MBA with Professional Certificate in Market Segmentation Best Practices

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MBA with Professional Certificate in Market Segmentation Best Practices

Overview

Market Segmentation

is a crucial aspect of business strategy, and this MBA with Professional Certificate in Market Segmentation Best Practices program is designed to equip you with the necessary skills to excel in this field.

Developed for professionals and aspiring managers, this program focuses on market segmentation strategies and best practices to help you identify and target specific customer groups. You will learn how to analyze market trends, create effective segmentation models, and develop targeted marketing campaigns.


Through a combination of lectures, case studies, and group projects, you will gain a deep understanding of market segmentation principles and how to apply them in real-world scenarios. You will also develop essential skills in data analysis, market research, and communication.


By the end of this program, you will be equipped with the knowledge and skills to drive business growth through effective market segmentation. So, if you're ready to take your career to the next level, explore this program and discover how market segmentation can help you achieve your business goals.

Market Segmentation is a crucial aspect of business strategy, and our MBA with Professional Certificate in Market Segmentation Best Practices is designed to equip you with the skills to excel in this field. By mastering market segmentation best practices, you'll gain a competitive edge in the job market and enhance your career prospects. This course offers market segmentation training, covering topics such as customer profiling, competitor analysis, and segmentation strategies. You'll also learn how to apply market segmentation techniques to drive business growth and improve customer engagement. With this course, you'll be well-equipped to succeed in a variety of roles, from marketing to sales. (14)

Entry requirements

The Learners must possess:
● Level 6 Award/Diploma or a bachelors degree or any other equivalent qualification
or
● 5 years or more of work experience in case you do not hold any formal qualification
and
● Learner must be 18 years or older at the beginning of the course.


International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

•
Market Segmentation Fundamentals •
Identifying Target Market Segments •
Market Research Methods for Segmentation •
Data Analysis and Interpretation Techniques •
Customer Profiling and Segmentation •
Market Segmentation Strategies and Tactics •
Competitive Analysis and Market Positioning •
Market Segmentation in Digital Marketing •
Measuring and Evaluating Market Segmentation Effectiveness •
Best Practices for Market Segmentation

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

12 Months: GBP £7700
18 Months: GBP £6700
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

12 Months - GBP £7700

● Payment option (a) - GBP £770 x 10 monthly instalments
● Payment option (b) - GBP £2566 x 3 quarterly instalments
● Payment option (c) - GBP £3850 x 2 half yearly instalments
● Payment option (d) - GBP £7315 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)

18 Months - GBP £6700

● Payment option (a) - GBP £478 x 14 monthly instalments
● Payment option (b) - GBP £1340 x 5 quarterly instalments
● Payment option (c) - GBP £2233 x 3 half yearly instalments
● Payment option (d) - GBP £6365 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)

40% Cheaper

Our course fee is upto 40% cheaper than most universities and colleges.

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Accreditation

 Stage 1 (Delivered by LSIB):
The programme involves delivery through on-line Learning Management System (LMS). This stage leads to award of Level 7 Diploma in Strategic Management and Leadership. Credits earned at this stage - 120 credits (60 ECTS).

Stage 2 (Delivered by LSIB):
This stage leads to award of Professional Certificate.

Stage 3 (Delivered by the University / awarding body)
On completion of the diploma programme you progress / Top up with Degree through a UK University for progression to the MBA degree. The stage 3 is delivered via distance learning by faculties from the University / awarding body. Credits earned at this stage - 60 credits (30 ECTS).

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about MBA with Professional Certificate in Market Segmentation Best Practices

The MBA with Professional Certificate in Market Segmentation Best Practices is a comprehensive program designed to equip students with the knowledge and skills required to effectively segment markets and develop targeted marketing strategies.
This program is typically offered by top business schools and is designed to be completed in a short duration, usually 6-12 months, depending on the institution and the student's prior experience.
The learning outcomes of this program include the ability to analyze market data, identify target customer segments, and develop effective marketing strategies that cater to the needs of specific customer groups.
The program covers a range of topics, including market research, customer profiling, segmentation, targeting, and positioning (STP), as well as the use of data analytics and digital marketing tools to support market segmentation efforts.
The industry relevance of this program is high, as market segmentation is a critical component of business strategy in many industries, including retail, finance, healthcare, and technology.
Graduates of this program are well-equipped to take on roles such as market research analyst, product manager, or marketing manager, and are in high demand by top companies looking to develop targeted marketing strategies.
The program is also relevant to professionals looking to upskill or reskill in market segmentation, as it provides a comprehensive understanding of the latest best practices and tools in the field.
Overall, the MBA with Professional Certificate in Market Segmentation Best Practices is a valuable program that provides students with the knowledge and skills required to succeed in a rapidly changing business environment.

Why this course?

Market Segmentation Best Practices hold significant importance in today's market, particularly in the UK where businesses are increasingly adopting data-driven strategies to stay competitive. According to a report by the Centre for Retail Research, the UK retail industry is expected to reach £3.9 trillion by 2025, with market segmentation playing a crucial role in this growth.
Market Segmentation Method UK Retail Industry Growth (2019-2025)
Demographic Segmentation 10.3%
Psychographic Segmentation 9.5%
Behavioral Segmentation 12.1%
Geographic Segmentation 11.4%

Who should enrol in MBA with Professional Certificate in Market Segmentation Best Practices?

Market Segmentation Best Practices Ideal Audience
Professionals seeking to enhance their skills in market analysis and customer targeting Business owners, marketing managers, and product developers in the UK, with a focus on those in the retail, finance, and technology sectors, who want to improve their understanding of market segmentation and its application in driving business growth.
Individuals looking to advance their careers in market research, customer insights, and competitive analysis Those with a bachelor's degree in business, marketing, or a related field, and a minimum of 2 years of work experience in a market-related role, with a focus on those based in the UK, where market segmentation is a critical component of business strategy.
Entrepreneurs and small business owners seeking to develop a deeper understanding of their target market Those with a passion for entrepreneurship and a desire to develop a market-driven approach to business, with a focus on those in the UK, where the number of small and medium-sized enterprises (SMEs) is significant, and market segmentation is essential for success.