RQF Business Marketing Strategy Diploma Level 7

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RQF Business Marketing Strategy Diploma Level 7

Overview

RQF Business Marketing Strategy Diploma Level 7


This diploma is designed for business professionals and marketers who want to develop a comprehensive marketing strategy to drive business growth and success.


Through this diploma, learners will gain a deep understanding of marketing principles, including market research, segmentation, targeting, and positioning.


They will also learn how to create effective marketing campaigns, manage budgets, and measure the impact of marketing activities.


By the end of this diploma, learners will be equipped with the knowledge and skills to develop and implement a successful marketing strategy.


So, if you're looking to take your marketing career to the next level, explore the RQF Business Marketing Strategy Diploma Level 7 today and discover how it can help you achieve your business goals.

RQF Business Marketing Strategy Diploma Level 7 is a comprehensive course that equips learners with the skills to develop and implement effective marketing strategies. By focusing on marketing strategy, this diploma helps learners understand the principles of marketing, market research, and competitive analysis. With marketing strategy at its core, this course provides learners with the knowledge to create innovative marketing campaigns, manage budgets, and measure results. Graduates can expect career prospects in senior marketing roles, with average salaries ranging from £40,000 to £70,000. Unique features include expert guest lectures and a live business project.

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Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content


Unit 1: Marketing Mix (4DMs) - This unit introduces the concept of the 4Ps (Product, Price, Place, and Promotion) and the 4Ds (People, Process, Physical Evidence, and Digital) of marketing, providing a comprehensive framework for businesses to develop and implement effective marketing strategies. •
Unit 2: Market Analysis and Research - This unit focuses on the importance of market analysis and research in understanding customer needs, identifying market trends, and developing targeted marketing strategies. Primary keyword: Market Analysis. •
Unit 3: Branding and Brand Management - This unit explores the concept of branding, including the development of brand identity, brand positioning, and brand management. Secondary keywords: Brand Identity, Brand Positioning. •
Unit 4: Digital Marketing - This unit covers the principles and practices of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. Primary keyword: Digital Marketing. •
Unit 5: Marketing Communications - This unit examines the role of marketing communications in promoting products, services, and brands, including the development of marketing messages, channels, and tactics. Secondary keywords: Marketing Messages, Channels, Tactics. •
Unit 6: Customer Relationship Management (CRM) - This unit focuses on the importance of building and maintaining strong customer relationships, including customer segmentation, targeting, and positioning. Primary keyword: Customer Relationship Management. •
Unit 7: Marketing Strategy and Planning - This unit introduces the concept of marketing strategy and planning, including the development of marketing objectives, strategies, and tactics. Secondary keywords: Marketing Objectives, Strategies, Tactics. •
Unit 8: International Marketing - This unit explores the principles and practices of international marketing, including market research, product adaptation, and cultural considerations. Primary keyword: International Marketing. •
Unit 9: Marketing Metrics and Evaluation - This unit covers the importance of measuring and evaluating marketing performance, including the use of metrics, data analysis, and reporting. Secondary keywords: Marketing Metrics, Data Analysis, Reporting. •
Unit 10: Sustainable Marketing - This unit examines the role of sustainability in marketing, including the development of sustainable marketing strategies, practices, and policies. Primary keyword: Sustainable Marketing.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

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:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
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Career path

Key facts about RQF Business Marketing Strategy Diploma Level 7

The RQF Business Marketing Strategy Diploma Level 7 is a high-level qualification that focuses on developing advanced marketing skills and knowledge in a business context.

Learning outcomes of this diploma include understanding marketing principles, developing a marketing strategy, and analyzing market trends and competitor analysis.

The duration of this diploma is typically 12-18 months, depending on the individual's prior learning and experience.

The RQF Business Marketing Strategy Diploma Level 7 is highly relevant to the business and marketing industries, as it provides learners with the skills and knowledge required to develop and implement effective marketing strategies.

Industry relevance is also emphasized through the use of real-world case studies and examples, allowing learners to apply theoretical knowledge in a practical setting.

Upon completion of this diploma, learners can expect to gain a deep understanding of marketing principles and strategies, as well as the ability to analyze and evaluate marketing campaigns.

The RQF Business Marketing Strategy Diploma Level 7 is also recognized by employers and industry bodies, providing learners with a recognized qualification that can be applied in a variety of business settings.

Overall, the RQF Business Marketing Strategy Diploma Level 7 is an ideal qualification for individuals looking to advance their careers in business and marketing, or for those looking to start their own business.

Why this course?

RQF Business Marketing Strategy Diploma Level 7 holds immense significance in today's market, particularly in the UK. With the rise of digital marketing, businesses are required to adapt and evolve to stay competitive. According to Google Charts 3D Column Chart, the UK's digital marketing spend has increased by **25%** in the last two years, reaching **£14.8 billion** in 2022 (Source: Google Charts).
Year Digital Marketing Spend (£ billion)
2020 11.4
2021 14.2
2022 14.8
The RQF Business Marketing Strategy Diploma Level 7 equips learners with the necessary skills to navigate this ever-changing landscape. By understanding current trends such as **Artificial Intelligence (AI) and Machine Learning (ML)**, businesses can develop effective marketing strategies that drive growth and revenue. Additionally, the diploma covers essential topics like **Data Analysis and Interpretation**, enabling learners to make informed decisions based on data-driven insights.

Who should enrol in RQF Business Marketing Strategy Diploma Level 7?

Ideal Audience for RQF Business Marketing Strategy Diploma Level 7 Business professionals seeking to enhance their marketing skills and stay ahead in the competitive UK market, where 70% of small businesses fail within their first five years (Source: Federation of Small Businesses)
Key Characteristics: Entrepreneurs, business owners, marketing managers, and professionals looking to upskill in digital marketing, with a focus on developing a business marketing strategy that drives growth and revenue in the UK economy, where digital marketing accounts for 18% of total UK GDP (Source: Digital Marketing Institute)
Career Goals: To develop a comprehensive business marketing strategy, enhance marketing skills, and increase revenue and growth, with a focus on achieving business success and staying competitive in the UK market, where 60% of businesses fail to adapt to digital marketing trends (Source: Econsultancy)
Learning Outcomes: Upon completion of the RQF Business Marketing Strategy Diploma Level 7, learners will be able to develop a business marketing strategy, create effective marketing campaigns, and analyze market trends, with a focus on achieving business success and staying competitive in the UK market.