MBA with Professional Certificate in Ad Campaign Evaluation

Thursday, 19 February 2026 09:17:27

International Students can apply

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MBA with Professional Certificate in Ad Campaign Evaluation

Overview

Ad Campaign Evaluation is a specialized field that helps businesses measure the success of their advertising efforts.

With the rise of digital marketing, companies need professionals who can analyze and optimize their ad campaigns for better results.

This MBA with Professional Certificate in Ad Campaign Evaluation is designed for marketing professionals and business leaders who want to develop the skills to evaluate and improve their ad campaigns.

Through this program, learners will gain a deep understanding of ad campaign evaluation, including metrics, analysis, and optimization techniques.

They will also learn how to apply data-driven insights to drive business growth and improve marketing strategies.

By the end of this program, learners will be equipped with the knowledge and skills to evaluate and optimize ad campaigns, making them more effective and efficient.

So, if you're looking to take your marketing career to the next level, explore this MBA with Professional Certificate in Ad Campaign Evaluation and discover how to drive business success with data-driven ad campaigns.

Ad Campaign Evaluation is a specialized MBA program that equips you with the skills to assess and optimize marketing campaigns. This Ad Campaign Evaluation course offers a unique blend of theoretical knowledge and practical skills, allowing you to analyze and improve the effectiveness of advertising strategies. With this Ad Campaign Evaluation program, you'll gain a deeper understanding of market trends, consumer behavior, and data-driven decision making. You'll also develop essential skills in campaign measurement, budget allocation, and team management. Upon completion, you'll be well-equipped to take on a leadership role in the advertising industry, driving business growth and success. (16)

Entry requirements

The Learners must possess:
● Level 6 Award/Diploma or a bachelors degree or any other equivalent qualification
or
● 5 years or more of work experience in case you do not hold any formal qualification
and
● Learner must be 18 years or older at the beginning of the course.


International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

•
• Campaign Evaluation Metrics: This unit focuses on the key performance indicators (KPIs) used to measure the success of an advertising campaign, including metrics such as ROI, CPC, and conversion rates. •
• Ad Targeting Strategies: This unit explores the various targeting options available in digital advertising, including demographic targeting, interest-based targeting, and lookalike targeting. •
• Ad Creative Development: This unit covers the principles of creating effective ad creative, including the importance of messaging, imagery, and call-to-action (CTA) buttons. •
• Media Planning and Buying: This unit discusses the process of planning and buying media space for an advertising campaign, including the role of media planners and the importance of media mix modeling. •
• Budget Allocation and Optimization: This unit focuses on the process of allocating budget to different media channels and optimizing campaign performance, including the use of budget allocation models and optimization techniques. •
• Data-Driven Decision Making: This unit explores the use of data and analytics in advertising, including the importance of data quality, data visualization, and data-driven decision making. •
• Ad Campaign Optimization: This unit covers the process of optimizing an existing advertising campaign, including techniques such as A/B testing, multivariate testing, and campaign segmentation. •
• Brand Tracking and Measurement: This unit discusses the process of tracking and measuring brand performance, including the use of brand tracking studies and measurement tools. •
• Digital Advertising Channels: This unit explores the various digital advertising channels available, including search engine marketing (SEM), social media marketing (SMM), and display advertising. •
• Campaign Evaluation Tools: This unit covers the various tools and technologies used to evaluate and optimize advertising campaigns, including campaign management software and data analytics platforms.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

12 Months: GBP £7700
18 Months: GBP £6700
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

12 Months - GBP £7700

● Payment option (a) - GBP £770 x 10 monthly instalments
● Payment option (b) - GBP £2566 x 3 quarterly instalments
● Payment option (c) - GBP £3850 x 2 half yearly instalments
● Payment option (d) - GBP £7315 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)

18 Months - GBP £6700

● Payment option (a) - GBP £478 x 14 monthly instalments
● Payment option (b) - GBP £1340 x 5 quarterly instalments
● Payment option (c) - GBP £2233 x 3 half yearly instalments
● Payment option (d) - GBP £6365 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)

40% Cheaper

Our course fee is upto 40% cheaper than most universities and colleges.

