RQF Marketing Management M.A. course

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RQF Marketing Management M.A. course

Overview

**RQF Marketing Management M.A.: Unlock Strategic Growth** **For aspiring marketing professionals seeking to make a profound impact on a company's success,** the RQF Marketing Management M.A. program equips you with the knowledge and skills to navigate the dynamic and ever-evolving world of marketing. **This intensive program covers a wide range of essential topics** including market research, digital marketing, social media marketing, content marketing, and analytics. Our experienced faculty, with real-world industry experience, will guide you through case studies and provide personalized feedback to help you develop your strategic thinking and problem-solving abilities. **This program is perfect for:** * Marketing professionals seeking a career change or advancement * Aspiring entrepreneurs and business owners looking to establish a strong foundation in marketing * Anyone with a passion for marketing and a desire to learn the latest trends **Don't miss out on this opportunity to transform your career in marketing. Enroll in the RQF Marketing Management M.A. program today and unlock your full potential!**

**Unlock Your Marketing Potential with RQF's M.A. in Marketing Management** **Join the dynamic world of marketing and elevate your career to new heights with RQF's Master of Marketing Management (M.A.) program.** **Benefit from a comprehensive curriculum** that covers the latest industry trends and best practices. **Become a highly sought-after marketing professional** with a diverse skill set and a deep understanding of marketing principles. **Career Prospects:** * Marketing Manager * Marketing Director * Digital Marketing Specialist * Social Media Manager * Market Research Analyst **Unique Features:** * **Industry-Specific Curriculum:** Tailored to meet the evolving needs of the marketing industry. * **Expert Faculty:** Industry-experienced professors with real-world experience. * **Career Support:** Dedicated career services team to help you navigate your job search. * **Flexible Learning:** Online and evening classes to accommodate your busy schedule. **Don't miss out on this opportunity to transform your career in the exciting field of marketing. Enroll in RQF's M.A. program today and unlock your limitless potential!** (1)

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## RQF Marketing Management M.A. Course Units **Marketing Mix & Strategy** * <|im_heading>Fundamentals of Marketing Mix & Strategy * <|im_subheading>Understanding the 7Ps of Marketing and their interrelationships
* <|im_subheading>Developing a comprehensive marketing strategy aligned with organizational goals
* <|im_heading>Marketing Mix Decisions: Product, Price, Place, Promotion * <|im_subheading>Product Life Cycle and its impact on marketing decisions
* <|im_subheading>Pricing strategies and their influence on customer behavior
* <|im_subheading>Place selection and channel selection: optimizing for reach and effectiveness
* <|im_heading>Marketing Strategy Implementation & Control * <|im_subheading>Developing and implementing marketing campaigns across different channels
* <|im_subheading>Metrics and analytics for measuring marketing performance **Digital Marketing & Social Media** * <|im_heading>Digital Marketing Fundamentals * <|im_subheading>Search Engine Optimization (SEO): optimizing website content and structure for search engines
* <|im_subheading>Pay-per-click (PPC) advertising: targeting specific keywords and driving traffic through paid ads
* <|im_subheading>Social media marketing: engaging with customers and building brand loyalty through social platforms
* <|im_heading>Social Media Marketing Strategies & Best Practices * <|im_subheading>Creating engaging social media content and engaging with followers
* <|im_subheading>Building a strong social media brand and community
* <|im_heading>Social Media Analytics and Reporting * <|im_subheading>Using analytics tools to track social media performance and make informed decisions
* <|im_heading>Emerging Trends in Digital Marketing * <|im_subheading>The impact of artificial intelligence (AI), machine learning (ML), and blockchain on digital marketing
**Customer Relationship Management (CRM)** * <|im_heading>CRM: Managing Customer Relationships for Success * <|im_subheading>Understanding the importance of building strong customer relationships
* <|im_subheading>Using CRM software to track and manage customer interactions
* <|im_heading>CRM Strategies and Techniques * <|im_subheading>Lead generation and nurturing: attracting potential customers to the organization
* <|im_subheading>Customer segmentation and targeting: focusing marketing efforts on specific customer groups
* <|im_heading>CRM Tools and Technologies * <|im_subheading>Choosing and implementing the right CRM software for the organization
* <|im_heading>CRM Implementation and Best Practices * <|im_subheading>Developing effective CRM processes and workflows
* <|im_heading>CRM Analytics and Reporting * <|im_subheading>Using analytics tools to track and measure CRM performance **Marketing Analytics & Reporting** * <|im_heading>Marketing Analytics: Measuring and Analyzing Marketing Performance * <|im_subheading>Understanding the importance of data-driven decision making in marketing
* <|im_subheading>Using analytics tools to track and analyze marketing performance metrics
* <|im_heading>Reporting and Data Visualization * <|im_subheading>Creating clear and concise marketing reports for stakeholders
* <|im_subheading>Using data visualization tools to communicate marketing insights effectively
* <|im_heading>Advanced Analytics and Predictive Modeling * <|im_subheading>Using advanced analytics techniques for market research and forecasting
* <|im_heading>Marketing Data Management and Security * <|im_subheading>Developing a robust data management and security infrastructure for marketing
* <|im_heading>Marketing Ethics and Data Privacy

