MBA with Professional Certificate in Analyzing PPC Performance

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International Students can apply

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MBA with Professional Certificate in Analyzing PPC Performance

Overview

PPC Performance Analysis


Unlock the secrets of Pay-Per-Click advertising with our MBA with Professional Certificate in Analyzing PPC Performance. This program is designed for marketing professionals and business leaders who want to master the art of measuring and optimizing PPC campaigns.

Gain a deep understanding of PPC metrics, data analysis, and campaign optimization techniques


Develop skills to drive business growth and revenue through data-driven decision making. Our program covers topics such as keyword research, ad copywriting, landing page optimization, and budget allocation.

Learn from industry experts and apply your knowledge to real-world scenarios


Take your career to the next level with this comprehensive program. Explore our course materials and discover how you can improve your PPC performance and drive business success.

PPC Performance analysis is a crucial skill for digital marketers, and our MBA with Professional Certificate in Analyzing PPC Performance helps you master it. This course offers key benefits such as improved campaign optimization, enhanced ROI, and data-driven decision making. With a focus on PPC performance analysis, you'll learn to interpret data, identify trends, and create actionable strategies. Career prospects are excellent, with high demand for PPC specialists in industries like e-commerce, finance, and advertising. Unique features include real-world case studies and collaborative projects with industry experts, ensuring you're job-ready upon completion. (12)

Entry requirements

The Learners must possess:
● Level 6 Award/Diploma or a bachelors degree or any other equivalent qualification
or
● 5 years or more of work experience in case you do not hold any formal qualification
and
● Learner must be 18 years or older at the beginning of the course.


International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

•
• Google Ads Certification: PPC Fundamentals •
• Data Analysis for PPC Performance •
• Keyword Research and Planning •
• Ad Group and Campaign Optimization •
• Conversion Tracking and Attribution •
• Budgeting and Bidding Strategies •
• Landing Page and User Experience •
• Ad Copywriting and Creative Optimization •
• Return on Ad Spend (ROAS) and ROI Analysis •
• Advanced PPC Metrics and Reporting

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

12 Months: GBP £7700
18 Months: GBP £6700
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

12 Months - GBP £7700

● Payment option (a) - GBP £770 x 10 monthly instalments
● Payment option (b) - GBP £2566 x 3 quarterly instalments
● Payment option (c) - GBP £3850 x 2 half yearly instalments
● Payment option (d) - GBP £7315 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)

18 Months - GBP £6700

● Payment option (a) - GBP £478 x 14 monthly instalments
● Payment option (b) - GBP £1340 x 5 quarterly instalments
● Payment option (c) - GBP £2233 x 3 half yearly instalments
● Payment option (d) - GBP £6365 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)

40% Cheaper

Our course fee is upto 40% cheaper than most universities and colleges.

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Accreditation

 Stage 1 (Delivered by LSIB):
The programme involves delivery through on-line Learning Management System (LMS). This stage leads to award of Level 7 Diploma in Strategic Management and Leadership. Credits earned at this stage - 120 credits (60 ECTS).

Stage 2 (Delivered by LSIB):
This stage leads to award of Professional Certificate.

Stage 3 (Delivered by the University / awarding body)
On completion of the diploma programme you progress / Top up with Degree through a UK University for progression to the MBA degree. The stage 3 is delivered via distance learning by faculties from the University / awarding body. Credits earned at this stage - 60 credits (30 ECTS).

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about MBA with Professional Certificate in Analyzing PPC Performance

The MBA with Professional Certificate in Analyzing PPC Performance is a unique and specialized program designed to equip students with the skills and knowledge required to analyze and optimize the performance of pay-per-click (PPC) advertising campaigns.
Through this program, students will learn how to analyze data, identify areas of improvement, and develop strategies to increase the effectiveness of PPC campaigns, resulting in improved return on investment (ROI) and increased brand awareness.
The program is designed to be completed in a short duration of 6-12 months, depending on the student's prior experience and academic background, making it an ideal option for working professionals who want to enhance their skills and advance their careers.
The industry relevance of this program is high, as PPC advertising is a critical component of digital marketing strategies for businesses of all sizes, and having the skills to analyze and optimize PPC campaigns is a highly sought-after skill in the job market.
Upon completion of the program, students will receive a professional certificate in Analyzing PPC Performance, which can be added to their resume and LinkedIn profile, demonstrating their expertise and commitment to staying up-to-date with the latest trends and best practices in digital marketing.
The program is designed to be flexible and accessible, with online courses and flexible scheduling options, making it easy for students to balance their studies with their work and other responsibilities.
The learning outcomes of this program include the ability to analyze and interpret data, develop and implement PPC campaigns, optimize and improve campaign performance, and measure and report on campaign results, all of which are essential skills for any digital marketing professional.

Why this course?

The significance of an MBA with a Professional Certificate in Analyzing PPC Performance cannot be overstated in today's market. According to a recent survey by the Association of British Marketing Associations, 75% of marketers in the UK consider data analysis to be a key skill for success in their roles. With the increasing importance of digital marketing, having the ability to analyze and optimize PPC campaigns is crucial for businesses looking to stay ahead of the competition. In the UK, the average cost of a Google Ads campaign is £1,300 per month, with the average return on ad spend (ROAS) being £1.45. However, these numbers can vary greatly depending on the industry, target audience, and campaign strategy. To better understand the impact of PPC performance on businesses, we can look at the data.
Industry Average Cost per Click (CPC) Average Return on Ad Spend (ROAS)
Finance £1.50 £2.20
Healthcare £1.20 £1.80
Retail £1.80 £2.50

Who should enrol in MBA with Professional Certificate in Analyzing PPC Performance?

Ideal Audience for MBA with Professional Certificate in Analyzing PPC Performance Professionals seeking to enhance their digital marketing skills, particularly those in the UK, where the digital marketing industry is a significant contributor to the economy, with 14.1% of the workforce employed in this sector (Source: ONS, 2020).
Key Characteristics: Digital marketing professionals, including PPC specialists, looking to upskill and reskill in data analysis and interpretation, with a focus on Google Ads and Google Analytics.
Career Goals: To gain a deeper understanding of PPC performance analysis, improve campaign optimization, and increase ROI, ultimately driving business growth and competitiveness in the UK market.
Target Industry: Digital marketing agencies, e-commerce businesses, and in-house marketing teams in the UK, with a focus on industries such as finance, retail, and healthcare.