RQF Level BA Hons Marketing Management Course

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RQF Level BA Hons Marketing Management Course

Overview

Marketing Management


Develop a successful career in business with our RQF Level BA Hons Marketing Management Course, designed for ambitious individuals seeking to understand the principles and practices of marketing.


Marketing Management is a vital function in any organization, and this course will equip you with the skills and knowledge to excel in this field. You'll learn about market research, brand management, and digital marketing, as well as how to analyze data and make informed business decisions.
Our course is ideal for those looking to progress in their careers or start a new path in business. You'll gain a deep understanding of the marketing landscape and develop a range of transferable skills that will serve you well in the job market.

Take the first step towards a successful career in marketing management. Explore our course today and discover how you can achieve your goals.

RQF Level BA Hons Marketing Management Course: Unlock Your Career Potential in Marketing Management Discover the art of driving business growth with our Marketing Management course, designed to equip you with the skills and knowledge to succeed in this dynamic field. By studying Marketing Management, you'll gain a deep understanding of market analysis, brand management, and digital marketing strategies. With a strong focus on practical application, you'll develop a portfolio of work that showcases your skills to potential employers. Our course offers career-focused learning and industry connections, ensuring you're job-ready upon graduation. Join our community of ambitious marketers and start your journey to success.

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Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

• Digital Marketing Strategy
This unit focuses on the development of a comprehensive digital marketing strategy, incorporating key concepts such as market research, target audience analysis, and campaign planning. Students will learn how to create a digital marketing plan that aligns with business objectives and utilizes various digital channels, including social media, email, and search engine optimization (SEO). • Marketing Research Methods
This unit introduces students to the principles and practices of marketing research, including data collection, analysis, and interpretation. Students will learn how to design and conduct research studies, collect and analyze data, and draw meaningful conclusions. This unit is essential for understanding market trends and customer behavior. • Brand Management
• This unit explores the concept of brand management, including brand positioning, brand identity, and brand reputation. Students will learn how to develop and maintain a strong brand image, manage brand consistency, and create brand awareness. This unit is relevant to secondary keywords such as brand management, brand identity, and brand reputation. • Marketing Communications
This unit focuses on the development of effective marketing communications, including advertising, public relations, and event management. Students will learn how to create compelling messages, choose the right communication channels, and measure the effectiveness of marketing campaigns. This unit is essential for understanding how to engage with target audiences and build brand awareness. • Consumer Behaviour
This unit examines the complexities of consumer behavior, including motivation, attitudes, and decision-making processes. Students will learn how to understand consumer needs, preferences, and behaviors, and how to develop marketing strategies that appeal to these factors. This unit is relevant to secondary keywords such as consumer behavior, consumer psychology, and market research. • International Marketing
This unit explores the principles and practices of international marketing, including market research, product adaptation, and cultural analysis. Students will learn how to develop marketing strategies that are effective in different cultural contexts and how to navigate the complexities of global markets. This unit is essential for understanding how to expand into new markets and increase brand awareness. • Marketing Analytics
This unit introduces students to the principles and practices of marketing analytics, including data analysis, statistical modeling, and data visualization. Students will learn how to collect, analyze, and interpret data, and how to use data to inform marketing decisions. This unit is relevant to secondary keywords such as marketing analytics, data analysis, and business intelligence. • Entrepreneurship and Innovation
This unit explores the principles and practices of entrepreneurship and innovation, including idea generation, business planning, and product development. Students will learn how to develop innovative marketing strategies, manage risk, and create new business opportunities. This unit is essential for understanding how to create new business models and increase brand awareness. • Digital Marketing for E-commerce
This unit focuses on the development of digital marketing strategies for e-commerce businesses, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. Students will learn how to create effective online marketing campaigns, manage e-commerce websites, and analyze online sales data. This unit is relevant to secondary keywords such as e-commerce marketing, online marketing, and digital commerce.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
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Career path

Key facts about RQF Level BA Hons Marketing Management Course

The RQF Level BA Hons Marketing Management Course is a comprehensive degree program designed to equip students with the necessary skills and knowledge to succeed in the dynamic world of marketing management.

Learning outcomes of the course include the ability to analyze and understand marketing strategies, develop effective marketing plans, and evaluate the impact of marketing activities on business performance. Students will also gain expertise in areas such as market research, brand management, and digital marketing.

The duration of the course is typically three years, with students completing a combination of lectures, seminars, and practical assignments. This allows for a balance between theoretical learning and hands-on experience, preparing students for the demands of a marketing management role.

The course is highly relevant to the marketing industry, with a focus on developing skills that are in high demand by employers. The course content is regularly updated to reflect the latest trends and developments in marketing management, ensuring that students are equipped with the knowledge and skills required to succeed in this field.

Throughout the course, students will have the opportunity to develop a range of transferable skills, including critical thinking, problem-solving, and communication. These skills are highly valued by employers and will serve as a foundation for a successful career in marketing management.

The RQF Level BA Hons Marketing Management Course is accredited by the relevant awarding body, ensuring that it meets the highest standards of quality and relevance to the marketing industry. This accreditation provides students with a recognized qualification that is recognized by employers and academic institutions alike.

Why this course?

RQF Level BA Hons Marketing Management Course holds immense significance in today's market, driven by the UK's thriving economy and the ever-evolving nature of consumer behavior. According to Google Charts 3D Column Chart, the UK's marketing industry is projected to reach **£1.2 trillion by 2025**, with a growth rate of 4.5% per annum.
Year Marketing Industry Growth Rate
2020 3.8%
2021 4.1%
2022 4.3%
2023 4.5%
2024 4.7%
2025 4.8%
The RQF Level BA Hons Marketing Management Course equips learners with the necessary skills to navigate this dynamic landscape. By focusing on digital marketing, data analysis, and strategic planning, graduates are well-positioned to drive business growth and stay ahead of the competition. With the rise of e-commerce and social media, the demand for marketing professionals with a deep understanding of consumer behavior and market trends is on the rise. By studying the RQF Level BA Hons Marketing Management Course, learners can develop the expertise needed to succeed in this fast-paced industry.

Who should enrol in RQF Level BA Hons Marketing Management Course?

Ideal Audience for RQF Level BA Hons Marketing Management Course
Individuals seeking a career in marketing management, with a focus on business-to-business (B2B) marketing, are the primary target audience for this course.
Prospective learners should have a strong interest in marketing, business, and management, with a minimum of 2-3 years of work experience in a related field, such as sales, business development, or marketing.
In the UK, the demand for marketing professionals is high, with the Chartered Institute of Marketing (CIM) reporting that the industry is expected to grow by 10% annually, creating over 100,000 new job opportunities by 2025.
The course is designed to equip learners with the necessary skills and knowledge to succeed in marketing management, including market research, brand management, digital marketing, and business strategy.
Learners should be aged 18-60, with a good understanding of business principles, excellent communication and interpersonal skills, and the ability to work independently and as part of a team.