, and communicate marketing performance metrics effectively to stakeholders.
The duration of the program is typically 6-12 months, depending on the institution and the student's prior experience and education.
The program is highly relevant to the marketing industry, as companies are increasingly relying on data-driven decision-making to drive business growth and competitiveness.
The skills and knowledge gained through this program can be applied in various industries, including retail, finance, healthcare, and technology, making it a valuable asset for marketing professionals looking to advance their careers.
The program's focus on marketing performance metrics and data analysis makes it an attractive option for students who want to pursue a career in marketing analytics or business intelligence.
Overall, the MBA with Professional Certificate in Marketing Performance Metrics is a valuable investment for marketing professionals who want to stay ahead of the curve in today's fast-paced and data-driven business landscape.

Why this course?

The significance of an MBA with a Professional Certificate in Marketing Performance Metrics cannot be overstated in today's market. According to a recent survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK believe that data-driven decision-making is crucial for business success. This is reflected in the growing demand for professionals with expertise in marketing performance metrics.
UK Marketing Professionals Employment Rate Average Salary
CIM Members 67% £43,000
Non-CIM Members 45% £35,000

Who should enrol in MBA with Professional Certificate in Marketing Performance Metrics?

Ideal Audience for MBA with Professional Certificate in Marketing Performance Metrics Marketing professionals seeking to upskill and reskill in the UK are the primary target audience for this program.
Key Characteristics: Professionals with 2-10 years of experience in marketing, looking to enhance their skills in data analysis, digital marketing, and performance metrics, with a focus on the UK market.
Industry Focus: The program is designed for marketing professionals working in various industries, including finance, retail, and technology, with a focus on the UK's growing digital economy.
Career Goals: Graduates of the program aim to secure senior marketing roles, such as marketing manager or director, with a focus on driving business growth through data-driven decision making and performance metrics.
UK-Specific Statistics: The UK's marketing industry is projected to grow by 4.5% annually, with a focus on digital marketing and data analysis, making this program an ideal choice for professionals looking to stay ahead of the curve.