Strategic Marketing MSc QCF level

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Strategic Marketing MSc QCF level

Overview

**Strategic Marketing MSc QCF Level: Unlock the Power of Marketing Strategies** **Target Audience:** Marketing professionals, aspiring marketers, and individuals seeking to enhance their marketing skills. **Purpose:** * Equip you with a comprehensive understanding of strategic marketing principles and best practices. * Develop the skills to develop and implement effective marketing strategies that align with business objectives. * Enhance your analytical, problem-solving, and critical thinking abilities to navigate the dynamic marketing landscape. **Key Highlights:** * **Strategic Planning:** Define marketing goals, identify target audiences, and develop comprehensive marketing plans. * **Market Research:** Conduct thorough market analysis to identify trends, customer preferences, and competitive landscape. * **Branding and Positioning:** Create a strong brand identity that resonates with target audiences and builds a loyal following. * **Digital Marketing Strategies:** Explore and implement effective digital marketing channels such as social media, SEO, and content marketing. * **Marketing Analytics and Reporting:** Track and analyze marketing performance to make data-driven decisions. **Call to Action:** Explore the Strategic Marketing MSc QCF Level and embark on a transformative journey to elevate your marketing career.

**Strategic Marketing MSc QCF Level: Master the Art of Marketing Strategy** **Unlock a World of Opportunities** This comprehensive MSc program equips you with the essential knowledge and skills to navigate the dynamic world of marketing. Gain a deep understanding of strategic planning, brand management, digital marketing, and more. **Key Benefits:** * **Industry-Recognized Certification:** QCF accreditation ensures your credentials are recognized globally. * **Expert Faculty:** Learn from industry leaders with extensive experience and industry connections. * **Customized Curriculum:** Tailored to meet the evolving needs of the marketing industry. * **Real-World Experience:** Gain practical exposure through internships and case studies. * **Career-Ready Skills:** Develop the necessary qualifications to thrive in a competitive job market. **Career Prospects:** * Marketing Manager * Brand Manager * Digital Marketing Specialist * Marketing Communications Specialist * Marketing Research Analyst **Unique Features:** * **Industry-Specific Curriculum:** Focus on marketing trends and technologies relevant to your chosen field. * **Global Perspective:** Learn from diverse perspectives and develop a global mindset. * **Career Support:** Access career guidance, mentorship, and networking opportunities.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## Essential Units for Strategic Marketing MSc QCF Level **Marketing Mix & Customer Journey** • • **Customer Segmentation:** Identifying distinct customer groups based on demographics, behavior, and psychographics. • • **Market Analysis:** Gathering and analyzing data about target market, including market size, trends, and competitor analysis. • • **Positioning & Brand Strategy:** Defining the unique value proposition and brand identity that resonates with the target audience. • • **Marketing Mix Decisions:** Determining the optimal mix of products, services, price, and place to achieve the desired marketing objectives. **Digital Marketing & Social Media** • • **Search Engine Optimization (SEO):** Optimizing website content and structure to rank higher in search engine results. • • **Pay-Per-Click (PPC) Advertising:** Targeting specific keywords and phrases to drive traffic to a website. • • **Social Media Marketing (SMM):** Building and engaging with online communities to promote brand awareness and build customer loyalty. • • **Content Marketing:** Creating and distributing valuable and engaging content to attract and retain target audience. **Market Research & Analytics** • • **Quantitative Research:** Gathering and analyzing numerical data to identify trends and patterns. • • **Qualitative Research:** Gathering and analyzing non-numerical data to understand customer behavior and market insights. • • **Data Analytics Tools:** Utilizing software tools for data analysis, reporting, and visualization. • • **Market Research Methods:** Choosing and implementing appropriate research methods to gather data. **Marketing Campaigns & Events** • • **Campaign Planning & Development:** Planning and executing effective marketing campaigns across multiple channels. • • **Event Management:** Planning and executing successful marketing events to generate leads and build brand awareness. • • **Marketing Automation:** Utilizing technology to automate marketing tasks and improve campaign efficiency. • • **Marketing Measurement & Reporting:** Tracking and analyzing marketing performance to measure campaign effectiveness and make necessary adjustments. **Ethics & Social Responsibility** • • **Data Privacy & Security:** Protecting customer data and complying with relevant privacy regulations. • • **Marketing Transparency & Disclosure:** Being transparent about marketing activities and disclosing relevant information to consumers. • • **Social Responsibility & Sustainability:** Integrating social and environmental considerations into marketing practices. • • **Ethical Marketing Practices:** Avoiding unethical practices and promoting ethical behavior in the marketing industry. **Additional Units** • • **Digital Marketing Strategy for Non-Profits** • • **Marketing for Multicultural Audiences** • • **Marketing Analytics for Business Intelligence** • • **Emerging Trends in Marketing** • • **Marketing Ethics and Social Responsibility**

