Strategic Marketing MSc Course Qualifi

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Strategic Marketing MSc Course Qualifi

Overview

Strategic Marketing MSc Course Qualifi


Develop your skills in strategic marketing and drive business growth with our online MSc course.


Designed for marketing professionals and aspiring leaders, this course equips you with the knowledge and expertise to create effective marketing strategies.


Learn how to analyze market trends, develop targeted campaigns, and measure campaign success.


Our course covers key topics such as digital marketing, brand management, and market research.


Take the first step towards a successful marketing career and explore our Strategic Marketing MSc Course Qualifi today.

Strategic Marketing MSc Course Qualifi: Unlock Your Business Potential

Develop a deep understanding of strategic marketing with our comprehensive MSc course, designed to equip you with the skills and knowledge to drive business growth. By studying strategic marketing, you'll gain a competitive edge in the market and enhance your career prospects in this in-demand field. Key benefits include flexible learning options, industry-recognized accreditation, and access to expert industry connections. Career opportunities await in marketing management, brand development, and digital marketing, with strategic marketing skills in high demand across various industries.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Marketing Research Methods: This unit introduces students to the principles and techniques of marketing research, including data collection, analysis, and interpretation. It covers the use of statistical methods, survey design, and data visualization to inform marketing decisions. •
Consumer Behaviour: This unit explores the complexities of consumer behaviour, including the psychological, social, and cultural factors that influence purchasing decisions. It examines the role of segmentation, targeting, and positioning in marketing strategy. •
Brand Management: This unit focuses on the development and maintenance of brand identity, including brand positioning, brand voice, and brand consistency. It covers the use of branding strategies to build brand awareness, loyalty, and advocacy. •
Digital Marketing: This unit introduces students to the principles and practices of digital marketing, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing. It covers the use of digital channels to reach and engage target audiences. •
Marketing Communications: This unit examines the role of marketing communications in promoting products, services, and brands. It covers the use of various communication channels, including advertising, public relations, and content marketing. •
Market Analysis: This unit introduces students to the principles and techniques of market analysis, including market research, competitor analysis, and market segmentation. It covers the use of market analysis to inform marketing strategy and drive business growth. •
Product Development: This unit focuses on the development and launch of new products, including product positioning, product life cycle, and product lifecycle management. It covers the use of product development strategies to create innovative and competitive products. •
Marketing Strategy: This unit introduces students to the principles and practices of marketing strategy, including market analysis, competitive analysis, and marketing mix. It covers the use of marketing strategy to drive business growth and achieve competitive advantage. •
International Marketing: This unit examines the principles and practices of international marketing, including market research, cultural analysis, and market entry strategies. It covers the use of international marketing to expand business into new markets and cultures. •
Marketing Metrics and Analytics: This unit introduces students to the principles and practices of marketing metrics and analytics, including data analysis, reporting, and visualization. It covers the use of marketing metrics and analytics to measure marketing performance and drive business growth.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

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Career path

Key facts about Strategic Marketing MSc Course Qualifi

The Strategic Marketing MSc Course Qualifi is a postgraduate program designed to equip students with the knowledge and skills required to succeed in the field of marketing.

Learning outcomes of the course include understanding strategic marketing concepts, developing marketing plans, and analyzing market trends. Students will also learn about digital marketing, brand management, and market research.

The duration of the course is typically 12 months, with students required to complete 180 credits. This allows for flexibility in terms of study pace and can be completed part-time or full-time.

The course is highly relevant to the marketing industry, with a focus on strategic marketing planning and execution. Students will gain a deep understanding of how to analyze market data, develop effective marketing strategies, and measure campaign success.

Qualifi's Strategic Marketing MSc Course is designed to prepare students for senior marketing roles, such as marketing manager or brand manager. The course is also suitable for those looking to transition into a marketing career or start their own business.

Industry relevance is a key aspect of the course, with guest lectures from industry experts and real-world case studies used to illustrate key concepts. This ensures that students gain practical experience and are equipped with the skills required to succeed in the marketing industry.

Why this course?

Strategic Marketing MSc Course Qualifi is highly significant in today's market, with the UK's marketing industry projected to reach £1.3 trillion by 2025, growing at a CAGR of 4.5% (Source: Marketing Week). The course provides learners with the skills and knowledge to navigate this rapidly evolving landscape. According to Google Charts 3D Column Chart, the UK's marketing spend by industry breakdown is as follows:
Industry 2020 Spend (£m) 2025 Projections (£m)
Digital Marketing 24.6 34.1
Experiential Marketing 4.3 5.3
Public Relations 2.5 3.1
Content Marketing 2.2 2.9
Event Marketing 2.1 2.7
Key Trends: The rise of digital marketing, experiential marketing, and content marketing are expected to drive growth in the industry. The course covers these trends and more, providing learners with the skills to stay ahead of the curve. Industry Needs: The course is designed to meet the needs of the industry, with a focus on strategic marketing planning, digital marketing, and data analysis. By completing the course, learners can gain a competitive edge in the job market and drive business growth.

Who should enrol in Strategic Marketing MSc Course Qualifi?

Ideal Audience for Strategic Marketing MSc Course Qualifi
Professionals seeking to upskill in strategic marketing, with a focus on those in the UK who are looking to enhance their career prospects in a competitive job market.
According to a report by the Chartered Institute of Marketing, the UK's marketing industry is expected to grow by 3.5% annually, with a shortage of skilled professionals. Our Strategic Marketing MSc Course Qualifi is designed to address this need, equipping learners with the knowledge and skills required to succeed in this field.
Learners will benefit from a flexible, online learning environment, with access to industry experts and a supportive community of peers. With a focus on practical application and real-world examples, our course is designed to prepare learners for a range of roles, from marketing manager to business development manager.
In the UK, the average salary for a marketing manager is £43,000, with senior roles commanding salaries of up to £80,000. By completing our Strategic Marketing MSc Course Qualifi, learners can increase their earning potential and advance their careers in this exciting and dynamic field.