• ## Strategic Marketing MSc Top Up Course Units **Marketing Mix & Customer Journey** • • **Customer Segmentation & Targeting** • Identify and analyze target audience(s) based on demographics, behavior, and psychographics. • • **Market Research & Analysis** • Conduct thorough market research to gather insights about target audience, industry trends, and competitor analysis. • • **Brand Positioning & Development** • Develop a clear and consistent brand identity that resonates with the target audience. • • **Marketing Mix Strategies** • Understand and apply 4Ps (product, price, place, and promotion) to create a comprehensive marketing mix strategy. **Digital Marketing & Social Media** • • **Search Engine Optimization (SEO)** • Optimize website and content for relevant keywords to improve organic search visibility. • • **Pay-Per-Click (PPC) Advertising** • Create and manage PPC campaigns to reach specific target audiences. • • **Social Media Marketing (SMM)** • Build and engage with social media communities to build brand awareness and drive traffic. • • **Content Marketing & SEO** • Create engaging content that attracts and retains target audience. **Marketing Analytics & Reporting** • • **Data Analytics for Marketing** • Collect, analyze, and interpret marketing data to identify trends and make informed decisions. • • **Marketing Reporting & Insights** • Generate comprehensive marketing reports to track campaign performance and measure ROI. • • **Marketing Analytics Tools & Techniques** • Explore and utilize various data analytics tools and techniques to gain insights. **Strategic Planning & Implementation** • • **Marketing Strategy Development** • Develop a strategic marketing plan aligned with overall business objectives. • • **Marketing Campaign Planning & Execution** • Plan and execute effective marketing campaigns across various channels. • • **Marketing Budget Management** • Develop and manage a comprehensive marketing budget to allocate resources effectively. **Ethics & Compliance** • • **Data Privacy & Security** • Understand and adhere to relevant data privacy and security regulations. • • **Marketing Ethics & Transparency** • Develop and implement ethical marketing practices and transparency strategies. • • **Compliance with Industry Standards** • Ensure adherence to industry standards and best practices in marketing. **Additional Units** • • **Emerging Marketing Trends** • Stay updated on the latest trends and technologies in marketing. • • **Marketing for Global Markets** • Develop marketing strategies for diverse global audiences. • • **Marketing for Non-Profits & Social Enterprises** • Create marketing campaigns that resonate with non-profit and social enterprises. • • **Marketing for Sustainable Business** • Develop marketing strategies that promote sustainability and social responsibility.

Assessment

The assessment is done via submission of assignment. There are no written exams.