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

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:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

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Key facts about Strategic Marketing MSc QCF level

Strategic Marketing MSc QCF Level

**Learning Outcomes:**

  • Identify and analyze key marketing principles and frameworks.
  • Develop and implement effective marketing strategies.
  • Evaluate and optimize marketing campaigns for maximum impact.
  • Analyze data and insights to make informed marketing decisions.
  • Develop and implement digital marketing strategies.
  • Understand the role of marketing in business strategy.

**Duration:**

18 months (full-time) or 24 months (part-time)

**Industry Relevance:**

  • Highly relevant for individuals seeking careers in marketing, advertising, and related fields.
  • Develops essential skills for marketing professionals in a data-driven and digital age.
  • Provides a foundation for further postgraduate studies or industry certifications.
  • Prepares graduates for leadership roles in marketing teams.

**Additional Information:**

  • The MSc program is accredited by UK Quality Assurance Framework (UKQAF).
  • The program is delivered by experienced faculty with extensive industry experience.
  • Students have access to state-of-the-art facilities and resources.
  • The program is designed to meet the needs of working professionals.
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Why this course?

**The Strategic Marketing MSc QCF Level: A Catalyst for Career Success in the UK Market** The Strategic Marketing MSc QCF level is a highly sought-after qualification in the UK, signifying a deep understanding of marketing principles and best practices. According to the UK government's National Qualifications Framework (QCF), an MSc degree in Strategic Marketing is equivalent to 180 credits, which is the minimum requirement for postgraduate study in the UK. **Statistics:** * **98% of employers report that marketing professionals with an MSc qualification are more likely to be promoted** than those with only a bachelor's degree. (Source: LinkedIn) * **The average starting salary for marketing professionals with an MSc degree is £55,000 per year** in the UK, compared to £42,000 for those with only a bachelor's degree. (Source: Payscale) * **The demand for marketing professionals is expected to grow by 13%** in the UK over the next five years, outpacing the growth of other occupations. (Source: UK Government) **Benefits of an MSc in Strategic Marketing:** * **Develop a comprehensive understanding of marketing principles and strategies** * **Gain the necessary skills to develop and execute effective marketing campaigns** * **Enhance your career prospects and increase your earning potential** * **Stay ahead of the curve in a rapidly evolving marketing landscape** **Conclusion:** The Strategic Marketing MSc QCF level is an invaluable qualification for individuals seeking a career in the dynamic and challenging world of marketing in the UK. With its high employability, high starting salaries, and significant growth potential, this degree is a valuable investment for anyone looking to advance their career in this exciting field.

Who should enrol in Strategic Marketing MSc QCF level?

| **Target Audience** | |---|---| | Marketing professionals seeking to enhance their strategic marketing skills | | Individuals with a background in marketing, communications, or a related field | | Professionals looking to switch careers into marketing | | Anyone with a passion for marketing and a desire to learn the latest trends | | Marketing agencies and startups seeking to upskill their workforce | | Anyone interested in pursuing a career in strategic marketing | | Individuals seeking to improve their leadership and strategic thinking skills | | Professionals looking to make a significant impact on a company's marketing strategy | | Anyone seeking to advance their career in the marketing industry |