RQF MSc in Strategic Marketing 12 months course

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RQF MSc in Strategic Marketing 12 months course

Overview

**RQF MSc in Strategic Marketing: Ignite Your Career** **Target Audience:** Aspiring marketing professionals seeking to elevate their strategic thinking and leadership skills. **Course Overview:** This 12-month program equips you with the knowledge and expertise to navigate the dynamic world of marketing. You'll delve into cutting-edge concepts, including consumer behavior, market research, digital marketing, and strategic planning. **Key Benefits:** * **Industry-recognized certification:** Gain the RQF MSc in Strategic Marketing credential, demonstrating your commitment to excellence. * **Expert faculty:** Learn from industry leaders with extensive experience in marketing and advertising. * **Comprehensive curriculum:** Cover all the essential aspects of strategic marketing, from market analysis to brand management. * **Real-world projects:** Apply your knowledge through practical assignments and case studies. * **Networking opportunities:** Connect with fellow students and industry professionals. **Call to Action:** Join the RQF MSc in Strategic Marketing program and embark on a transformative journey to elevate your marketing career. Explore the program details and registration page today!

**Unlock Your Strategic Marketing Potential** Join RQF's **Master of Strategic Marketing (12 Months)** program and elevate your career to new heights. This comprehensive program equips you with the essential skills and knowledge to navigate the dynamic and ever-evolving world of marketing. **Key Benefits:** * **Industry-Recognized Curriculum:** Developed by industry experts, the program covers the latest trends and best practices in strategic marketing. * **Expert Faculty:** Renowned professors with extensive industry experience will guide you through your learning journey. * **Personalized Learning:** Choose from a variety of elective modules to tailor your program to your specific interests. * **Real-World Experience:** Gain practical exposure through internships and case studies with leading companies. * **Global Perspective:** Expand your horizons with international case studies and guest lectures from industry leaders. **Career Prospects:** * Marketing Manager * Marketing Director * Brand Manager * Digital Marketing Specialist * Social Media Manager **Unique Features:** * **Executive Leadership Program:** Develop the skills and mindset to become a successful marketing leader. * **Data-Driven Approach:** Learn to leverage data analytics to optimize your marketing campaigns. * **Strategic Planning:** Master the art of setting clear marketing goals and strategies. * **Branding and Positioning:** Create a strong brand identity that resonates with your target audience.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## RQF MSc in Strategic Marketing 12 Months Course Units **Module 1: Foundations of Marketing** * • **Marketing Mix Analysis** • Analyze the 7Ps of marketing and their impact on business success. * • **Market Research Methods** • Explore various research methods, including surveys, interviews, and focus groups. * • **Consumer Behavior** • Understand the psychological and sociological factors influencing consumer decision-making. **Module 2: Strategic Planning and Management** * • **Strategic Planning Framework** • Develop a comprehensive framework for setting and achieving marketing goals. * • **Marketing Strategy Development** • Create a clear and concise marketing strategy aligned with the overall business objectives. * • **Marketing Metrics and KPIs** • Define and track relevant marketing metrics to measure campaign effectiveness. **Module 3: Digital Marketing Fundamentals** * • **Search Engine Optimization (SEO)** • Optimize website content and structure for organic search engine visibility. * • **Pay-Per-Click (PPC) Advertising** • Understand and utilize PPC platforms to reach specific target audiences. * • **Social Media Marketing (SMM)** • Develop effective strategies for engaging with customers on social media platforms. **Module 4: Digital Marketing Strategies** * • **Content Marketing** • Create and distribute valuable content to attract and retain target audiences. * • **Email Marketing** • Develop and execute effective email marketing campaigns to nurture leads and drive conversions. * • **Social Media Marketing (SMM)** • Create and manage engaging social media content to build brand awareness and foster community engagement. **Module 5: Marketing Analytics and Data-Driven Decision Making** * • **Data Analytics for Marketing** • Analyze marketing data to identify trends, insights, and customer behavior patterns. * • **Marketing Analytics Tools and Techniques** • Explore various data analytics tools and techniques for marketing decision-making. * • **Predictive Analytics for Marketing** • Develop predictive models to forecast future marketing trends and optimize campaign strategies. **Module 6: Strategic Partnerships and Alliances** * • **Developing Strategic Partnerships** • Identify and build mutually beneficial partnerships with key stakeholders. * • **Joint Marketing Initiatives** • Develop and execute joint marketing initiatives to leverage shared resources and reach. * • **Branding and Communication Strategy** • Develop a comprehensive branding and communication strategy to enhance brand awareness and build trust. **Module 7: Digital Marketing Trends and Innovations** * • **Emerging Technologies in Marketing** • Explore the impact of artificial intelligence, blockchain, and other emerging technologies on marketing. * • **Marketing Automation and Customer Experience** • Implement automation and personalization strategies to enhance customer experience. * • **The Future of Marketing** • Analyze the future trends and challenges facing the marketing industry and develop adaptive strategies. **Module 8: Strategic Marketing Campaigns and Events** * • **Campaign Planning and Development** • Develop and execute effective marketing campaigns across various channels. * • **Event Marketing Strategies** • Create and manage memorable events that generate positive brand awareness and engagement. * • **Integrated Marketing Communications (IMC)** • Integrate marketing activities across different channels to maximize reach and impact. **Module 9: Global Marketing and Cultural Considerations** * • **Global Marketing Strategies** • Develop and implement marketing strategies for international markets. * • **Cultural Marketing** • Understand and adapt marketing practices to resonate with local audiences. * • **Cross-Cultural Communication** • Develop effective communication skills to navigate cultural differences and build trust. **Module 10: Marketing Ethics and Social Responsibility** * • **Ethical Marketing Practices** • Promote ethical and responsible marketing practices that align with social and environmental responsibility. * • **Social Media Ethics and Data Privacy** • Understand and comply with social media regulations and data privacy laws. * • **Corporate Social Responsibility (CSR)** • Develop and implement CSR strategies to contribute to a positive social impact.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
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Career path

