MBA with Professional Certificate in Market Segmentation Psychology

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MBA with Professional Certificate in Market Segmentation Psychology

Overview

Market Segmentation Psychology

is a specialized field that combines psychology and marketing to understand consumer behavior. This unique blend of disciplines helps businesses develop targeted strategies to reach their ideal customers. By analyzing consumer motivations, attitudes, and preferences, organizations can create effective market segmentation strategies that drive sales and revenue growth.

Our MBA with Professional Certificate in Market Segmentation Psychology program is designed for marketing professionals and business leaders who want to gain a deeper understanding of consumer behavior and develop data-driven strategies to drive business success.

Through a combination of coursework, case studies, and practical exercises, learners will develop the skills and knowledge needed to analyze consumer data, identify market trends, and create targeted marketing campaigns that resonate with their target audience.

By the end of the program, learners will be equipped with the expertise to apply market segmentation psychology principles to drive business growth and stay ahead of the competition.

Join our MBA with Professional Certificate in Market Segmentation Psychology program and take the first step towards unlocking the secrets of consumer behavior. Explore our program today and discover how you can use market segmentation psychology to drive business success.

Market Segmentation Psychology is a game-changing MBA program that unlocks the secrets of consumer behavior, empowering you to make data-driven decisions and drive business growth. By combining market segmentation with psychology, you'll gain a deep understanding of how people think, feel, and behave, allowing you to tailor your marketing strategies to specific audience segments. With this unique MBA with Professional Certificate, you'll enjoy enhanced career prospects in industries such as marketing, finance, and management consulting. Our expert faculty will guide you through interactive modules, case studies, and group projects, providing a comprehensive education in market segmentation psychology. (5)

Entry requirements

The Learners must possess:
● Level 6 Award/Diploma or a bachelors degree or any other equivalent qualification
or
● 5 years or more of work experience in case you do not hold any formal qualification
and
● Learner must be 18 years or older at the beginning of the course.


International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

•
• Consumer Behavior and Decision Making •
• Market Research Methods and Tools •
• Understanding Consumer Psychology •
• Segmentation Techniques and Strategies •
• Target Market Identification and Analysis •
• Market Segmentation Models and Frameworks •
• Demographic and Psychographic Segmentation •
• Behavioral and Attitudinal Segmentation •
• Market Segmentation and Competitive Advantage •
• Measuring Market Segmentation Effectiveness

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

12 Months: GBP £7700
18 Months: GBP £6700
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

12 Months - GBP £7700

● Payment option (a) - GBP £770 x 10 monthly instalments
● Payment option (b) - GBP £2566 x 3 quarterly instalments
● Payment option (c) - GBP £3850 x 2 half yearly instalments
● Payment option (d) - GBP £7315 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)

18 Months - GBP £6700

● Payment option (a) - GBP £478 x 14 monthly instalments
● Payment option (b) - GBP £1340 x 5 quarterly instalments
● Payment option (c) - GBP £2233 x 3 half yearly instalments
● Payment option (d) - GBP £6365 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)

40% Cheaper

Our course fee is upto 40% cheaper than most universities and colleges.

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Accreditation

 Stage 1 (Delivered by LSIB):
The programme involves delivery through on-line Learning Management System (LMS). This stage leads to award of Level 7 Diploma in Strategic Management and Leadership. Credits earned at this stage - 120 credits (60 ECTS).

Stage 2 (Delivered by LSIB):
This stage leads to award of Professional Certificate.

Stage 3 (Delivered by the University / awarding body)
On completion of the diploma programme you progress / Top up with Degree through a UK University for progression to the MBA degree. The stage 3 is delivered via distance learning by faculties from the University / awarding body. Credits earned at this stage - 60 credits (30 ECTS).

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about MBA with Professional Certificate in Market Segmentation Psychology

The MBA with Professional Certificate in Market Segmentation Psychology is a unique and specialized program that combines the rigors of an MBA with the insights of market segmentation psychology. This program is designed to equip students with the knowledge and skills necessary to analyze consumer behavior and develop effective marketing strategies that resonate with target audiences. Through this program, students will learn about the psychological factors that influence consumer decision-making, including cognitive biases, emotional triggers, and social influences. They will also study the latest research in market segmentation, including demographic, psychographic, and behavioral segmentation. By the end of the program, students will be able to apply their knowledge to develop targeted marketing campaigns that drive business results. The duration of the MBA with Professional Certificate in Market Segmentation Psychology is typically 12-18 months, depending on the institution and the student's prior experience. The program is designed to be flexible and can be completed on a part-time or full-time basis. Students will have the opportunity to specialize in market segmentation psychology and develop a deep understanding of the subject matter. The industry relevance of this program is high, as market segmentation psychology is a critical component of modern marketing strategy. Companies are increasingly looking for professionals who can analyze consumer behavior and develop targeted marketing campaigns that drive business results. By completing this program, students will be well-positioned to pursue careers in marketing, advertising, and business development. Upon completion of the program, students will receive a Professional Certificate in Market Segmentation Psychology, which is recognized by employers and industry associations. The program is designed to be career-advancing and will provide students with the skills and knowledge necessary to succeed in a rapidly changing business environment.

Why this course?

Market Segmentation Psychology is a crucial aspect of the MBA curriculum, particularly in today's market where understanding consumer behavior and preferences is vital for business success. According to a survey by the Chartered Institute of Marketing (CIM), 75% of UK marketers believe that understanding consumer psychology is essential for developing effective marketing strategies (Source: CIM, 2020).
Segmentation Criteria Percentage of UK Market
Demographic Segmentation 30%
Psychographic Segmentation 25%
Behavioral Segmentation 20%
Geographic Segmentation 15%
Firmographic Segmentation 10%

Who should enrol in MBA with Professional Certificate in Market Segmentation Psychology?

Market Segmentation Psychology Ideal Audience
Professionals seeking to enhance their understanding of consumer behaviour and decision-making processes Individuals with an interest in marketing, business, and psychology, particularly those in the UK, where 71% of businesses report that understanding consumer behaviour is crucial to their success (Source: British Marketing Association)
Marketing managers, brand managers, and product managers looking to develop targeted marketing strategies Those with a background in business, marketing, or psychology, with a desire to stay up-to-date with the latest research and techniques in market segmentation and consumer psychology, such as the use of neuro-marketing and emotional intelligence (Source: Institute of Marketing, UK)
Academics and researchers interested in consumer behaviour and market research Individuals with a PhD or Master's degree in marketing, psychology, or a related field, seeking to expand their knowledge of market segmentation and its applications in business and industry, such as the use of segmentation analysis and consumer profiling (Source: Chartered Institute of Marketing, UK)