MBA with Professional Certificate in Customer Journey Analysis

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International Students can apply

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MBA with Professional Certificate in Customer Journey Analysis

Overview

Customer Journey Analysis

is a crucial skill for business professionals to master. Understanding customer behavior is key to driving growth and success in today's competitive market. This MBA with Professional Certificate in Customer Journey Analysis is designed for working professionals and entrepreneurs who want to gain a deeper understanding of customer needs and preferences.

Through this program, you'll learn how to analyze customer journeys, identify pain points, and develop strategies to improve customer satisfaction and loyalty.


With a focus on practical application, you'll gain hands-on experience in tools like customer journey mapping, user experience (UX) design, and data analysis.


By the end of this program, you'll be equipped with the skills to drive business growth, improve customer engagement, and stay ahead of the competition.

So why wait? Explore the world of customer journey analysis today and take the first step towards transforming your business.

Customer Journey Analysis is a game-changer for professionals seeking to elevate their skills in understanding customer behavior and preferences. This MBA with Professional Certificate in Customer Journey Analysis program offers a unique blend of theoretical knowledge and practical expertise, empowering you to design and implement effective customer journey maps. With Customer Journey Analysis, you'll gain a deeper understanding of customer pain points, preferences, and behaviors, enabling you to develop targeted strategies that drive business growth and customer satisfaction. Upon completion, you'll be equipped with the skills to analyze customer journeys, identify areas for improvement, and implement data-driven solutions, opening doors to exciting career opportunities in industries such as marketing, sales, and customer success. (7)

Entry requirements

The Learners must possess:
● Level 6 Award/Diploma or a bachelors degree or any other equivalent qualification
or
● 5 years or more of work experience in case you do not hold any formal qualification
and
● Learner must be 18 years or older at the beginning of the course.



International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content


Customer Journey Mapping • Customer Experience • Customer Service •
Understanding Customer Segments • Market Research • Target Audience •
Identifying Pain Points and Barriers • Customer Pain Points • Customer Needs •
Developing Customer Journey Maps • Journey Mapping • Customer Journey •
Analyzing Customer Touchpoints • Customer Touchpoints • Customer Experience Mapping •
Designing Customer Journey Touchpoints • Customer Journey Design • User Experience •
Measuring Customer Journey Success • Customer Journey Metrics • Key Performance Indicators •
Optimizing Customer Journey • Customer Journey Optimization • Customer Experience Improvement •
Implementing Customer Journey Changes • Change Management • Customer Journey Implementation

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

12 Months: GBP £7700
18 Months: GBP £6700
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

12 Months - GBP £7700

● Payment option (a) - GBP £770 x 10 monthly instalments
● Payment option (b) - GBP £2566 x 3 quarterly instalments
● Payment option (c) - GBP £3850 x 2 half yearly instalments
● Payment option (d) - GBP £7315 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)

18 Months - GBP £6700

● Payment option (a) - GBP £478 x 14 monthly instalments
● Payment option (b) - GBP £1340 x 5 quarterly instalments
● Payment option (c) - GBP £2233 x 3 half yearly instalments
● Payment option (d) - GBP £6365 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)

Our course fee is upto 40% cheaper than most universities and colleges.

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Accreditation

Stage 1 (Delivered by LSIB):
The programme involves delivery through on-line Learning Management System (LMS). This stage leads to award of Level 7 Diploma in Strategic Management and Leadership. Credits earned at this stage - 120 credits (60 ECTS).

Stage 2 (Delivered by LSIB):
This stage leads to award of Professional Certificate.

Stage 3 (Delivered by the University / awarding body)
On completion of the diploma programme you progress / Top up with Degree through a UK University for progression to the MBA degree. The stage 3 is delivered via distance learning by faculties from the University / awarding body. Credits earned at this stage - 60 credits (30 ECTS).

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now

Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about MBA with Professional Certificate in Customer Journey Analysis

The MBA with Professional Certificate in Customer Journey Analysis is a unique and specialized program that equips students with the skills to analyze and optimize customer experiences across various industries.
This program is designed to provide learners with a comprehensive understanding of customer journey analysis, including data collection, analysis, and interpretation, as well as the ability to develop and implement effective strategies to improve customer satisfaction and loyalty.
The learning outcomes of this program include the ability to design and implement customer journey maps, analyze customer data and behavior, and develop targeted marketing campaigns to drive business growth.
The duration of the program is typically 12-18 months, depending on the institution and the learner's prior experience and qualifications.
The industry relevance of this program is high, as customer journey analysis is a critical component of business strategy in many industries, including retail, finance, healthcare, and technology.
By completing this program, learners can gain a competitive edge in the job market and pursue careers in customer experience management, market research, and business analysis.
The program is also relevant to professionals who want to upskill and reskill in customer journey analysis, as it provides a comprehensive understanding of the latest tools, techniques, and best practices in the field.
Overall, the MBA with Professional Certificate in Customer Journey Analysis is a valuable and relevant program that can help learners develop the skills and knowledge needed to succeed in today's fast-paced and customer-centric business environment.

Why this course?

The significance of an MBA with a Professional Certificate in Customer Journey Analysis cannot be overstated in today's market. According to a recent survey by the Chartered Institute of Marketing (CIM), 75% of UK businesses believe that customer experience is crucial to their success, with 60% stating that it is a key differentiator in the market (Google Charts 3D Column Chart, 2022).
UK Businesses Believe Customer Experience is Crucial Key Differentiator
75% 60% Yes

Who should enrol in MBA with Professional Certificate in Customer Journey Analysis?

Ideal Audience for MBA with Professional Certificate in Customer Journey Analysis Professionals seeking to enhance their skills in customer-centric business strategies, particularly those in the UK, where 71% of businesses report that customer experience is a key differentiator (Source: CEB Global).
Key Characteristics: Business professionals with 2-5 years of experience, working in industries such as finance, retail, or healthcare, who want to develop a deeper understanding of customer behavior and preferences.
Career Goals: Individuals aiming to move into senior roles, such as customer experience manager, product manager, or business analyst, or seeking to transition into a customer-centric career path.
Prerequisites: A bachelor's degree in any field, with a strong foundation in business principles and a willingness to learn and apply customer journey analysis techniques.