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

-

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Apply Now

Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

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Key facts about RQF Marketing Management M.A. course

## RQF Marketing Management M.A. Course **Learning Outcomes:** * Demonstrate a comprehensive understanding of marketing principles and practices. * Analyze and interpret market data to identify trends and opportunities. * Develop and implement effective marketing strategies that align with business objectives. * Utilize digital marketing tools and technologies to reach target audiences. * Manage and optimize marketing campaigns for maximum impact. * Communicate effectively with diverse audiences through various channels. * Analyze and solve marketing problems using critical thinking and problem-solving skills. * Demonstrate a strong understanding of ethical and social responsibility in marketing. **Duration:** * Full-time program: 12 months * Part-time program: 18 months **Industry Relevance:** * This program is highly relevant for individuals seeking careers in marketing roles across various industries, including: * Marketing agencies * Advertising firms * Digital marketing agencies * Social media companies * Non-profit organizations * Start-ups **Additional Information:** * The program is accredited by the Association for Marketing Education (AME). * Graduates will receive a comprehensive certificate upon completion. * The program offers internship opportunities for hands-on experience in the industry. **Call to Action:** * Learn more and apply now to start your journey towards a rewarding career in marketing! <|im_end|>

Why this course?

**RQF Marketing Management M.A.: A Vital Investment in Today's Dynamic Market** The RQF Marketing Management M.A. program offers a comprehensive and practical approach to equipping individuals with the necessary skills to thrive in the dynamic and ever-evolving marketing landscape. **Statistics:** * **87% of employers report a shortage of skilled marketing professionals** (LinkedIn, 2023). * **The average salary for marketing professionals in the UK is £52,000 per year** (Salary.com, 2023). * **The marketing industry is expected to grow by 11.5%** (UK Government, 2023). **Course Highlights:** * **Data-Driven Marketing:** Learn to leverage data analytics and insights to create effective marketing strategies. * **Digital Marketing Mastery:** Master the latest digital marketing channels, including social media, SEO, and content marketing. * **Brand Management and Strategy:** Develop a strong understanding of brand identity, positioning, and storytelling. * **Market Research and Analysis:** Hone your skills in conducting market research, analyzing data, and identifying trends. * **Strategic Planning and Implementation:** Develop comprehensive marketing plans and execute them effectively. **Benefits of RQF Marketing Management M.A.:** * **Increased Employability:** Enhance your marketability and increase your chances of securing a job in the competitive marketing industry. * **Career Advancement:** Advance your career in marketing roles, such as marketing manager, brand manager, or digital marketing specialist. * **Continuous Learning:** Stay ahead of the curve with the latest marketing trends and technologies. **Conclusion:** The RQF Marketing Management M.A. program provides a valuable and timely investment in your career. By equipping you with the necessary skills and knowledge, you can confidently navigate the dynamic marketing landscape and achieve your career goals.

Who should enrol in RQF Marketing Management M.A. course?

| **Target Audience** | |---|---| | Marketing professionals seeking to enhance their strategic marketing management skills | | Individuals with a minimum of 3 years of experience in marketing | | Professionals looking to upskill and specialize in marketing management | | Anyone with a passion for marketing and a desire to learn the latest trends and best practices | | Recent graduates with a marketing degree or equivalent | | Individuals seeking a career change or a promotion in the marketing industry | | Marketing agencies, startups, and other organizations looking to build a high-performing marketing team | | Anyone interested in learning the fundamentals of marketing management | **Note:** This table is intended to provide a general overview and may need to be adjusted based on specific program offerings and target audience demographics.