MBA with Professional Certificate in CRM Customer Journey Mapping

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International Students can apply

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MBA with Professional Certificate in CRM Customer Journey Mapping

Overview

CRM Customer Journey Mapping

Transform your business with a comprehensive understanding of customer interactions.

Designed for professionals seeking to enhance their skills in customer relationship management, this MBA with Professional Certificate in CRM Customer Journey Mapping equips learners with the knowledge to analyze and optimize customer journeys.

Gain insights into customer needs and preferences to deliver personalized experiences and drive business growth. This program focuses on developing strategic thinking, problem-solving, and collaboration skills to tackle complex customer-centric challenges.

Develop a deeper understanding of customer journey mapping principles and tools

Apply your knowledge to real-world scenarios and case studies

Enhance your career prospects in industries such as sales, marketing, and customer service

Take the first step towards a customer-centric approach and explore this program further to unlock your full potential.

CRM Customer Journey Mapping is a game-changing approach to understanding customer behavior and preferences. This MBA with Professional Certificate in CRM Customer Journey Mapping equips you with the skills to design and implement customer-centric strategies that drive business growth. By mastering CRM Customer Journey Mapping, you'll gain a competitive edge in the market and unlock new career opportunities in sales, marketing, and customer success. With this course, you'll learn to analyze customer pain points, identify opportunities, and create personalized experiences that foster loyalty and retention. Enhance your career prospects and take your business to the next level with CRM Customer Journey Mapping. (10)

Entry requirements

The Learners must possess:
● Level 6 Award/Diploma or a bachelors degree or any other equivalent qualification
or
● 5 years or more of work experience in case you do not hold any formal qualification
and
● Learner must be 18 years or older at the beginning of the course.


International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

•
Customer Journey Mapping Fundamentals •
Understanding Customer Pain Points and Needs •
Identifying Touchpoints and Pain Points in the Customer Journey •
Developing a Customer Journey Mapping Framework •
Effective Communication and Collaboration in Customer Journey Mapping •
Using Data and Analytics to Inform Customer Journey Mapping •
Designing and Implementing Customer Journey Maps •
Measuring and Evaluating the Effectiveness of Customer Journey Maps •
Integrating Customer Journey Mapping into Business Strategy •
Best Practices for CRM Customer Journey Mapping

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

12 Months: GBP £7700
18 Months: GBP £6700
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

12 Months - GBP £7700

● Payment option (a) - GBP £770 x 10 monthly instalments
● Payment option (b) - GBP £2566 x 3 quarterly instalments
● Payment option (c) - GBP £3850 x 2 half yearly instalments
● Payment option (d) - GBP £7315 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)

18 Months - GBP £6700

● Payment option (a) - GBP £478 x 14 monthly instalments
● Payment option (b) - GBP £1340 x 5 quarterly instalments
● Payment option (c) - GBP £2233 x 3 half yearly instalments
● Payment option (d) - GBP £6365 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)

40% Cheaper

Our course fee is upto 40% cheaper than most universities and colleges.

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Accreditation

 Stage 1 (Delivered by LSIB):
The programme involves delivery through on-line Learning Management System (LMS). This stage leads to award of Level 7 Diploma in Strategic Management and Leadership. Credits earned at this stage - 120 credits (60 ECTS).

Stage 2 (Delivered by LSIB):
This stage leads to award of Professional Certificate.

Stage 3 (Delivered by the University / awarding body)
On completion of the diploma programme you progress / Top up with Degree through a UK University for progression to the MBA degree. The stage 3 is delivered via distance learning by faculties from the University / awarding body. Credits earned at this stage - 60 credits (30 ECTS).

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about MBA with Professional Certificate in CRM Customer Journey Mapping

The MBA with Professional Certificate in CRM Customer Journey Mapping is a unique and specialized program that combines the rigors of an MBA with the practical skills of customer relationship management (CRM) and customer journey mapping.
This program is designed to equip students with the knowledge and skills to analyze customer behavior, identify pain points, and develop strategies to improve customer satisfaction and loyalty.
Through this program, students will learn how to create customer journey maps, analyze customer data, and develop effective CRM strategies to drive business growth.
The learning outcomes of this program include the ability to analyze customer behavior, develop effective CRM strategies, and create customer journey maps that drive business growth.
The duration of this program is typically 12-18 months, depending on the institution and the student's prior experience.
The industry relevance of this program is high, as companies are increasingly recognizing the importance of customer experience and CRM in driving business growth.
Companies in various industries, including retail, finance, and healthcare, are looking for professionals who can analyze customer behavior, develop effective CRM strategies, and create customer journey maps that drive business growth.
The MBA with Professional Certificate in CRM Customer Journey Mapping is a valuable asset for anyone looking to launch or advance their career in CRM, customer experience, or business analytics.
With its unique blend of theoretical and practical knowledge, this program is ideal for students who want to develop the skills and expertise needed to succeed in today's fast-paced business environment.

Why this course?

Customer Journey Mapping is a crucial aspect of Customer Relationship Management (CRM) in today's market. According to a survey by the Chartered Institute of Marketing (CIM), 75% of UK businesses believe that customer experience is crucial to their success. A professional certificate in CRM Customer Journey Mapping can help learners and professionals develop the skills to create a seamless customer experience, leading to increased customer satisfaction and loyalty.
Industry Trends Statistics
Increased focus on customer experience 85% of UK businesses believe that customer experience is crucial to their success (CIM, 2020)
Growing demand for personalized experiences 62% of UK consumers expect personalized experiences from businesses (CIM, 2020)
Importance of data-driven decision making 71% of UK businesses use data to inform their customer experience strategies (CIM, 2020)

Who should enrol in MBA with Professional Certificate in CRM Customer Journey Mapping?

Ideal Audience for MBA with Professional Certificate in CRM Customer Journey Mapping Professionals seeking to enhance their customer relationship management skills, particularly those in the UK, where 71% of businesses report that customer experience is a key differentiator (Source: CEB Global).
Key Characteristics: Business professionals with 2-10 years of experience, holding roles such as sales, marketing, or customer service, with a focus on customer-centric industries like finance, retail, or healthcare.
Career Goals: Individuals aiming to develop a deeper understanding of customer journey mapping, enhance their CRM skills, and drive business growth through data-driven decision making, with 60% of UK businesses reporting that data-driven decision making is crucial to their success (Source: PwC).
Prerequisites: A bachelor's degree in any field, with a strong foundation in business principles, and basic knowledge of CRM software and customer relationship management concepts.