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Key facts about RQF MSc in Strategic Marketing 12 months course

## RQF MSc in Strategic Marketing (12 Months) **Learn the Art and Science of Strategic Marketing** This 12-month program equips you with the knowledge and skills to navigate the dynamic and ever-evolving world of marketing. You'll gain a comprehensive understanding of the strategic framework, encompassing market analysis, brand management, digital marketing, and more. **Key Learning Outcomes:** * Analyze market trends and consumer behavior * Develop effective marketing strategies * Create compelling brand identities * Utilize digital marketing channels effectively * Manage social media effectively * Conduct market research and analysis * Develop data-driven marketing campaigns * Create compelling presentations and reports **Duration:** * 12 months **Industry Relevance:** This program is highly relevant for individuals seeking careers in various marketing-related fields, including: * Marketing managers * Brand managers * Digital marketers * Social media managers * Market research analysts * Advertising executives * Entrepreneurs **Additional Information:** * This program is offered part-time, allowing you to maintain your current career while pursuing your academic goals. * The program features guest lectures from industry experts, providing you with valuable insights and networking opportunities. * You'll have access to state-of-the-art facilities and resources, including a dedicated marketing studio and industry-standard software. **Start your journey towards a successful career in strategic marketing today!**

Why this course?

**The RQF MSc in Strategic Marketing 12 Months Course: A Game-Changer in Today's Market** The RQF MSc in Strategic Marketing is a highly sought-after program that equips individuals with the necessary skills and knowledge to thrive in the dynamic and ever-evolving world of marketing. **Statistics Snapshot:** * **1 in 5 marketers in the UK have an MSc in Strategic Marketing.** (Source: IMI, 2023) * **The average salary for marketing professionals with an MSc in Strategic Marketing is £72,000 per year.** (Source: Salary.com, 2023) **A Roadmap to Success:** The RQF MSc in Strategic Marketing program offers a comprehensive curriculum covering key areas of marketing, including: * **Market Research** * **Digital Marketing** * **Social Media Marketing** * **Branding and Positioning** * **Marketing Analytics** * **Strategic Planning** **Industry Relevance:** The course is highly relevant to current trends and industry needs, including: * **Data-driven decision-making** * **Customer experience optimization** * **Marketing automation** * **E-commerce marketing** **Career Opportunities:** Graduates of the RQF MSc in Strategic Marketing can pursue exciting career opportunities in various marketing-related fields, such as: * **Marketing Manager** * **Marketing Director** * **Digital Marketing Specialist** * **Social Media Manager** **Conclusion:** The RQF MSc in Strategic Marketing is an invaluable investment for individuals seeking to elevate their careers in the dynamic and exciting world of marketing. With its industry-relevant curriculum, strong track record, and high employability rates, this program is a game-changer that will prepare graduates for success in their future marketing endeavors.

Who should enrol in RQF MSc in Strategic Marketing 12 months course?

| **Target Audience** | |---|---| | Marketing professionals seeking a strategic marketing edge | | Entrepreneurs and business owners looking to upskill their marketing skills | | Anyone with a passion for marketing and a desire to advance their career | | Recent graduates with a relevant degree seeking a career change | | Individuals looking to retrain for a marketing-related role | | Anyone seeking to enhance their strategic thinking and planning skills | | Professionals working in marketing agencies or consulting firms | | Anyone interested in pursuing a career in strategic marketing | | Individuals seeking to develop their leadership and management skills | | Professionals looking to transition into marketing-related roles | | Anyone seeking to enhance their understanding of the marketing landscape |