MBA with Professional Certificate in Boomer Marketing Psychology

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MBA with Professional Certificate in Boomer Marketing Psychology

Overview

Boomer Marketing Psychology

is a unique MBA program that focuses on understanding the complex psychological aspects of marketing, particularly targeting the Baby Boomer generation.
Some key aspects of this program include: a comprehensive understanding of marketing principles, in-depth analysis of Boomer behavior, and the development of effective marketing strategies.
The program is designed for marketing professionals who want to tap into the vast spending power of Baby Boomers, and for entrepreneurs looking to create products and services that cater to this demographic.
By exploring the psychological aspects of marketing, participants will gain a deeper understanding of how to effectively target and engage with Baby Boomers, ultimately driving business growth and success.
If you're interested in learning more about Boomer Marketing Psychology and how to leverage this demographic for business success, explore this program further to discover how you can apply your knowledge to drive results.

Boomer Marketing Psychology is a unique combination of business acumen and psychological insights, offering a competitive edge in the job market. This MBA with Professional Certificate in Boomer Marketing Psychology equips you with the skills to understand and effectively market to the boomer generation. You'll gain a deep understanding of boomer psychology, behavior, and market trends, allowing you to develop targeted marketing strategies. Key benefits include enhanced career prospects, improved marketing effectiveness, and a competitive salary. With a focus on practical application, you'll learn from industry experts and develop a professional certificate, opening doors to new opportunities. (9)

Entry requirements

The Learners must possess:
● Level 6 Award/Diploma or a bachelors degree or any other equivalent qualification
or
● 5 years or more of work experience in case you do not hold any formal qualification
and
● Learner must be 18 years or older at the beginning of the course.


International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

•
• Understanding the Boomer Generation: Demographics, Values, and Behaviors •
• Marketing to Baby Boomers: Strategies for Reaching this Mature Market •
• The Psychology of Boomer Decision-Making: Cognitive Biases and Influences •
• Building Trust with Boomers: The Importance of Credibility and Authenticity •
• Health and Wellness Marketing to Boomers: Addressing Age-Related Concerns •
• Financial Literacy and Retirement Planning for Boomers: Marketing Opportunities •
• Technology Adoption and Digital Literacy in the Boomer Population •
• Nostalgia and Sentimental Value in Boomer Marketing: Leveraging Emotional Connections •
• The Role of Family and Social Networks in Boomer Marketing: Influencing Purchase Decisions

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

12 Months: GBP £7700
18 Months: GBP £6700
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

12 Months - GBP £7700

● Payment option (a) - GBP £770 x 10 monthly instalments
● Payment option (b) - GBP £2566 x 3 quarterly instalments
● Payment option (c) - GBP £3850 x 2 half yearly instalments
● Payment option (d) - GBP £7315 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)

18 Months - GBP £6700

● Payment option (a) - GBP £478 x 14 monthly instalments
● Payment option (b) - GBP £1340 x 5 quarterly instalments
● Payment option (c) - GBP £2233 x 3 half yearly instalments
● Payment option (d) - GBP £6365 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)

40% Cheaper

Our course fee is upto 40% cheaper than most universities and colleges.

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Accreditation

 Stage 1 (Delivered by LSIB):
The programme involves delivery through on-line Learning Management System (LMS). This stage leads to award of Level 7 Diploma in Strategic Management and Leadership. Credits earned at this stage - 120 credits (60 ECTS).

Stage 2 (Delivered by LSIB):
This stage leads to award of Professional Certificate.

Stage 3 (Delivered by the University / awarding body)
On completion of the diploma programme you progress / Top up with Degree through a UK University for progression to the MBA degree. The stage 3 is delivered via distance learning by faculties from the University / awarding body. Credits earned at this stage - 60 credits (30 ECTS).

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about MBA with Professional Certificate in Boomer Marketing Psychology

The MBA with Professional Certificate in Boomer Marketing Psychology is a unique and specialized program designed to equip students with the knowledge and skills required to effectively market to Baby Boomers, a demographic that continues to hold significant economic power.
This program is designed to be completed in a relatively short duration, typically taking around 12-18 months to finish, making it an ideal option for working professionals who want to upskill and reskill in the field of marketing.
The learning outcomes of this program are centered around understanding the unique characteristics, behaviors, and preferences of Baby Boomers, as well as developing strategies and tactics to effectively market to this demographic. Students will learn about the psychological aspects of marketing, including how to create targeted campaigns that resonate with Boomers.
The program is highly relevant to the marketing industry, as the Baby Boomer demographic continues to grow in size and influence. By learning how to market to this demographic, students will be well-positioned to succeed in a rapidly changing market landscape.
The MBA with Professional Certificate in Boomer Marketing Psychology is a valuable asset for anyone looking to transition into a career in marketing, or for those who want to enhance their existing marketing skills and knowledge. With its unique focus on Boomer marketing psychology, this program is sure to provide students with a competitive edge in the job market.
Upon completion of the program, students will receive a Professional Certificate in Boomer Marketing Psychology, which can be added to their MBA degree. This certification is highly regarded in the industry and can open up new career opportunities for graduates.
Overall, the MBA with Professional Certificate in Boomer Marketing Psychology is a unique and valuable program that offers students a comprehensive education in the field of Boomer marketing psychology. With its focus on the psychological aspects of marketing, this program is sure to provide students with the knowledge and skills required to succeed in a rapidly changing market landscape.

Why this course?

Boomer Marketing Psychology is a vital component of an MBA program, particularly in today's market where understanding the psychology of older consumers is crucial for businesses. According to a survey by the Centre for ageing and related social change at the University of Manchester, 1 in 5 people in the UK are aged 65 or over, with this number expected to increase to 1 in 3 by 2035 (Source: Centre for ageing and related social change, 2020).
Year Number of People Aged 65+
2020 14.8 million
2035 21.1 million
The significance of Boomer Marketing Psychology cannot be overstated, as it enables businesses to tailor their marketing strategies to meet the unique needs and preferences of this demographic. A study by the Chartered Institute of Marketing found that 75% of businesses in the UK believe that understanding the needs of older consumers is essential for their success (Source: Chartered Institute of Marketing, 2019).

Who should enrol in MBA with Professional Certificate in Boomer Marketing Psychology?

Boomer Marketing Psychology Ideal Audience
Individuals aged 55-75 with a strong interest in marketing and psychology Are you a business owner, marketing manager, or entrepreneur looking to tap into the Boomer market? With over 12 million people in the UK over 65, this demographic presents a significant opportunity for growth.
Professionals seeking to enhance their marketing skills and stay ahead of the competition In the UK, 1 in 5 businesses report that their customers are over 65, and this number is expected to increase to 1 in 3 by 2025. By gaining a deeper understanding of Boomer marketing psychology, you can develop targeted marketing strategies that resonate with this valuable demographic.
Those looking to start a new career or transition into a new field With the rise of digital marketing, the demand for professionals with a strong understanding of psychology and marketing is on the rise. Our MBA with Professional Certificate in Boomer Marketing Psychology can help you develop the skills and knowledge you need to succeed in this exciting and in-demand field.