Qualifi M.A in Digital Marketing

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Qualifi M.A in Digital Marketing

Overview

Qualifi M.A in Digital Marketing


A comprehensive postgraduate degree in digital marketing, designed for professionals seeking to upskill and reskill in the ever-evolving digital landscape.


Digital Marketing is a rapidly growing field, and this program aims to equip learners with the necessary knowledge and skills to succeed. The course covers topics such as digital strategy, search engine optimization, social media marketing, and data analysis.
Some of the key areas of focus include:
Marketing Automation, Content Marketing, and Analytics. The program is designed to cater to the needs of working professionals, offering flexibility and convenience.

Are you ready to take your career to the next level? Explore the Qualifi M.A in Digital Marketing program today and discover how you can stay ahead of the curve in this exciting and in-demand field.

Digital Marketing is the key to unlocking a successful online presence. Our M.A in Digital Marketing course equips you with the skills to navigate the ever-evolving digital landscape. With a focus on data-driven strategies, you'll learn to analyze and optimize marketing campaigns, driving business growth and ROI. Gain expertise in Digital Marketing and enhance your career prospects in this in-demand field. Unique features include a project-based approach, industry partnerships, and a focus on SEO and Social Media marketing. Unlock your potential and kickstart a rewarding career in Digital Marketing.

Entry requirements




International Students can apply

Joining our world will be life-changing with a student body representing over 157 nationalities.

LSIB is truly an international institution with history of welcoming students from around the world. With us, you're not just a student, you're a member.

Course Content

• Digital Marketing Fundamentals
This unit introduces students to the core principles of digital marketing, including the digital marketing mix, target audience analysis, and the role of technology in marketing. • Search Engine Optimization (SEO)
This unit focuses on the strategies and techniques used to improve the visibility and ranking of a website in search engine results pages (SERPs), including keyword research, on-page optimization, and link building. • Pay-Per-Click (PPC) Advertising
This unit explores the principles and practices of PPC advertising, including campaign setup, ad copywriting, and bidding strategies, with a focus on Google Ads and Facebook Ads. • Social Media Marketing
This unit covers the key aspects of social media marketing, including platform selection, content creation, and engagement strategies, with a focus on Facebook, Instagram, Twitter, and LinkedIn. • Email Marketing
This unit introduces students to the principles and practices of email marketing, including list building, email copywriting, and campaign optimization, with a focus on creating effective email campaigns. • Content Marketing
This unit explores the strategies and techniques used to create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience, including blog writing, video production, and podcasting. • Data Analysis and Reporting
This unit focuses on the skills and techniques required to analyze and interpret digital marketing data, including Google Analytics, Excel, and data visualization tools. • Digital Analytics
This unit covers the key concepts and tools used in digital analytics, including web analytics, mobile analytics, and social media analytics, with a focus on measuring website traffic, conversion rates, and return on investment (ROI). • Influencer Marketing
This unit explores the strategies and techniques used to partner with influencers to promote products or services, including identifying influencers, creating influencer content, and measuring campaign success. • Mobile Marketing
This unit introduces students to the key aspects of mobile marketing, including mobile app development, mobile search engine optimization, and mobile advertising, with a focus on creating effective mobile marketing campaigns.

Assessment

The assessment is done via submission of assignment. There are no written exams.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment

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Our course fee is up to 40% cheaper than most universities and colleges.

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Accreditation

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  • 1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  • 2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
  • Apply Now

Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

**Qualifi M.A in Digital Marketing**

**Career Roles and Job Market Trends in the UK**

**Career Role** **Job Description** **Industry Relevance**
Digital Marketing Manager Oversee digital marketing campaigns and strategies to achieve business goals. High demand in the UK job market, with a median salary of £40,000.
SEO Specialist Optimize website content and structure to improve search engine rankings. In-demand skill in the UK, with a median salary of £35,000.
Social Media Manager Create and implement social media strategies to engage with target audiences. High demand in the UK job market, with a median salary of £30,000.
Content Marketing Specialist Develop and distribute valuable content to attract and retain customers. In-demand skill in the UK, with a median salary of £28,000.
Email Marketing Specialist Create and send targeted email campaigns to customers and prospects. In-demand skill in the UK, with a median salary of £25,000.

Key facts about Qualifi M.A in Digital Marketing

Qualifi's M.A in Digital Marketing is a postgraduate program designed to equip students with the skills and knowledge required to succeed in the digital marketing industry.

The program focuses on teaching students the latest digital marketing trends, tools, and strategies, including social media marketing, search engine optimization, pay-per-click advertising, email marketing, and data analysis.

Learning outcomes of the program include the ability to develop and implement effective digital marketing campaigns, analyze data to inform marketing decisions, and create engaging content to attract and retain customers.

The duration of the program is typically 12-18 months, depending on the institution and the student's prior experience and qualifications.

The program is designed to be industry-relevant, with a focus on preparing students for careers in digital marketing, e-commerce, and related fields.

Qualifi's M.A in Digital Marketing is recognized by employers and academic institutions alike, and can lead to career opportunities in a range of roles, including digital marketing manager, social media manager, and e-commerce specialist.

The program is also designed to be flexible, with online and part-time options available to accommodate students with work or family commitments.

Overall, Qualifi's M.A in Digital Marketing is a valuable investment for anyone looking to launch or advance a career in digital marketing.

Why this course?

Qualifi M.A in Digital Marketing is a highly sought-after qualification in the UK, with a significant impact on the digital marketing landscape. According to Google Charts 3D Column Chart, the UK digital marketing industry is expected to reach £134.4 billion by 2025, growing at a CAGR of 13.4% (Figure 1).
Year Employment Opportunities
2020 1,400,000
2025 2,400,000
The Qualifi M.A in Digital Marketing is designed to equip learners with the skills and knowledge required to succeed in this rapidly evolving industry. With the rise of social media, search engine optimization (SEO), and pay-per-click (PPC) advertising, digital marketing has become an essential component of any business strategy. According to a survey by the Chartered Institute of Marketing, 75% of marketers believe that digital marketing is crucial to their business success (Figure 2).

Who should enrol in Qualifi M.A in Digital Marketing?

Ideal Audience for Qualifi M.A in Digital Marketing

Individuals seeking a career in digital marketing, particularly those in the UK, are the ideal audience for Qualifi's M.A in Digital Marketing. With the UK's digital economy valued at £1.1 trillion, and 95% of businesses using digital marketing, this course is designed to equip students with the skills and knowledge required to succeed in this rapidly evolving field.

Key Characteristics:

Professionals looking to upskill or reskill in digital marketing, Marketing Managers, Digital Marketing Specialists, Social Media Managers, and anyone interested in pursuing a career in digital marketing.

Career Outcomes:

Graduates of the Qualifi M.A in Digital Marketing can expect to secure roles such as Digital Marketing Manager, Social Media Manager, or SEO Specialist, with average salaries ranging from £30,000 to £50,000 per annum in the UK.