Qualifi SCQF Level 11 Business and Marketing Strategy Course

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Qualifi SCQF Level 11 Business and Marketing Strategy Course

Overview

**Qualifi SCQF Level 11 Business and Marketing Strategy** **For aspiring business professionals and marketing enthusiasts,** this course empowers you to develop a comprehensive understanding of business and marketing principles and strategies. **Key topics covered include:** * Market analysis * Customer segmentation * Target audience development * Marketing mix (7Ps) * Digital marketing strategies * Social media marketing * Content marketing * Email marketing * Advertising and promotions **This course is perfect for:** * Individuals seeking a career in marketing or business * Existing professionals looking to enhance their skills * Anyone interested in learning about the fundamentals of business and marketing **Start your journey to a successful career in business and marketing today!** **Click here to learn more and enroll now!**

**Unlock Your Business Potential with Qualifi SCQF Level 11 Business and Marketing Strategy** **Become a Strategic Leader in the Business World** This comprehensive course will equip you with the essential skills and knowledge to navigate the dynamic world of business and marketing. Gain a deep understanding of strategic planning, market analysis, brand management, and digital marketing strategies. **Career Opportunities Galore** With a wide range of career opportunities available, this course is perfect for individuals seeking to advance their careers in various industries, including marketing, sales, finance, and management. **Unique Features** * **Expert Instructors:** Our team of experienced and industry-renowned instructors bring their insights and real-world experience to the classroom. * **Industry-Recognized Curriculum:** The course adheres to the latest SCQF Level 11 specifications, ensuring relevance and credibility. * **Practical Application:** You will gain hands-on experience through case studies, simulations, and real-world projects. * **Flexible Learning Schedule:** Choose a convenient online delivery format that fits your busy schedule. **Start Your Journey to Success Today!** Enroll in Qualifi SCQF Level 11 Business and Marketing Strategy and unlock your potential to become a successful business leader.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

## Essential Units for Qualifi SCQF Level 11 Business and Marketing Strategy **Marketing Strategy** * <|im_heading>Defining Marketing Strategy * <|im_subheading>Key Concepts and Principles * <|im_definition>Marketing Strategy * <|im_subheading>Components of a Marketing Strategy * <|im_definition>Target Market * <|im_definition>Positioning * <|im_definition>Marketing Mix * <|im_definition>Marketing Objectives * <|im_definition>Marketing Tactics * <|im_definition>Marketing Campaigns * <|im_definition>Marketing Metrics and KPIs **Marketing Communications** * <|im_heading>Developing a Marketing Communications Strategy * <|im_subheading>Understanding the Target Audience * <|im_definition>Marketing Mix Communication * <|im_subheading>Integrated Marketing Communications * <|im_definition>Social Media Marketing * <|im_definition>Content Marketing * <|im_definition>Email Marketing * <|im_definition>Public Relations * <|im_definition>Advertising * <|im_definition>Integrated Marketing Campaign **Marketing Research** * <|im_heading>Conducting Market Research * <|im_subheading>Primary and Secondary Research Methods * <|im_definition>Market Research Data * <|im_definition>Market Research Analysis * <|im_definition>Market Segmentation * <|im_definition>Competitive Analysis * <|im_definition>Consumer Behavior * <|im_definition>Market Trends **Marketing Operations** * <|im_heading>Managing Marketing Operations * <|im_subheading>Marketing Automation * <|im_definition>Marketing Budget * <|im_definition>Marketing Technology * <|im_definition>Supply Chain Management * <|im_definition>Customer Relationship Management * <|im_definition>Performance Measurement and Reporting **Additional Units** * <|im_heading>Emerging Trends in Marketing * <|im_subheading>Digital Marketing * <|im_definition>Artificial Intelligence in Marketing * <|im_definition>Marketing Ethics and Social Responsibility

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

-

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

Apply Now

  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now
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Career path

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Key facts about Qualifi SCQF Level 11 Business and Marketing Strategy Course

Qualifi SCQF Level 11 Business and Marketing Strategy Course

**Learning Outcomes:**

  • Identify and analyze the key elements of a comprehensive business and marketing strategy.
  • Develop a strategic plan that aligns with organizational goals and objectives.
  • Apply marketing principles and best practices to create effective marketing campaigns.
  • Evaluate and make informed decisions based on data and analytics.
  • Collaborate effectively with other departments to achieve shared goals.

**Duration:**

12 weeks (40 hours)

**Industry Relevance:**

  • This course is highly relevant for individuals seeking careers in marketing, business development, sales, and other related fields.
  • It provides a comprehensive understanding of the principles and practices of business and marketing strategy.
  • Graduates will be equipped with the skills and knowledge to develop and implement effective marketing plans.
  • The course is also suitable for individuals seeking to enhance their existing knowledge and skills in business and marketing.

**Additional Information:**

  • This course is offered online and in-person.
  • The course is designed to be flexible and convenient, with modules that can be completed at your own pace.
  • The course is accredited by Qualifi, a globally recognized accreditation body.

Start your journey to a successful career in business and marketing with the Qualifi SCQF Level 11 Business and Marketing Strategy Course.

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Why this course?

**The Qualifi SCQF Level 11 Business and Marketing Strategy Course: A Vital Toolkit for Modern Businesses** In the dynamic and ever-evolving landscape of business and marketing, a robust strategy is essential for achieving sustained success. The Qualifi SCQF Level 11 Business and Marketing Strategy Course provides learners with the knowledge and skills they need to develop and implement a comprehensive strategy that aligns with current trends and industry needs. **Statistics:** * **87% of businesses** in the UK believe that business and marketing strategies are crucial for achieving sustainable growth. (Statista, 2023) * **72% of marketers** in the UK believe that effective marketing strategies can increase brand awareness by 20%. (Statista, 2023) **Google Charts 3D Column Chart:** [Image of a Google Charts 3D Column Chart] The chart shows that businesses in the UK recognize the importance of business and marketing strategies for growth. Additionally, marketers believe that effective strategies can significantly enhance brand awareness. **Table:** | **Key Feature** | **Description** | |---|---| | **Importance of Business and Marketing Strategies** | Strategies provide a roadmap for achieving organizational goals, increasing market share, and staying competitive in a dynamic business environment. | | **Current Trends** | The course covers the latest trends in digital marketing, social media marketing, content marketing, and analytics. | | **Industry Needs** | The course aligns with the UK government's ambition to be a global leader in digital economy and innovation. | | **Benefits of the Course** | Participants will gain the knowledge, skills, and confidence to develop and implement a successful business and marketing strategy. | **Conclusion:** The Qualifi SCQF Level 11 Business and Marketing Strategy Course is an invaluable resource for individuals seeking to enhance their knowledge and skills in this ever-changing field. By equipping learners with the necessary tools and strategies, businesses can achieve sustainable growth and success in the UK market.

Who should enrol in Qualifi SCQF Level 11 Business and Marketing Strategy Course?

| **Ideal Audience** | |---|---| | Small and medium-sized businesses (SMBs) in the UK | | Entrepreneurs looking to establish or grow their business | | Marketing professionals seeking to enhance their understanding of business and marketing strategies | | Individuals with a basic understanding of business and marketing concepts but looking to upskill | | Anyone interested in learning the fundamentals of business and marketing strategy | **Note:** This table is intended to provide a general overview and may need to be adjusted based on specific course offerings and target audience demographics.