• ## Qualifi NVQ Strategic Marketing Course Units **Marketing Fundamentals** • • **Marketing Mix Framework:** Define the 7 elements of marketing and explain their roles in attracting and retaining customers. • • **Branding Fundamentals:** Explore the principles of brand identity, positioning, and differentiation. • • **Customer Journey Mapping:** Create a visual representation of the customer experience, identifying touchpoints and optimizing the journey. **Digital Marketing** • • **Search Engine Optimization (SEO):** Learn how to optimize websites and content for search engines to improve organic visibility. • • **Pay-Per-Click (PPC) Advertising:** Understand the mechanics and strategies of PPC campaigns, including targeting and conversion tracking. • • **Social Media Marketing:** Explore the platforms and strategies for engaging with customers on social media. **Content Marketing** • • **Content Strategy:** Develop a plan for creating and distributing valuable content that attracts and retains customers. • • **Content Creation Techniques:** Learn different content formats and writing styles for various marketing channels. • • **Content Measurement and Analytics:** Track and analyze content performance to optimize future efforts. **Email Marketing** • • **Email Marketing Fundamentals:** Understand the basics of email marketing, including list building and segmentation. • • **Email Campaign Creation:** Design and execute email campaigns to nurture leads and drive conversions. • • **Email Marketing Automation:** Explore tools and strategies for automating email marketing tasks. **Social Media Marketing** • • **Social Media Platforms:** Explore the major social media platforms and their unique targeting capabilities. • • **Social Media Marketing Strategies:** Develop effective strategies for engaging with customers on social media. • • **Social Media Analytics and Reporting:** Track and analyze social media data to measure campaign performance. **Marketing Automation** • • **Marketing Automation Tools:** Explore different marketing automation tools and their functionalities. • • **Marketing Automation Strategies:** Implement automation workflows to streamline marketing tasks. • • **Marketing Automation Best Practices:** Follow ethical guidelines and best practices for automation. **Advanced Marketing** • • **Market Research and Analysis:** Conduct market research to identify customer needs and trends. • • **Customer Relationship Management (CRM):** Understand the importance of managing customer relationships and data. • • **Marketing Strategy Development:** Develop a comprehensive marketing strategy aligned with business goals. **Additional Units** • • **Ethics in Marketing:** Explore ethical considerations and best practices in marketing. • • **Marketing Trends and Innovation:** Stay updated on the latest marketing trends and innovations. • • **Marketing for Specific Industries:** Learn marketing strategies for specific industries, such as healthcare or technology.

Assessment

The assessment is done via submission of assignment. There are no written exams.