MBA with Professional Certificate in Market Segmentation Strategies

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MBA with Professional Certificate in Market Segmentation Strategies

Overview

Market Segmentation Strategies


Develop a deeper understanding of market segmentation and its role in driving business success with our MBA with Professional Certificate in Market Segmentation Strategies.


This program is designed for professionals seeking to enhance their skills in market analysis, customer targeting, and competitive positioning.


Some of the key topics covered in this program include:

Market research methods, customer profiling, segmentation strategies, and competitive analysis.


Learn how to apply market segmentation techniques to drive business growth, improve customer engagement, and increase market share.


Gain a competitive edge in the market with our MBA with Professional Certificate in Market Segmentation Strategies.


Explore this program further and discover how to unlock the full potential of market segmentation for your business.

Market Segmentation Strategies is a comprehensive MBA program that equips you with the skills to identify and target specific customer groups, driving business growth and success. By mastering market segmentation strategies, you'll gain a competitive edge in the industry. This program offers key benefits such as enhanced analytical skills, improved decision-making, and increased career prospects. You'll learn from industry experts and gain hands-on experience in market research, customer analysis, and segmentation techniques. With a professional certificate in hand, you'll be well-equipped to take on leadership roles in marketing, sales, and business development. (62)

Entry requirements

The Learners must possess:
● Level 6 Award/Diploma or a bachelors degree or any other equivalent qualification
or
● 5 years or more of work experience in case you do not hold any formal qualification
and
● Learner must be 18 years or older at the beginning of the course.


International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

•
Market Segmentation Strategies: Definition and Importance •
Identifying Target Market Segments: Demographics, Psychographics, and Behavioral Characteristics •
Market Segmentation Techniques: Clustering, Segmenting, and Targeting •
Market Segmentation Strategies: Penetration, Concentration, and Market Sharing •
Market Segmentation Strategies: Differentiation, Branding, and Positioning •
Market Segmentation Strategies: Pricing Strategies and Revenue Management •
Market Segmentation Strategies: Product and Service Development •
Market Segmentation Strategies: Global Market Segmentation and Multinational Enterprises •
Market Segmentation Strategies: Market Research and Analysis Techniques •
Market Segmentation Strategies: Case Studies and Real-World Applications

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

12 Months: GBP £7700
18 Months: GBP £6700
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

12 Months - GBP £7700

● Payment option (a) - GBP £770 x 10 monthly instalments
● Payment option (b) - GBP £2566 x 3 quarterly instalments
● Payment option (c) - GBP £3850 x 2 half yearly instalments
● Payment option (d) - GBP £7315 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)

18 Months - GBP £6700

● Payment option (a) - GBP £478 x 14 monthly instalments
● Payment option (b) - GBP £1340 x 5 quarterly instalments
● Payment option (c) - GBP £2233 x 3 half yearly instalments
● Payment option (d) - GBP £6365 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)

40% Cheaper

Our course fee is upto 40% cheaper than most universities and colleges.

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Accreditation

 Stage 1 (Delivered by LSIB):
The programme involves delivery through on-line Learning Management System (LMS). This stage leads to award of Level 7 Diploma in Strategic Management and Leadership. Credits earned at this stage - 120 credits (60 ECTS).

Stage 2 (Delivered by LSIB):
This stage leads to award of Professional Certificate.

Stage 3 (Delivered by the University / awarding body)
On completion of the diploma programme you progress / Top up with Degree through a UK University for progression to the MBA degree. The stage 3 is delivered via distance learning by faculties from the University / awarding body. Credits earned at this stage - 60 credits (30 ECTS).

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about MBA with Professional Certificate in Market Segmentation Strategies

The MBA with Professional Certificate in Market Segmentation Strategies is a comprehensive program designed to equip students with the knowledge and skills required to effectively identify and target specific market segments.
This program is ideal for individuals looking to enhance their understanding of market segmentation strategies and their application in real-world business scenarios.
Upon completion of the program, students can expect to gain a deeper understanding of market research, customer analysis, and competitive analysis, as well as the ability to develop and implement effective market segmentation strategies.
The program's learning outcomes include the ability to analyze market data, identify market trends, and develop targeted marketing campaigns that cater to specific customer segments.
The duration of the program is typically 6-12 months, depending on the institution and the student's prior experience and qualifications.
Industry relevance is a key aspect of this program, as market segmentation strategies are essential for businesses looking to increase their market share and revenue.
The program's curriculum is designed to provide students with a solid understanding of market segmentation strategies, including demographic, psychographic, and behavioral segmentation.
The program is also relevant to professionals working in marketing, sales, and business development, as it provides them with the skills and knowledge required to develop and implement effective market segmentation strategies.
Overall, the MBA with Professional Certificate in Market Segmentation Strategies is a valuable program for individuals looking to enhance their understanding of market segmentation strategies and their application in real-world business scenarios.

Why this course?

Market Segmentation Strategies are crucial in today's market, with the UK market being no exception. According to a report by the Centre for Retail Research, the UK retail market is expected to reach £1.1 trillion by 2025, with market segmentation playing a vital role in this growth.
Market Segmentation Strategy UK Market Share (%)
Demographic Segmentation 25%
Geographic Segmentation 20%
Psychographic Segmentation 15%
Behavioral Segmentation 10%
Firmographic Segmentation 30%

Who should enrol in MBA with Professional Certificate in Market Segmentation Strategies?

Market Segmentation Strategies Ideal Audience
Professionals seeking to enhance their skills in market analysis and customer targeting Individuals with a bachelor's degree in business, marketing, or a related field, preferably with 2-5 years of work experience in the UK, where 1 in 5 businesses fail within their first five years (Source: Federation of Small Businesses)
Entrepreneurs and small business owners looking to differentiate their products or services Those with a keen interest in market research and customer insights, particularly in the UK, where 75% of businesses believe that market research is crucial to their success (Source: Chartered Institute of Marketing)
Marketing professionals seeking to upskill in data-driven market segmentation Individuals with a solid understanding of marketing principles and a desire to stay ahead of the curve in the UK, where the average marketing budget is £3.5 million (Source: Institute of Marketing)