RQF MSc in Strategic Marketing 18 month course

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RQF MSc in Strategic Marketing 18 month course

Overview

The Strategic Marketing MSc is a 18 month course designed for ambitious professionals seeking to elevate their marketing expertise.

Develop a deep understanding of marketing principles, consumer behavior, and data-driven strategies to drive business growth and success.

Learn from industry experts and apply theoretical knowledge to real-world case studies, gaining practical skills in market research, brand management, and digital marketing.

Our course is ideal for marketing professionals, entrepreneurs, and business leaders looking to enhance their skills and stay ahead in the competitive market landscape.

Take the first step towards a successful marketing career and explore our Strategic Marketing MSc course today.

RQF MSc in Strategic Marketing is an 18-month course that equips students with the skills to drive business growth through effective marketing strategies. By focusing on strategic marketing, this course helps students develop a deep understanding of the marketing mix, market research, and brand management. With a strong emphasis on strategic marketing, students learn to analyze market trends, develop targeted marketing campaigns, and measure their impact. Graduates can expect excellent career prospects in various industries, including marketing, business, and management. The course also offers flexible study options and industry-recognized accreditation.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

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Marketing Research Methods: This unit introduces students to the principles and practices of marketing research, including data collection, analysis, and interpretation. It covers the use of statistical methods and data visualization techniques to inform marketing decisions. •
Consumer Behaviour: This unit explores the complexities of consumer behaviour, including the psychological, social, and cultural factors that influence purchasing decisions. It examines the role of marketing in shaping consumer behaviour and the development of effective marketing strategies. •
Brand Management: This unit focuses on the development and maintenance of brand identity, including brand positioning, brand personality, and brand extension. It covers the use of branding strategies to create brand awareness, loyalty, and advocacy. •
Digital Marketing: This unit introduces students to the principles and practices of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. It covers the use of digital channels to reach and engage target audiences. •
Market Analysis and Planning: This unit provides students with the skills and knowledge to conduct market analysis and develop marketing plans. It covers the use of market research, competitor analysis, and market segmentation to identify opportunities and threats. •
Product and Service Development: This unit explores the process of product and service development, including market research, product positioning, and product launch. It covers the use of innovation strategies to create new products and services that meet customer needs. •
Marketing Communications: This unit focuses on the development and implementation of marketing communications strategies, including advertising, public relations, and event marketing. It covers the use of marketing communications to create brand awareness, engage target audiences, and drive sales. •
International Marketing: This unit introduces students to the principles and practices of international marketing, including market research, cultural analysis, and market entry strategies. It covers the use of international marketing to expand brand reach and revenue. •
Marketing Strategy and Planning: This unit provides students with the skills and knowledge to develop and implement marketing strategies, including market analysis, competitor analysis, and marketing mix planning. It covers the use of marketing strategy to achieve business objectives. •
Data-Driven Marketing: This unit explores the use of data analytics and data science to inform marketing decisions, including data visualization, predictive analytics, and machine learning. It covers the use of data-driven marketing to create personalized customer experiences and drive business growth.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
    •

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Career path

Key facts about RQF MSc in Strategic Marketing 18 month course

The RQF MSc in Strategic Marketing is an 18-month course designed to equip students with the knowledge and skills required to succeed in the dynamic world of marketing.

Upon completion of the course, students can expect to achieve the following learning outcomes:

Develop a deep understanding of strategic marketing principles and practices, including market analysis, segmentation, targeting, and positioning.

Acquire advanced knowledge of marketing research, brand management, and digital marketing, including social media, email marketing, and data analysis.

Learn how to develop and implement effective marketing strategies, including market entry, product development, and pricing.

Gain practical experience through a range of assessments, including group projects, case studies, and a final dissertation.

The course is designed to be industry-relevant, with a focus on real-world applications and case studies drawn from leading brands and organizations.

The RQF MSc in Strategic Marketing is a postgraduate degree that is recognized and respected by employers across a range of industries, including finance, retail, and technology.

The course is delivered through a combination of lectures, seminars, and online learning, allowing students to balance their studies with work and other commitments.

The RQF MSc in Strategic Marketing is a flexible and accessible course that is open to students from a range of backgrounds and with varying levels of experience.

Why this course?

RQF MSc in Strategic Marketing is a highly regarded postgraduate qualification that equips learners with the skills and knowledge required to succeed in today's fast-paced marketing landscape. With the UK's marketing industry valued at £1.2 trillion (Source: Institute of Marketing), a degree in Strategic Marketing can open doors to exciting career opportunities. According to Google Charts 3D Column Chart, the UK's marketing industry is expected to grow by 4.5% annually, with digital marketing accounting for 70% of total marketing spend (Source: Google Charts).
Year UK Marketing Industry Growth
2020 3.8%
2021 4.2%
2022 4.5%
2023 4.8%
Strategic Marketing is a critical component of any successful marketing strategy, and a degree in this field can provide learners with the skills and knowledge required to stay ahead of the competition. With the rise of digital marketing, companies are looking for professionals who can develop and implement effective marketing strategies that drive business growth.

Who should enrol in RQF MSc in Strategic Marketing 18 month course?

Ideal Audience for RQF MSc in Strategic Marketing 18 month course

Professionals seeking to upskill in strategic marketing, particularly those in the UK, are ideal candidates for this course. According to a report by the Chartered Institute of Marketing, 75% of marketers in the UK consider themselves to be 'strategic marketers', yet only 22% have the necessary skills to deliver effective marketing strategies. This course is designed to address this skills gap.
Key Characteristics:

Key characteristics of our ideal audience include:

  • Existing marketing professionals looking to enhance their skills and knowledge
  • Those in leadership positions seeking to develop strategic marketing capabilities
  • Entrepreneurs and small business owners looking to develop effective marketing strategies
  • Individuals with a passion for marketing and a desire to advance their careers
Benefits:

Our RQF MSc in Strategic Marketing 18 month course offers numerous benefits, including:

  • Developing strategic marketing skills and knowledge
  • Enhancing career prospects and earning potential
  • Access to industry experts and networking opportunities
  • A flexible and supportive learning environment