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Accreditation

 Stage 1 (Delivered by LSIB):
The programme involves delivery through on-line Learning Management System (LMS). This stage leads to award of Level 7 Diploma in Strategic Management and Leadership. Credits earned at this stage - 120 credits (60 ECTS).

Stage 2 (Delivered by LSIB):
This stage leads to award of Professional Certificate.

Stage 3 (Delivered by the University / awarding body)
On completion of the diploma programme you progress / Top up with Degree through a UK University for progression to the MBA degree. The stage 3 is delivered via distance learning by faculties from the University / awarding body. Credits earned at this stage - 60 credits (30 ECTS).

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

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+44 75 2064 7455

admissions@lsib.co.uk

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Career path

Key facts about MBA with Professional Certificate in Ad Campaign Evaluation

The MBA with Professional Certificate in Ad Campaign Evaluation is a specialized program designed to equip students with the skills and knowledge required to evaluate and optimize advertising campaigns.
This program is ideal for marketing professionals, advertising executives, and business leaders who want to enhance their understanding of ad campaign evaluation and its impact on business outcomes.
Upon completion of the program, students will be able to analyze and evaluate advertising campaigns, identify areas for improvement, and develop strategies to optimize campaign performance.
The program covers a range of topics, including ad campaign planning, targeting, and measurement, as well as data analysis and interpretation.
The duration of the program is typically 6-12 months, depending on the institution and the student's prior experience and qualifications.
The program is highly relevant to the advertising and marketing industry, as it provides students with the skills and knowledge required to evaluate and optimize ad campaigns in a rapidly changing digital landscape.
The program is designed to be flexible and can be completed online or on-campus, making it accessible to students from around the world.
Upon completion of the program, students will receive a professional certificate in Ad Campaign Evaluation, which can be used to enhance their career prospects and demonstrate their expertise in the field.
The program is taught by experienced instructors who have a strong background in advertising and marketing, and who are well-versed in the latest trends and technologies in the field.
The program is highly regarded by employers and industry leaders, and can be a valuable addition to a student's resume and career prospects.
Overall, the MBA with Professional Certificate in Ad Campaign Evaluation is a highly respected and sought-after program that can provide students with the skills and knowledge required to succeed in the advertising and marketing industry.

Why this course?

The significance of an MBA with a Professional Certificate in Ad Campaign Evaluation in today's market cannot be overstated. According to a recent survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK believe that data-driven decision-making is crucial for success, and 60% of marketers in the UK report that they use data analytics to inform their marketing strategies.
UK Marketers' Use of Data Analytics
75% use data analytics to inform marketing strategies
60% use data analytics to measure campaign effectiveness
40% use data analytics to optimize marketing budgets

Who should enrol in MBA with Professional Certificate in Ad Campaign Evaluation?

Ideal Audience for MBA with Professional Certificate in Ad Campaign Evaluation Are you a marketing professional looking to enhance your skills in ad campaign evaluation? Do you want to stay ahead in the competitive UK job market?
Demographics: Professionals with 2-5 years of experience in marketing, advertising, or a related field, working in the UK or globally, with a focus on digital marketing.
Career Goals: To develop expertise in ad campaign evaluation, improve job prospects, and increase earning potential in the UK job market, with a median salary of £45,000-£60,000 per annum.
Skills and Knowledge: Understanding of marketing principles, ad campaign evaluation methodologies, data analysis, and digital marketing tools, with a focus on the UK market and its regulations.
Learning Outcomes: To gain a comprehensive understanding of ad campaign evaluation, develop practical skills in data analysis and campaign optimization, and enhance career prospects in the UK marketing industry.